Social media Tourism | lovettejam
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The document outlines a presentation about social media and destination marketing. It discusses what social media is, why businesses should care about social media, and how individuals can contribute to destination marketing using social media. It then presents a case study of the #ExperienceIligan social media campaign launched by Iligan Bloggers Society, Inc. to promote Iligan City through sharing blog posts, photos, and videos with the hashtag #ExperienceIligan across Facebook, Twitter, and Instagram. The campaign saw increased awareness of Iligan City online and engagement during a related Twitter chat.
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Social media Tourism | lovettejam
- 1. S e p t e m b e r 1 4 , 2 0 1 5 S t . M i c h a e l ’s C o l l e g e , I l i ga n C i t y
- 2. About Me Founder, Iligan Bloggers Society, Inc. Blogger, TravelJams.com & LovetteJam.com Digital Media Professional, Project Manager / Social Media Manager / Digital Marketing Specialist / Content Writer / Graphic Designer
- 3. What are we going to talk about today?
- 4. Topic Outline What is Social Media? Why should you care about social media? How can you contribute to destination marketing using social media? Case Study: The #ExperienceIligan Campaign v b
- 5. What is Social Media? Definition and Tools 1
- 6. -Heidi Cohen Rivers ide Ma rketing Stra tegies Social Media are the platforms that enable the interactive web by engaging users to participate in, comment on and create content as means of communicating with their social graph, other users and the public. “
- 7. Simply put… Click here to learn more! Social Media is people having conversations online.
- 9. Why should you care about Social Media? Business Owner / Manager’s Perspective 2
- 10. Reason #1 Social Media is more popular than ever.
- 14. In the Philippines… • 44,200,540 Internet users as of Dec/13, 41.1% penetration, per Internet World Stats. • 29,890,900 Facebook users on Dec 31/12, 27.8% penetration • The internet audience in the Philippines is the fastest- growing in the Southeast Asia region, growing by 22% since March 2012. Source: Internet World Stats
- 15. What are Filipinos doing online? Source: 2013 Southeast Asia Digital Future in Focus
- 16. What are Filipinos doing online? Source: 2013 Southeast Asia Digital Future in Focus
- 18. Source: PinoySocialMedia, data as of June 2012
- 19. Social Media is not a fad. It’s a fundamental shift in the way we communicate.
- 20. Reason #2 The new communication model is a dialogue. The old communication model was a monologue.
- 21. Communication… Should be: And not: • Transparent • Inclusive • Authentic • Vibrant • Consumer-driven • Controlled • Organized • Exclusive • Product-driven
- 22. Reason #3 The Rise of the Social Traveler
- 23. Social Traveller vs Normal Traveller
- 25. Bottom line: The train is leaving WITH OR WITHOUT YOU so get on it and just START!
- 26. How can you contribute (as an individual)? 3 Your role in destination marketing
- 27. Why do you share on social media? To share your PASSION. Let others catch on to your obsession.
- 28. Social Media The Role of Social Media in Tourism
- 29. What makes a great social media post?
- 31. The #ExperienceIligan Campaign Iligan Bloggers Society, Inc. September 2013 4
- 32. IBS, Inc. Familiarization Tour 2nd Mechanized Infantry Brigade Iligan Paradise Resort & Eco-Park Tinago Falls NPC Nature’s Park
- 33. IBS, Inc.| Waterfalls Series Ma. Cristina Falls Tinago Falls Mimbalot Falls Dodiongan Falls Pampam Falls Kalubihon Falls Dalipuga Falls
- 35. 1. People Target: Tourists / travellers all over the world. • Iliganons – Iligan-based – non-Iligan-based • Past visitors of Iligan City
- 36. 2. Purpose • Massive Awareness: Highlight Iligan City in the internet
- 37. 3. Platform
- 38. 4. Plan • Launch a hashtag campaign. • Share posts with #ExperienceIligan • Best Channels: • Facebook • Twitter • Instagram • Blogs
- 40. 5. Policy How can #ExperienceIligan be used? Who can use #ExperienceIligan?
- 41. 6. Produce Content • Blog Posts • Photos • Videos • News articles about Iligan City • Tweets • Instagram Posts
- 46. 7. Performance Twitter Chat Results
- 47. 7 P’s of a Social Media Campaign 1. People 2. Purpose 3. Platform 4. Plan 5. Policy 6. Produce Content 7. Performance #ExperienceIligan
- 48. Go beyond TOURISM. Traveling with a Difference
- 49. “
- 50. TS Sendong
- 51. Other Ideas • Black Pencil Project – Pinay Solo Backpacker • Project Jomalig – Journeying James • Pens of Hope Davao – Dan Guillano • BookSail: Braving Philippine Seas for Literary – Che of Backpacking Pilipinas
- 52. Passion with purpose is highly contagious. Make a difference, and keep the fire burning.
- 53. JOIN US! www.ILIGANbloggers.com • Facebook.com/IliganBloggers • Twitter.com/IliganBloggers • Instagram.com/IliganBloggers
- 54. Lovette Jam Prada Jacosalem traveljams.com | lovettejam.com Facebook: fb.com/lovettejam Instagram/Twitter: @lovettejam Google Plus: +LovetteJam Slideshare: slideshare.net/lovettejam Email: lovettejam@gmail.com