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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Place The Title of
Your Ebook Here
REPLACE WITH IMAGE
P.S. This particular
template will walk
you through using
our five PowerPoint
TABLE OF CONTENTS:
Tip 1: Clean your equipment
Tip 2: Always reset camera settings
Tip 3:Charge your batteries
Tip 4: Clear your memory card
Tip 5: Set the image size
Tip 6: File format: RAW, JPEG or both?
Tip 7: Double-check your kit
Tip 8: Autofocus or manual focus?
Tip 9: Black & white: in-camera or in-computer?
Tip 10: Changing lenses
Clean your equipment
Cleaning your camera’s and lenses should be a
regular part of any camera owner’s
maintenance. While you do need to be very
careful during this process it’s not something to
be frightened about. Use a proper camera
cleaning kit for the best results
Always reset camera settings
There are few things worse than taking what
you think is a stunning picture, only to find your
camera’s ISO and settings were cranked right
up from a previous shoot and you’ve missed
the moment. Avoid this by checking – and
resetting – all of your settings before moving
from one picture-taking opportunity to the
Charge your batteries
Don’t assume your camera’s battery is
fully charged – make sure it is. Charge it
before you go out so you’re certain
there’s enough life in it. Invest in a spare
battery if you regularly find yourself
shooting beyond its capacity.
Clear your memory card
Nothing can be more frustrating than
you shooting away and when you look at
your screen it shows Memory Card Full.
It only takes moments to clear your
Set the image size
Most times you’ll be shooting at the highest resolution
your camera offers, regardless of what it is you’re
photographing. But do you always need to? Sometimes a
smaller image size might be all you need, and reducing the
resolution not only means more images will fit on a
memory card, but you can achieve a faster shooting rate,
too. If sports photography is your thing, reducing the
resolution will help you avoid delays as your camera clears
File format: RAW, JPEG or both?
If you intend to do any manipulation or
retouching then shooting RAW is often the best
solution thanks to its increased bit depth.
However, RAW files are larger, so it take longer
for the camera to deal with it. You also need to
process the images before they can be printed.
Continue next page:
File format: RAW, JPEG or both?
JPEG files, on the other hand, are processed in-camera
at the time of shooting. So you can
print or share them immediately, and you’ll
find that you can shoot a much longer burst of
consecutive frames at a much quicker rate.
Providing you don’t want to make too many
radical changes to an image after you’ve taken
it, you may find you can’t tell the difference
between a JPEG file and a RAW one.
For the ultimate in choice, though, and when
speed isn’t important, why not shoot both?
Most digital cameras give you this option, and
you can then decide what you want to do when
you’re back at your computer. Just make sure
you pack an extra memory card.
Double-check your kit
It might sound obvious, but check your
camera bag if you’re going to be
shooting away from home. Make a
checklist to help you remember
Autofocus or manual focus?
It’s all too easy to become over-reliant on your
camera’s autofocus, and there are some
situations where focusing manually is definitely
a better option – pre-focusing to photograph a
fast-moving subject on a race track, or focusing
precisely for a detailed macro shot.
Black & white: in-camera or in-computer?
Unless you know that you definitely want to print
black-and-white images from your memory card,
it’s best to shoot in colour and then convert to
mono later in your image-editing software – it will
offer a lot more control than your camera. If you
decide to shoot black-and-white JPEGs, don’t forget
about in-camera filters: red, orange and yellow
filters can all add drama to boring skies, while an
orange filter will reduce the appearance of freckles
and blemishes in portraits.
So much has been said about ‘dust bunnies’
(small particles of dust that can land on your
camera’s sensor and cause dots in images) that
many photographers seem paranoid about
changing lenses – but that’s one of the main
attractions of DSLR photography! There are
some simple precautions to take though
Always switch the camera off when
changing lenses, as this removes any
static charge from the sensor which can
attract dust particles. Shield the camera
from the wind and weather and make
sure you have the replacement lens
ready to fit. Finally, keep the camera’s
lens opening pointing downwards when
changing lenses, to minimise the risk of
anything falling into it.
Tracking Your Ebook’s Success
Track leads &
Ensure that you have marketing analytics in place
that measure the success of your ebooks. For
instance, having landing page analytics that give you
insights into how many people downloaded your
ebook or knowing how many of these people
converted into opportunities and customers for your
If you’re interested in
improving your lead
request a custom demo of the
HubSpot all-in-one inbound