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ITSM Adoption:
The Ingredients of Success
for Organizational Change
Pamela Erskine
November 2013
About ITSM Academy

 Accredited Education

 Certified Process Design Engineer (CPDE)
 ITIL® Foundation
 ITIL Capability (OSA|PPO|RCV|SOA)

 ITIL Lifecycle (SS|SD|ST|SO|CSI)
 ITIL Managing Across the Lifecycle (MALC)
 ITIL Service Manager Bridge
 ISO/IEC 20000 Foundation
 MOF Foundation

 Practical, Value-Add Workshops
 ITSM Leadership

 Since 2003 - Tens of Thousands
Trained and Certified
 ITSM Professional Diplomas
 Change/Support/SLM
 Public Classes throughout U.S.
 Corporate On-Site Classes
 Virtual Classes
 Courseware Licensing
 Corporate & Partner (GEM)

 Alumni Program

 ITIL, MOF, ISO 20K Overviews

 PMI Global Education Provider

 Apollo 13, Visible Ops: The Class

 Certified Woman-Owned

 And more!
ITIL® is a Registered Trade Mark of the Cabinet Office.

Welcome!
Introduction
Pam Erskine
perskine@adoptitil.com
•

Principal Consultant at AdOPT focused on IT strategy,
process, and organizational change to improve
efficiency, increase effectiveness, and optimize cost

•

15+ years of IT senior leadership and organizational
change experience

•

Author of “ITIL and Organizational Change”

•

itSMF USA Board of Directors

•

ITIL® Expert and Six Sigma Certifications
www.adoptitil.com
Pace of Change

© 2013 AdOPT
Why do we resist change?
Why are we really doing this
effort?
How does this affect me?

I’m no longer an expert
What if I lose my job?

What does this mean for my
coworkers?

© 2013 AdOPT
Symptoms of resistance
• False urgency
• Missed deadlines
• Lack of attendance
• Discord between teams
• Complacency

© 2013 AdOPT
Change Models
Kotter’s 8 Step
Model

© 2013 AdOPT
Organizational Challenges
• Lack of accountability
• Leadership cohesion
• Actions are not aligned with words
• Focusing solely on the schedule

© 2013 AdOPT
Crucial Elements
• Understand the value proposition
– Company

– Division/Department
– Individual

• Address the emotion
– Often the root cause of behavior

• Focus on learning and improvement
– Feedback channels

© 2013 AdOPT
Change Model - Example
Simplified Model – Using ADKAR©

Awareness

Explains “Why”

© 2013 AdOPT

Desire

Participation

Knowledge

How to Change

Ability

Performance

Reinforcement
Sustainment
Change Model - Example
• Why is the company adopting a
Awareness

Explains “Why”

new ITIL processes?
• What is the expected outcome
and how is it better?
• What problems will be fixed?
• What other companies are
focused on ITSM? What is their
experience?

© 2013 AdOPT
Change Model - Example
• What happens if IT doesn’t focus
Desire

Participation

on facilitating business outcomes?
• What if we do nothing?
• How do the new processes support
teamwork?
• How will performance objectives
change?

© 2013 AdOPT
Change Model - Example
• What skills and information are
Knowledge

How to Change

needed to be successful?
• What documentation is needed to

support IT and the business?
• What training is needed to support
ITSM success?
• Is there a coach or a mentor that
should be assigned?

© 2013 AdOPT
Change Model - Example
• Have tools been updated and
Ability

Performance

access provided?
• How will process owners and

managers support the
implementation?
• What is the escalation path if
something goes wrong?
• Where are processes, procedures,
and work instructions located?

© 2013 AdOPT
Change Model - Example
• Are there any incentives that can
Reinforcement
Sustainment

be used to promote the success of
ITSM changes?
• Have performance objectives and
compensation been updated?
• Were job descriptions updated to
reflect new skills or ITSM related
certifications?

© 2013 AdOPT
4 Focus Areas for Success
Planning
• Develop an organizational change plan

• Add tasks into the project plan
• Use a change model to guide task definition

© 2013 AdOPT
4 Focus Areas for Success
”
Example from “ITIL and Organizational Change

Desired State
Objective
1.) Increase IT staff
engagement in
determining process
improvement
opportunities.

2.) Reinforce
accountability for
improving incident
management service
level compliance.

© 2013 Pamela Erskine

Gap

·Staff suggest ways
to be more
effective in
supporting the
business
·Staff input is
valued by the
management
team
·Team members
are tasked with
implementing
suggested
improvements

·Staff rarely make
suggestions for
improvement
·Leaders may not
acknowledge
suggestions
appropriately

·Staff work cross
functionally to
resolve incidents
·Team work is
heightened and
department silo's
are minimized
·Strong focus on
metrics to drive
improvement and
understand
challenge areas

·IT silo's impact the
ability to meet
service levels
·Staff at all levels
are not held
accountable for
SLA compliance

Activities/Tasks
·Develop incentives
plan to encourage
suggestions
·Create a process
for submitting
suggestions
·Form a review
council including
cross functional
leadership and staff

·Create a baseline
metrics for existing
process
·Develop objectives
for management
team and staff
·Conduct focus
group regarding
necessary process
and system
enhancements
·Communicate
expectations
Provide training and
documentation

Success
Measure
Start Date End Date
·Increase in
number of
suggestions
·Improved
employee
engagement
scores
Captured in the
% of suggestions
project plan
implemented

·Compliance
against service
levels
·Progress against
objectives
·Employee
satisfaction
scores

Captured in the
project plan

Actual
Outcome

TBD

TBD
4 Focus Areas for Success
Engagement
• Recognize the value of existing resources

• Involve those closest to the IT work
• Ensure leaders are engaged as well
• Utilize focus groups, surveys, interviews, process

observation, brainstorming sessions, etc. to gather
information and develop solutions

© 2013 AdOPT
4 Focus Areas for Success
Communication
• Define stakeholders and information needs first
• Include key messages, methods, and schedule
• Use a change model to help with schedule and content
• Add tasks into the project plan

© 2013 AdOPT
4 Focus Areas for Success
Metrics
• Understand and publicize the existing baseline numbers
• Establish a routine review of performance
• Highlight both improvements and challenge areas
• Value transparency and feedback

© 2013 AdOPT
Summary
ITSM Success
• It is more than just processes and tools

• Requires you to appeal to the hearts and the minds
of those involved
• Strong planning, staff engagement, communications,
and metrics are the key to success

© 2013 AdOPT
Questions
Contact Information:

Pamela Erskine
Phone: 520-591-2427
perskine@adoptitil.com
Twitter: @adoptitil

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ITSM Academy Webinar - ITSM Adoption: The Ingredients of Success for Organizational Change

  • 1. ITSM Adoption: The Ingredients of Success for Organizational Change Pamela Erskine November 2013
  • 2. About ITSM Academy  Accredited Education  Certified Process Design Engineer (CPDE)  ITIL® Foundation  ITIL Capability (OSA|PPO|RCV|SOA)  ITIL Lifecycle (SS|SD|ST|SO|CSI)  ITIL Managing Across the Lifecycle (MALC)  ITIL Service Manager Bridge  ISO/IEC 20000 Foundation  MOF Foundation  Practical, Value-Add Workshops  ITSM Leadership  Since 2003 - Tens of Thousands Trained and Certified  ITSM Professional Diplomas  Change/Support/SLM  Public Classes throughout U.S.  Corporate On-Site Classes  Virtual Classes  Courseware Licensing  Corporate & Partner (GEM)  Alumni Program  ITIL, MOF, ISO 20K Overviews  PMI Global Education Provider  Apollo 13, Visible Ops: The Class  Certified Woman-Owned  And more! ITIL® is a Registered Trade Mark of the Cabinet Office. Welcome!
  • 3. Introduction Pam Erskine perskine@adoptitil.com • Principal Consultant at AdOPT focused on IT strategy, process, and organizational change to improve efficiency, increase effectiveness, and optimize cost • 15+ years of IT senior leadership and organizational change experience • Author of “ITIL and Organizational Change” • itSMF USA Board of Directors • ITIL® Expert and Six Sigma Certifications www.adoptitil.com
  • 4. Pace of Change © 2013 AdOPT
  • 5. Why do we resist change? Why are we really doing this effort? How does this affect me? I’m no longer an expert What if I lose my job? What does this mean for my coworkers? © 2013 AdOPT
  • 6. Symptoms of resistance • False urgency • Missed deadlines • Lack of attendance • Discord between teams • Complacency © 2013 AdOPT
  • 7. Change Models Kotter’s 8 Step Model © 2013 AdOPT
  • 8. Organizational Challenges • Lack of accountability • Leadership cohesion • Actions are not aligned with words • Focusing solely on the schedule © 2013 AdOPT
  • 9. Crucial Elements • Understand the value proposition – Company – Division/Department – Individual • Address the emotion – Often the root cause of behavior • Focus on learning and improvement – Feedback channels © 2013 AdOPT
  • 10. Change Model - Example Simplified Model – Using ADKAR© Awareness Explains “Why” © 2013 AdOPT Desire Participation Knowledge How to Change Ability Performance Reinforcement Sustainment
  • 11. Change Model - Example • Why is the company adopting a Awareness Explains “Why” new ITIL processes? • What is the expected outcome and how is it better? • What problems will be fixed? • What other companies are focused on ITSM? What is their experience? © 2013 AdOPT
  • 12. Change Model - Example • What happens if IT doesn’t focus Desire Participation on facilitating business outcomes? • What if we do nothing? • How do the new processes support teamwork? • How will performance objectives change? © 2013 AdOPT
  • 13. Change Model - Example • What skills and information are Knowledge How to Change needed to be successful? • What documentation is needed to support IT and the business? • What training is needed to support ITSM success? • Is there a coach or a mentor that should be assigned? © 2013 AdOPT
  • 14. Change Model - Example • Have tools been updated and Ability Performance access provided? • How will process owners and managers support the implementation? • What is the escalation path if something goes wrong? • Where are processes, procedures, and work instructions located? © 2013 AdOPT
  • 15. Change Model - Example • Are there any incentives that can Reinforcement Sustainment be used to promote the success of ITSM changes? • Have performance objectives and compensation been updated? • Were job descriptions updated to reflect new skills or ITSM related certifications? © 2013 AdOPT
  • 16. 4 Focus Areas for Success Planning • Develop an organizational change plan • Add tasks into the project plan • Use a change model to guide task definition © 2013 AdOPT
  • 17. 4 Focus Areas for Success ” Example from “ITIL and Organizational Change Desired State Objective 1.) Increase IT staff engagement in determining process improvement opportunities. 2.) Reinforce accountability for improving incident management service level compliance. © 2013 Pamela Erskine Gap ·Staff suggest ways to be more effective in supporting the business ·Staff input is valued by the management team ·Team members are tasked with implementing suggested improvements ·Staff rarely make suggestions for improvement ·Leaders may not acknowledge suggestions appropriately ·Staff work cross functionally to resolve incidents ·Team work is heightened and department silo's are minimized ·Strong focus on metrics to drive improvement and understand challenge areas ·IT silo's impact the ability to meet service levels ·Staff at all levels are not held accountable for SLA compliance Activities/Tasks ·Develop incentives plan to encourage suggestions ·Create a process for submitting suggestions ·Form a review council including cross functional leadership and staff ·Create a baseline metrics for existing process ·Develop objectives for management team and staff ·Conduct focus group regarding necessary process and system enhancements ·Communicate expectations Provide training and documentation Success Measure Start Date End Date ·Increase in number of suggestions ·Improved employee engagement scores Captured in the % of suggestions project plan implemented ·Compliance against service levels ·Progress against objectives ·Employee satisfaction scores Captured in the project plan Actual Outcome TBD TBD
  • 18. 4 Focus Areas for Success Engagement • Recognize the value of existing resources • Involve those closest to the IT work • Ensure leaders are engaged as well • Utilize focus groups, surveys, interviews, process observation, brainstorming sessions, etc. to gather information and develop solutions © 2013 AdOPT
  • 19. 4 Focus Areas for Success Communication • Define stakeholders and information needs first • Include key messages, methods, and schedule • Use a change model to help with schedule and content • Add tasks into the project plan © 2013 AdOPT
  • 20. 4 Focus Areas for Success Metrics • Understand and publicize the existing baseline numbers • Establish a routine review of performance • Highlight both improvements and challenge areas • Value transparency and feedback © 2013 AdOPT
  • 21. Summary ITSM Success • It is more than just processes and tools • Requires you to appeal to the hearts and the minds of those involved • Strong planning, staff engagement, communications, and metrics are the key to success © 2013 AdOPT
  • 22. Questions Contact Information: Pamela Erskine Phone: 520-591-2427 perskine@adoptitil.com Twitter: @adoptitil