How to Get Started in Social Media for Art League City
Social Media For Business Part 3 LinkedIn
1. By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 1
2. Elizabeth Sugar Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP YouTube: seminarsOnSuccess
Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace
Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
World traveler – explored over 60 countries
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 2
3.
4. Professional network
Business resume
Show your expertise
Client-initiated testimonials
Customers find you through trusted
connections
Business connections
Find employees
Find colleagues
Find business recommendation through trusted connections
Knowledge sharing
Answer questions, become an expert
People trust other peoples’ recommendations
“Free”
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 4
5.
6. All 500 of the Fortune 500 are represented in
LinkedIn. In fact, 499 of them are represented by
director-level and above employees.
Over 60 million users
Professional network
Business recruiting tool
Trusted connections and recommendations
Get new connections through introductions
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 6
7. Latest
tweet
Jobs
Educa
tion
Web-sites Resume
Twitter
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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8. Connect professionally
Import blogs
Show tweets
Recommendations
Presentations
Resume
Groups
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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9.
10. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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11. Complete your profile
100% complete
A complete profile will increase your visibility and
help you get found by employers, recruiters, and
prospects.
Upload a profile photo
Photos generate more trust on the internet
Get recommended
Friends, colleagues, clients
Adds credibility
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 11
12. Click on the
“Edit”s
Change
name in URL
e.g. “sugar” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 12
13. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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14. Select
“Other” to
allow
custom title
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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15. Add contacts you know
Work
Friends Click on
arrow to
School get a list
Past jobs of things
to search
Clients for.
Recommendations
offered based on
your employers,
schools, clubs, etc.
in your profile
Get even more
recommendations
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 15
16. Answer people’s questions
http://www.linkedin.com/answers?trk=tab_answers
Become
an expert
Browse
through
categories
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 16
17. From
“Settings”
Or
“Edit” on
profile
Click on Allow
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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18. Add your
slideshows
Add your
blog feed
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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19. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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20. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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21. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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22.
23. Look for Part 4 in this series on Social Networking
for businesses
Articles
“How to use LinkedIn for Business”
http://www.hubspot.com/Portals/53/docs/linkedin.for.bus
iness.pdf
“How to get started with LinkedIn”
http://www.bnet.com/2403-13070_23-219860.html
“What is LinkedIn”
http://learn.linkedin.com/what-is-linkedin/
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 25
24.
25. Contact: Liz Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP YouTube: seminarsOnSuccess
Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace
Available
Seminars
Workshops
One-on-one instruction
Initial setup on social media sites
Ongoing content on social media sites
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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