Building eminence through social media sept 2011

Building eminence through social media How to look great online September 2011 IBM Consulting by Degrees Laura Nicholas, IBM GBS North America Social Media & Communications Strategist

What do people see when they Google me?

What is eminence? A person with eminence is known and respected for their achievements and knowledge.

Eminence is created by demonstrating expertise and building awareness of it. You know how to do this in the real world through in-person interactions and you can expand this through social media.

4 steps to begin to building your eminence ,[object Object],[object Object],[object Object],[object Object]

What kind of image do I want to transmit? ,[object Object],[object Object],[object Object],[object Object],Use your resume, professional experience, recent projects and internships as input. Write your bio in 150 words or less.

#2 Make your LinkedIn perfect

LinkedIn - The 5 Essentials ,[object Object],[object Object],[object Object],[object Object],[object Object]

Go to places where there is dialog in your area of expertise ,[object Object],[object Object],[object Object],[object Object],[object Object],… expand from there

Expand activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The top 8 rules of engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#4 Gauge your eminence on a regular basis

Search your name periodically ,[object Object],[object Object],Be proactive. Not reactive

In summary ,[object Object],[object Object],[object Object],Remember: Evidence of your reputation is always a few clicks away.

Building eminence through social media sept 2011

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