1. PCSSH 2012
POSTGRADUATE CONFERENCE ON SOCIAL
SCIENCE AND HUMANITIES 2012
9 – 10 JULY 2012
Educating and Sharing of Knowledge towards Successful
Contemporary Research Development
Organized by: Faculty of Economics and Business

3. Postgraduate Conference on Social Science and Humanities (PCSSH) 2012
Organizing Committee
PATRON : Professor Datuk Dr. Khairuddin Ab. Hamid
Vice Chancellor, Universiti Malaysia Sarawak
ADVISOR : Professor Dr. Shazali Abu Mansor
Dean, Faculty of Economics and Business, UNIMAS
Associate Professor Dr. Mohamad Jais
Deputy Dean, Faculty of Economics and Business, UNIMAS
PCSSH CHAIR : Evan Lau
PCSSH CO-CHAIR : Norazirah Ayob
SECRETARY : Hamrila Abdul Latif
TREASURER : Irma Yazreen Md Yusoff
Erni Yusnita Yusop
Salbiah Edman
PCSSH EDITORIAL TEAM : Mohamad Affendy Arip
(Program and Abstract Book) Irma Yazreen Md Yusoff
Puah Chin Hong
Hamrilla Abdul Latif
Norazirah Ayob
SUPPORTING COMMITTEES : Mizan Morshidi
Mohd Nasir Dan
Saiful Rahman Mahlet
Wan Huraizul Wan Halkap
Siti Afizah Jamil
Robin Sofian Ho Abdul Hamid
Mohd Shahril Berdam
Nur Hidayah Hossen
Abg Eyman b Abg Murhassan
Siti Nur Zahara Hamzah
Faculty of Economics and Business (i)

4. Program Schedule
9 July
Activities Venue
(Monday)
0900 - 1000 Registration and Arrival of Participants TMM (Level 1)
1000 - 1030 Opening Speech TMM (Level 1)
1030 - 1100 Refreshment Research Lab 3 (Level 1)
1100 - 1200 Keynote Session : Professor Dr. Ernest Cyril de Run TMM (Level 1)
1200 - 1400 Lunch Research Lab 3 (Level 1)
Parallel Session I (A): Trade & Economic Growth
Accounting Lab 1 (Level G)
Chairperson: Venus Liew Kim Sen
Parallel Session I (B): Finance & Accounting
Accounting Lab 2 (Level G)
Chairperson: Harry Entabang
1400 - 1630
Parallel Session I (C): Consumer Behaviour
Accounting Lab 3 (Level G)
Chairperson: Rabaah Tudin
Parallel Session I (D): Special Interest
Accounting Lab 4 (Level G)
Chairperson: Norazirah Ayob
1630 Refreshment Research Lab 3 (Level 1)
10 July
Activities Venue
(Tuesday)
Parallel Session II (A): Issues in Macroeconomics
Accounting Lab 1 (Level G)
Chairperson: Fariastuti Djafar
Parallel Session II (B): Management
Accounting Lab 2 (Level G)
Chairperson: Jamal Abdul Nassir Shaari
0830 - 1030
Parallel Session II (C): Advertisement & Promotion
Accounting Lab 3 (Level G)
Chairperson: Ernest de Run
Parallel Session II (D): Financial sectors
Accounting Lab 4 (Level G)
Chairperson: Mohamad Jais
1030 – 1045 Refreshment Research Lab 3 (Level 1)
Parallel Session III (A): Production & Economics Sustainability
Accounting Lab 1 (Level G)
Chairperson: Dayang Affizzah Awang Marikan
Parallel Session III (B): Financial Economics
Accounting Lab 2 (Level G)
Chairperson: Puah Chin Hong
1045 – 1245
Parallel Session III (C): Entrepreneurship
Accounting Lab 3 (Level G)
Chairperson: Ricardo Baba
Parallel Session III (D): Information and Knowledge
Accounting Lab 4 (Level G)
Chairperson: Lo May Chiun
1245 - 1430 Lunch Research Lab 3 (Level 1)
Postgraduate Research Forum 2012: Management & Marketing TMM (Level 1)
1430 – 1530
Postgraduate Research Forum 2012: Finance & Economics Conference Room (Level 3)
1530 Refreshment Research Lab 3 (Level 1)
1600 Closing Ceremony TMM (Level 1)
(ii) Faculty of Economics and Business

5. Keynote Speaker
Professor Dr. Ernest Cyril De Run
Universiti Malaysia Sarawak
Dr de Run has been with Universiti Malaysia Sarawak 16 years. Prior to that he
owned and operated three consultancy companies, starting as a salesman. He joined the
Faculty of Economics and Business, UNIMAS as a tutor and is now a Professor and the
Deputy Dean of the University’s Center for Graduate Studies. He has taught various
marketing courses at both undergraduate and post graduate levels and is currently
supervising both Masters and PhD students. Ernest has also done various training
courses in management, entrepreneurship and marketing for companies and institutions.
He has also carried out consultancy work for the state and federal government as well as
private companies. He has published in both local and international journals as well as
the author of 4 books. Ernest research interest is in Promotions, Cross cultural studies,
and Invariance.
Faculty of Economics and Business (iii)

6. Parallel Session I (A) Parallel Session I (B)
Trade & Economic Growth Finance & Accounting
Date: 9 July 2012 Date: 9 July 2012
Time: 1400 - 1630 Time: 1400 - 1630
Venue: Accounting Lab 1 (Level G) Venue: Accounting Lab 2 (Level G)
CHAIRPERSON CHAIRPERSON
Venus Liew Kim Sen Harry Entabang
SPEAKERS SPEAKERS
1. Relationships of brain drain, economic growth and FDI between 1. Multiple board appointments and firm performance in
Malaysia and Australia emerging economies: Evidence from Malaysia
Aniza Elya Liyana bt Md. Ahsan, Universiti Malaysia Sarawak Pang Shwu Fen, Universiti Malaysia Sarawak
2. Macroeconomic determinants of capital flight: an empirical 2. Market efficiency and stock return behaviour in Indonesia’s
study in Malaysia and Malaysia’s syariah compliance equity market
Liew Siew Ling, Universiti Malaysia Sarawak Helma Malini, Universiti Malaysia Sarawak
3. The impact of Asean Free Trade Area (AFTA) and Asean 3. Relationships between corporate governance and financial
Economic Community (AEC) on intra-Asean trade performance: a study on Malaysian public listed companies
Colin Wong Koh King, Universiti Malaysia Sarawak Abdullah al Mamun, Universiti Malaysia Sarawak
4. Interdependence among South Asia Association of Regional 4. The relationships between director’s competency, corporate
Cooperation (SAARC-8) countries and Malaysia governance and firm performance in Malaysian listed
Haritharan Devanthran, Universiti Malaysia Sarawak companies
Idris Adamu Alhaji, Universiti Tun Hussein Onn, Johor
5. Stok modal, tenaga buruh dan produktiviti faktor keseluruhan
(TFP) di Malaysia: mengikut Perspektif model pertumbuhan 5. Compliance and revenue under Malaysian personal income
neoklasik taxation system,
Anderson Sengli, Universiti Malaysia Sarawak Ong Yih Tat, Universiti Malaysia Sarawak
6. Trade Creation and Trade Diversion under ASEAN Free Trade
Agreement (AFTA)
Sharifah Azrin Azalea Wan Zawawi, Universiti Malaysia Sarawak
(vi) Faculty of Economics and Business

7. Postgraduate Conference on Social Science and Humanities 2012
Parallel Session I (C) Parallel Session I (D)
Consumer Behavior Special Interest
Date: 9 July 2012 Date: 9 July 2012
Time: 1400 - 1630 Time: 1400 - 1630
Venue: Accounting Lab 3 (Level G) Venue: Accounting Lab 4 (Level G)
CHAIRPERSON CHAIRPERSON
Rabaah Tudin Norazirah Ayob
SPEAKERS SPEAKERS
1. A Preliminary Study on Antecedents Influencing Word-of- 1. Learning strategies and processes employed for vocabulary
Mouth (WOM) in the Private Healthcare Industry in Kuching acquisition by Form 4 students of secondary schools in
Sarawak Samarahan district
Ee Yaw Seng, Swinburne University of Technology, Sarawak Frankie ak Subon, Universiti Malaysia Sarawak
2. Antecedents to counterfeit luxury products in Pakistan 2. Economic impacts of rural tourism development in Kilim
Tariq Jalees, Universiti Malaysia Sarawak Geopark Langkawi
Mohamad Safee Sapari, Universiti Putra Malaysia, Serdang
3. Impacts of Customer Orientation, Service Orientation, Service
Quality, Service Encounter Quality and Perceive Value towards 3. Tourism demand in selected Asian countries
Customer Satisfaction and Behavioural Intention in Retail Thien Fung Thai, Universiti Malaysia Sarawak
Context
Hosea Lim Vui Chung, SEGI College, Sarawak 4. Local communities perceptions towards economic impacts of
rural tourism development in Kilim Geopark Langkawi
4. Antecedents to consumers attitude and behavioural intention Nurul Azwa bt Ahmad, Universiti Putra Malaysia, Serdang
towards sales promotion
Jee Teck Weng, Universiti Malaysia Sarawak 5. An exploratory factor analysis of corporate reputation
Dwi Sunu Kanto Slamet Widodo, Universiti Malaysia Sarawak
5. The effects of service quality on customers e-loyalty in
Malaysia: The mediating effects of trustworthiness
Winnie Wong Poh Ming, Universiti Malaysia Sarawak
6. Customer’s perception about Sarawak local specialty food: a
research on kolok me
Lanny Chew Jun Kheong, SEGI College Sarawak
Faculty of Economics and Business vii

8. Parallel Session II (A) Parallel Session II (B)
Issues in Macroeconomics Management
Date: 10 July 2012 Date: 10 July 2012
Time: 0830 - 1030 Time: 0830 - 1030
Venue: Accounting Lab 1 (Level G) Venue: Accounting Lab 2 (Level G)
CHAIRPERSON CHAIRPERSON
Fariastuti Djafar Jamal Abdul Nassir Shaari
SPEAKERS SPEAKERS
1. Constructing an early warning indicator of economic 1. The influence of leadership styles on commitment to change:
vulnerability for the Malaysian economy the impact of human resource practices and leader-member
Shily Wong Siew Ling, Universiti Malaysia Sarawak exchange
Voon Mung Ling, Swinburne University of Technology
2. Deviance & deterrence: a crimonometric analysis in Sarawak
Siti Nur Zahara bt Hamzah, Universiti Malaysia Sarawak 2. Islamic quality management: a study of a public
administration in Malaysia
3. Energy consumption and sectoral outputs of Myanmar Eliza Fazliyaton bt Alias, Universiti Malaysia Sarawak
Thurai Murugan Nathan, Universiti Malaysia Sarawak
3. Leadership styles applied in Islamic development
4. Investigating the role of health on human capital accumulation organizations in Malaysia from Islamic perspective
on economic growth: cross-municipas data of Sarawak Mastuyah binti Sahari, Universiti Malaysia Sarawak
Sharon Alvina ak Sallih, Universiti Malaysia Sarawak
4. Factors affecting strategy implementations in the Iraqi public
5. Theory of rational expectations hypothesis: banks and other sector organizations
financial institutions in Malaysia AbdulSattar Mawlood, Universiti Malaysia Sarawak
Lucy Lee-Yun Chong, Universiti Malaysia Sarawak
5. Human resources management practices and its motivational
antecedents of increasing employees’ performance
Olurotimi Shonubi, Universiti Malaysia Sarawak
(viii) Faculty of Economics and Business

9. Postgraduate Conference on Social Science and Humanities 2012
Parallel Session II (C) Parallel Session II (D)
Advertisement & Promotion Financial Sector
Date: 10 July 2012 Date: 10 July 2012
Time: 0830 - 1030 Time: 0830 - 1030
Venue: Accounting Lab 3 (Level G) Venue: Accounting Lab 4 (Level G)
CHAIRPERSON CHAIRPERSON
Ernest Cyril de Run Mohamad bin Jais
SPEAKERS SPEAKERS
1. The influence of religion, religiosity, and cultural value on the 1. Predicting stock returns with financial ratios: a fundamental
use of halal signage for non-food product analysis in Malaysia
Lau Wee Ming, Universiti Malaysia Sarawak Ang Hui Mei, Universiti Malaysia Sarawak
2. Sales promotion effects on halal product: a case study on non- 2. Determinants of dividend policy in ASEAN-5
food product Chong Boon Chiew, Universiti Malaysia Sarawak
Felicia Ngu Siaw Ting, SEGI College Sarawak
3. Malaysian Initial Public Offerings (IPOs) Secondary Market
3. Attitude towards advertising: the perspective of generational Returns
cohort Chang Tze Kuch, Universiti Malaysia Sarawak
Ting Huong Yiew (Hiram), Universiti Malaysia Sarawak
4. The capital structure adjustment of listed firms in ASEAN-5
4. Factors that contribute towards effective public health countries in the 2000s
promotion campaigns targeted for rural communities in Lewis Liew Teo Piaw, Universiti Malaysia Sarawak
Sarawak
Liew Yu Mei, Universiti Malaysia Sarawak 5. Global Crude Oil and Stock Markets in East-Asia
Wan Jok Thong, Universiti Malaysia Sarawak
5. A reception study on media marketing of motorcycle
Micheal Tiong Hock Bing, Universiti Malaysia Sarawak
6. Malaysian Reaction towards Sexy Advertising: Ethnicity and
Gender
Uma Devi Krisnan, Universiti Malaysia Sarawak
Faculty of Economics and Business ix

10. Parallel Session III (A) Parallel Session III (B)
Production & Economics Sustainability Financial Economics
Date: 10 July 2012 Date: 10 July 2012
Time: 1045 – 1245 Time: 1045 – 1245
Venue: Accounting Lab 1 (Level G) Venue: Accounting Lab 2 (Level G)
CHAIRPERSON CHAIRPERSON
Dayang Affizzah Awang Marikan Puah Chin Hong
SPEAKERS SPEAKERS
1. T 1. Testing long-run monetary neutrality proposition in
he cost of protectionism: an alternative approach- a case of Singapore
Malaysian car maker Maggie Tang May Jean, Universiti Malaysia Sarawak
Callie WK Lau, Swinburne University of Technology
2. Relative performance of simple sum and divisia monetary
2. D Aggregates in monetary model of exchange rate in Asean-5
ynamics of balance of payments’ sustainability in Asian-4 countries
countries versus PIG’s economies Leong Choi Meng, Universiti Malaysia Sarawak
Ngu Nyok Ping, Universiti Malaysia Sarawak
3. Assessing the role of advertising expenditure towards
3. T Brazilian money demand function
he determinants of sovereign-debt default: an empirical Hiew Lee Chea, Universiti Malaysia Sarawak
study in Malaysia
Alvina Lee Syn Yee, Universiti Malaysia Sarawak 4. Exchange market pressure: Case of Malaysia
Jenny Yong Lijoo, Universiti Malaysia Sarawak
4. T
echnical efficiency of small scale rain fed and irrigated rice 5. The Relationship between ASEAN Currencies with
production in Adamawa State, Nigeria Renminbi
Abba Mohammed Wakili, Universiti Malaysia Sarawak Chong Mui Foon, Universiti Malaysia Sarawak
(x) Faculty of Economics and Business

11. Postgraduate Conference on Social Science and Humanities 2012
Parallel Session III (C) Parallel Session III (D)
Entrepreneurship Information & Knowledge
Date: 10 July 2012 Date: 10 July 2012
Time: 1045 – 1245 Time: 1045 – 1245
Venue: Accounting Lab 3 (Level G) Venue: Accounting Lab 4 (Level G)
CHAIRPERSON CHAIRPERSON
Ricardo baba Lo May Chiun
SPEAKERS SPEAKERS
1. I 1. The influence of knowledge management on organizational
ndigenous entrepreneurship: contemporary issues performance
William A. Keling, Universiti Malaysia Sarawak Lau Kim Nim, Universiti Malaysia Sarawak
2. A 2. Effectiveness of e-training for the small- and medium
ccessing the involvement of Malaysian and Nigerian women enterprises (SMEs)
in palm oil industry Peggy Loh Yee Wey, Universiti Malaysia Sarawak
Anisiobi Anulika Loveline, Universiti Malaysia Sarawak
3. The role of information and communication technologies in
3. M youth empowerment
anagement strategies, challenges, and motivation factors: a Hafiz Baba, Universiti Malaysia Sarawak
case study of Malaysian women entrepreneurs
Okpara Izuagba Uchenna, Universiti Malaysia Sarawak 4. Information processing among the rural communities:
influenza disease awareness in Sungai Asap Belaga
4. E Rudy Ujang, Universiti Malaysia Sarawak
ntrepreneurship development in Nigeria: individual and
aggregate level analysis on micro and small enterprises
Abu Bakar Salisu Garba, Universiti Malaysia Sarawak
5. I
mpact of entrepreneurial orientation and environmental
dynamism on financial performance of SMEs in Nigeria
Mohammed Sanusi Magaji, Universiti Malaysia Sarawak
Faculty of Economics and Business xi