The Greatest ROI of Social Business
Louis Richardson, Storyteller & Enthusiast
Social Smarter Work, IBM
You have computers that have circuits that fire and are connected to networks.
What if I were to tell you how to leverage those circuits and networks to increase your business results…would you be interested?
Allow me to introduce you to the most powerful computer in your company
We’re going to discuss the wiring, firing and networking of this amazing cognitive machine
And I’ll share the GREATEST ROI you get from Social Business
Credit is due to Simon Sinek “Why Leaders Eat Last”
ENDORPHINS “mask pain”
DOPAMINE “seeks rewards”
ENDORPHINS & DOPAMINE “very addictive”
CORTISOL “the stress hormone”
CORTISOL “inhibits creativity, immunity & growth”
SEROTONIN “leadership chemical”
OXYTOCIN “trust, kind & protected”
OXYTOCIN “inhibits addiction, boosts immunity& increases creativity”
OXYTOCIN “can’t be bought and builds up over time”
Here’s where the ROI of Social Business makes this interesting
There are plenty of ROI use cases. In fact we’ve discovered many patterns, such as the benefits for Customer Engagement, Recruiting and Onboarding, Expertise & Knowledge, Workplace & Public Safety, Mergers & Acquisitions, and Supply Chain.
Here are some of these benefits. 25% reduction in time needed to fill a position. 2 day reduction in time in onboarding a new employee. 50% reduction in customer or agent cost and 20% reduction in man-hours needed to create new product release
Fill a position “check”, Get new employee working “check”, Cut cost “Check”, Release products faster “check”
These are all DOPAMINE type results…getting things done and checked off. We most often focus ROI discussions around these types of results.
Yet in 2012 our Global CEO study, CEO around the globe told us their employees needed to be “collaborative, communicative, creative & flexible”
So...what’s the ROI on people kindly giving assistance without being asked? This is a case where a person asked me a question using our social system, IBM Connections. Several people helped address the need and answer the question. All without being asked or seeking some reward. What’s that worth?
Or what about when your executive gives you a personal “thank you” for something you created and shared? Public and authentic recognition from a leader. What’s that worth?
Even something as simple as a “like”. Imagine if when you came into work, you were alerted that several people “liked” a file or idea you shared. A simple click by one person yields big results. What is that worth?
Or when you create something and share it. Imagine the feeling you get when you see others reusing it. What’s that worth?
This is OXYTOCIN at work
But before you geo all “squishy feely”
Allow me to remind you of the effects of Oxytocin
Facilitates OPEN COMMUNICATION
Supports AGILE ENGAGEMENT
Not to mention OXYTOCIN also boost your IMMUNE system, but that’s for another time…
So the GREATEST ROI for Social Business is
Remember Oxytocin’s Impact
IBM Connections www.ibm.com/social
It can be the Oxytocin drip your people & your company is looking for
Copyright 2015 IBM Corporation