With long-term unemployment at an all time high, temp labor becoming the norm, and job growth expected to be flat over the next couple years, people who have a strong Internet presence are at a strong competitive advantage over people who do not. It is more important than ever to manage your online presence and develop a strong personal brand. Here are 10 steps on how to use social media to increase your career opportunities and land your dream job.

1. How to Use Social Media To Land Your Dream Job

2. About Me

3. The Current Employment Environment Unemployment rate is improving – 9.7% in January 2010 But, 4.8M jobs were lost in 2009 alone – 600K more than expected Jobless rate is at an all time high - 14.8 million unemployed Americans jobless for an average of 30 weeks Underemployment rate hit 19.7% in March Employers reluctant to hire full time. Job growth expected to be flat in 2010

4. The Importance of Personal Online Branding Reality Check #1: You will not get your next job by submitting your resume to HR Reality Check #2: 70% of HR professionals have rejected applicants because of online information Reality Check #3: A new breed of personnel specialists scour social networks for potential candidates What this means? How you manage online presence is more important than ever

5. 10 Steps to Using Social Media to Enhance Your Career Establish a Your Online Presence Using Keyword Research to Brand Yourself Own Google Results for Your Own Name Follow the Right People Work LinkedIn Like a Pro Blog Like An Expert Make Love to the Camera Build Links like an SEO Bridge Online with Offline Get Geeky About Data

6. 1. Establish a Your Online Presence Take inventory of your social media arsenal WordPress Blogger LinkedIn Facebook Twitter Flickr Friendfeed YouTube Vimeo SlideShare

7. 2. Use Keyword Research to Brand Yourself Google your name – how hard will it be to rank on page 1? What keywords are relevant to your profession or industry? What keywords are related to your niche? What makes you different from everyone else? What is your 30 second elevator pitch? Do you anticipate changing careers?

8. 2. Use Keyword Research to Brand Yourself Google Adwords Keyword Research Tool

9. 3. Own Google Results for Your Own Name Get accounts on all the major social networks Make sure you select the vanity url option If you are committed to your career path, choose a URL that includes your name + keyword Link the sites together

10. 3. Own Google Results for Your Own Name

11. 4. Follow the Right People Who? Thought leaders Influencers Networking mavens People who work in your dream company Where? Google name Google “name + blog” Google “name & name of social site” How? Subscribe to blog RSS Comment regularly on blog Engage via Twitter using @ and RT Fan, Like, Share & Comment on Facebook Comment on LinkedIn activity feed

12. 5. Work LinkedIn Like a Pro Get your LinkedIn Vanity URL Get a LinkedIn Extreme Makeover Create your LinkedIn email signature Participate in LinkedIn Answers Join LinkedIn Groups & participate in message boards Increase your network Leverage you networks for introductions

13. 6. Blog Like An Expert Sign up for a free Blogger or WordPress.com account Create content that showcases your expertise & unique perspective of your industry Link to other blog posts written by industry thought leaders, influencers, & mavens Sign up for Google Alerts to get notified of the latest news & blog posts related to your keywords

14. 7. Make Love to the Camera Get found in Google image search Proliferate the web with photos of you Optimize your image files names e.g. john-smith-at-adtech.jpg Embed those images in your blog Optimize the image alt attribute e.g. John Smith at AdTech Get found in YouTube & show up in Google Create a short video resume Sign up for a YouTube account & upload your video Optimize your video titles, description & tags with your name and keywords

15. 7. Make Love to the Camera

16. 8. Build Links like an SEO Use keyword rich link text Interlink all your social media profiles Build more links in order of importance – your most important site needs the most links Get your friends, family, alma mater, clubs, etc to link to you

17. 9. Bridge Online with Offline Sign up for Meetup, Upcoming, & PlanCast Find thought leaders, influencers, networking mavens & friends RSVP for local events Scan the guest list and ID who you want to meet

18. 10. Get Geeky About Data Where is your traffic coming from? How are people finding your content? Who is retweeting your Tweets? What links are getting clicked on?

19. Questions? Connect with me on: Twitter.com/lornali Facebook.com/lornali Linkedin.com/in/lornali Youtube.com/lornaliana Websites www.Lornali.com www.GreenMarketing.tv

20. Resources Guy Kawasaki’s LinkedIn Profile Extreme Makeover http://blog.guykawasaki.com/2007/01/linkedin_profil.html Strengthen Your Professional Brand Through LinkedIn http://blog.linkedin.com/2007/09/26/brand-steve-patrizi/ Dan Schawbel’s Personal Branding Blog http://www.personalbrandingblog.com/ Me 2.0 http://personalbrandingbook.com/

21. Tools Google Adwords Tool https://adwords.google.com/select/KeywordToolExternal Google Analytics http://www.google.com/analytics/ Bit.ly URL shortener http://bit.ly/

22. addendum

23. Job Loss Rate 2009-2010 Source: The Big Jobs Hole

24. Underemployment Rate Source: Underemployment Hits 20% in Mid-March

25. 2010 Employment Forecast Source: National Forecast 2010: Wall Street Will Do Well; Main Street Will Struggle