1. Units 2, 3 , 22 - Lauren Rosenfeld, Millie West,Ben Karrass,Alex Pereira
ANATHEMA
‘Awaken your inner demons‘
The proposed duration of the production is eight minutes,
as it is a short film. eight minutes is enough time for the
storyline to be carried out, and as our target audience is 16-
19 year olds, making the short film 8 minutes makes sure
that their attention does not go elsewhere. The completion
date for the short film is Friday 13th October 2017,
however, it will be finished by June, with 4 months left for
marketing of the film.
MARKETING
During this time, several marketing techniques will be
used, including creating social media accounts (twitter
@anathemamovie17) for the film, posters and teaser
trailers.
The trailers will be released a few months before the
release of Friday 13th October 2017, possibly in
August/September time, ensuring that it leaves enough
time for it to become well known, but making sure that
there is not too much time so that it will be forgotten by the
time it is released. Therefore, once the distribution date of
Friday 13th October 2017 comes, the film will be
successfully marketed, so that it has the potential for a
large audience to view it on opening night.
During the months of marketing, we can also contact a
production company, in order to get the trailer to preview
before the feature film plays at the cinema. The trailer for
the short film could also feature as an extra on the DVD of
the horror movie. These marketing techniques, will create a
large potential audience. The short film will be released on
Friday 13th, as people connotate Friday 13th with evil and
horror. Thus, the audience will be in the mood to watch a

2. Units 2, 3 , 22 - Lauren Rosenfeld, Millie West,Ben Karrass,Alex Pereira
scary short horror film on this date, as October is when eagerly
anticipated horror films are released, to profit on Halloween at the end
of the month.
GENRE
The genre of our short film/trailer is horror because it creates the biggest impact on our
specific audience of 16-19 years olds of both genders, which is our target audience. Our
secondary audience is general horror movie fans in their mid 20s, therefore, we will add
elements that would appeal to these people, such as some disturbing scenes. We will add
elements of both of the sub genres supernatural and psychological, as these were our
audience's favourites in the questionnaire we carried out.
We have chosen the genre of horror because we can connect to a wider audience of a mature
age, also we feel that horror has a big impact on younger viewers because people can
sometimes relate with what is happening in the film, putting our audience into the same
position of the characters on screen. We also feel that combining these two subgenres of
horror will create a new unique short horror film, as several horror films these days are
cliche and rely solely on jump scares to create an impact on the audience. As we are aiming
out short film at teenagers, with the use of teenage actors, horror leaves the biggest impact on
the audience. Having a more mature teenage audience, gives us the opportunity to add some
scenes that viewers may find distressing, which can give the audience a lasting impression.
AUDIENCE
The target audience for the short film is both genders, aged 16 - 19. We have chosen this
target audience because this age group watches the most horror movies, as shown through our
research, and we have chosen both genders, as both genders consume horror movies. Also,
aiming at both genders creates a wider potential audience to view the short film on Friday
13th October 2017. As our actors are also around this age range, the audience can relate to
the actors on screen and be put into their position.
We also chose this age range as some scenes that will feature in the short film, for instance
gore and death, may not be suitable for younger audiences and they may find it disturbing.
Our secondary audiences may also be parents of the teenagers who will watch the short film
and their siblings. As our target audience is 16-19 year olds, we will be releasing our film
online so that it is easily accessible for them. As shown through our market research, our
audience's favourite consumption method is online streaming. Therefore, we will distribute it
via an online streaming site such as YouTube.

3. Units 2, 3 , 22 - Lauren Rosenfeld, Millie West,Ben Karrass,Alex Pereira
BACKGROUND
The reason why we are creating the short film is to target audiences who enjoy watching
horror films, and we have been given a brief by a production company to create one. The
potential audiences favourite sub genre of horror was supernatural horror, this is why we
have decided to choose a supernatural genre and this is another reason why the audience will
want to view the production.We have also asked people if they thought it be a good idea to
make a short horror film and we received very positive feedback.
We are creating the short film to make an impact on the audience by making them feel what
the characters are going to experience, things such as fear and being powerless to the
supernatural events that are occurring around them. Our short film will have several messages
embedded into it. The first message it to not get peer pressured into something you don't want
to do, even by a friend. We also want to portray to our audience to not get involved in
ritualistic games involving the devil for ‘fun’, as this can have some bad side effects.
RESEARCH
We have decided that for our horror film we
will be stick to two main locations for the
duration of the filming process. These two
locations will be a house and a forest. We have
chosen these 2 locations because as a group, we
feel that these locations work the best, as
everyone is familiar with a house, and setting it
in a house puts the audience in the character's
perspective. A forest is also seen as a scary location, with several people answering in our
questionnaire that they found forests/wooded areas the scariest.
The laws that we will follow include, the Copyright, Designs and Patents Act (1988) and
the BBFC age ratings. The Copyright,
Design and Patents Act, will ensure that us
the creators have the right to control the ways
in which the material may be used, make a
copy of it, cause the film to be seen and
heard in public, communicate the film to the
public, such as on TV or the internet.
Copyright is important because it protects
our work against use by others without our

4. Units 2, 3 , 22 - Lauren Rosenfeld, Millie West,Ben Karrass,Alex Pereira
permission.The BBFC age rating makes sure that we only show
material suitable for our target audience, as otherwise they would not
be able to view it as it would be inappropriate. As we are showing sensitive material, such as
a suicide, an age rating of 15 is suitable, and making sure that younger audiences do not view
it. Having an age rating of 15, also ensures that our primary target audience of 16-19 year
olds watches it.
For the camerawork that we will use in the short film, we will take inspiration from previous
horror films that we have seen, which include The Conjuring 2 and Ouija: Origin of Evil.
We have chosen these films as inspiration for camerawork, as they have incorporated
possessions and supernatural activity well, and we will have these elements in our film. We
will use several props in our short film. These include fake blood and ritualistic items, such
as candles, pentagrams and a small blade. We are using these props in order to make the plot
as realistic as possible for the audience in order to have the biggest impact on them, and to
portray the message clearly to them.
SYNOPSIS
The plot centres on two teenage boys - Cameron and Ethan. Cameron Haver goes to hang out
with his friend Ethan Crane, at his house. They stumble upon a game they find in the attic,
and decide to play it. Ethan remains skeptical, but eventually agrees to play, as Cameron
continues to believe that nothing will happen. The game takes them to an abandoned house,
and the two begin to play, oblivious as to the consequences that may await them.
STYLE
Towards the start of our short film, the style and atmosphere that we intend to create is one of
calmness and lightheartedness. We have chosen to create this type of atmosphere because
we want the audience to be unsuspecting of any future events that are about to happen. In
order to do this, we will add some comical elements to our production. For example, there
will be scenes of ‘Cameron and Ethan’ ‘bantering’ around with each other, in turn, this will
give the audience a false sense of security and keep them in the dark. The mood will then
suddenly change, as the characters arrive at the abandoned house and Ethan goes into a coma
like state from the ritual game. Here, the characters will seem to be in a panicked and
nervous state, surrounded by a dull and dark atmosphere. Towards the end of the short film,
we will continue to create an unsettling atmosphere, and keep the audience aware of the
upcoming twist of the demon arriving in the real world and possessing Cameron.
BUDGET

5. Units 2, 3 , 22 - Lauren Rosenfeld, Millie West,Ben Karrass,Alex Pereira
We created our Budget, which demonstrated how much our short film would cost to film,
edit and produce. We have created this budget to make sure that we bought/hired the most
cost effective items/people. We researched equipment and people that were suitable for the
job, to make sure that everything we bought/hired would contribute to us making a
professional production. By adding everything needed for the production into our budget, it
makes sure that we are cost effective, but still productive in planning our short film. The
budget came to a grand total of ‘£3,261.60’ Contributors to the grand total included the
equipment we would need to use, the crew and actors that we need to hire and any extras
which included, props, catering, and travel that we would need to buy.