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imaginary: creative serious games and gamification

imaginary company presentation with 10 years of gamification and serious games based interactive experiences for training, learning and development, marketing and communication, ehealth, smart cities and societies, tourism: from concept to technology, storytelling and design. imaginary produce digital interactive technologies that collect and communicate data, share knowledge, change behaviour, raise awareness, train and assess staff and provide competitive advantage.

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imaginary: creative serious games and gamification

  1. 1. About imaginary Founded in 2004, imaginary's multi-disciplinary team has been developing innovative but practical solutions in areas such as eHealth, Smart Societies, Training, Learning and Development, Communications and Culture.
  2. 2. About imaginary Our main products are simulations, serious games and digital interactive technologies that collect and communicate data, share knowledge, change behaviour, raise awareness, train and assess staff and provide competitive advantage.
  3. 3. Our Value Proposition We live in an increasingly competitive world where the latest generation of “digital natives” demand engagement and interactivity in every aspect of their lives, especially in their learning and development.
  4. 4. Our Value Proposition imaginary develop solutions that address the challenges of the attention economy through the innovative use of immersive technologies, simulations, serious games and the latest gamification strategies.
  5. 5. The Benefits of Simulations and Serious games Rich experiences Engagement and interactivity Immediate feedback Versatility of design Reflective learning Spontaneous action Immediate use of knowledge gained
  6. 6. Our Serious Games Application Areas E-Health and rehabilitation Smart Society Kinect and Leapmotion Behavioural change Culture & Tourism Mobile & Advergames Training and learning
  7. 7. Our Multi-Disciplinary Approach
  8. 8. - Autism & Job Interviews - Business Multiculturalism - Virtual Hospital Care Training - Emergency Management - Green Mobility - Urban Sustainability - Healthy Nutrition - Teamwork Development - Soft Skills - Smart Society - Rehabilitation Some Examples of Our Work
  9. 9. Improving social interaction: iSpectrum This serious game is targeted at people affected by Autistic Spectrum Disorders and their families. Through 3 different scenarios: an office, a minimarket and a gardening centre, the virtual working environment offers users the opportunity to prepare themselves for job interviews, and so acquire the necessary know-how to deal with critical situations in the workplace. WATCH THE VIDEO
  10. 10. Educating for multiculturalism: ImREAL - business This simulation based on self-regulated learning targets multiculturalism and increasing awareness of cultural differences in 3 different business scenarios - job interview; business dinner; appointment at the airport. Through an integrated social network users are encouraged to share their experiences with each other. WATCH THE VIDEOS 1, 2
  11. 11. Virtual Hospital: Think Better CARE Set in a 3D virtual Hospital this game aims to train nurses around complex dialogues and stressful situations. A virtual tutor accompanies the user during the whole game experience, giving feedback and helping to manage specific situations. WATCH THE VIDEO
  12. 12. Managing emergency situations: Rescue League Set in a 3D virtual hospital which was damaged by an earthquake, this game is designed to offer training for emergency volunteers dealing with stressful situations and applying procedural knowledge. A virtual tutor accompanies the user during the whole game experience, giving feedback and helping to manage specific situations in a better way.
  13. 13. Green Mobility: ECO-DEALERS ECO-DEALERS is a mobile game designed to raise citizens awareness of green mobility. The game is accessible through Android smartphones and is based on a mechanism of rewards and shared experience (missions can be tackled with the help of other users). WATCH THE VIDEO 1, 2
  14. 14. Urban Sustainability: ASPIS The 3D Serious Game developed within the ASPIS project aims to raise citizens’ and professionals’ awareness about urban sustainability and involve them in the decision processes associated with it. The player is in a virtual city and he has to complete several quests. He will interact with stakeholders and objects within the scenes learning principles of urban sustainability. WATCH THE VIDEO
  15. 15. Promoting a healthy nutrition: TNS TNS is composed of: - a portal promoting correct and balanced nutrition, a social network that allows users to find useful and current information, to share recipes, and to receive feedback from a nutritionist. - a serious game accomplishing a simple and funny mission gives feedback to the users on their nutritional habits recorded in the nutrition diary. www.nutrinforma.eu
  16. 16. Team Work: Manager Life Manager Life is a virtual role-play, based on characters (1 tutor and a maximum of 7 users) within a 3D meeting room. The game was designed to be used for negotiation training within a team. WATCH THE VIDEO
  17. 17. Soft skills training: ModEs The game is designed to train 21th century soft skills relevant for interpersonal communication: teamwork, communication and negotiation. WATCH THE VIDEO
  18. 18. Smart Community: SmartSociety (work in progress) The SmartSociety project aims to create a new hybrid system in which humans and machines work in very close collaboration. Users will access this system through imaginary’s gamified city. WATCH THE VIDEO
  19. 19. Rehabilitation: Rehab@home (work in progress) imaginary is developing a series of games integrated into a virtual environment in order to allow patients, affected by a stroke, to do physical and cognitive rehabilitation exercises at home with the support of different handheld devices. The medical staff will set up and regulate the exercises that are most appropriate for the specific case, according to the registered medical parameters. Patients will be in contact with their peers thanks to an integrated social network.
  20. 20. Some of Our Customers:
  21. 21. If you need further information, please don’t hesitate to contact us. Via Mauro Macchi, 50 20124 Milano PH. +39 02 89458.576 FAX +39 02 89458.695 www.i-maginary.it @imaginary_italy

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