Enviar pesquisa
Carregar
Cgt webinar feb 26
•
Transferir como PPTX, PDF
•
0 gostou
•
418 visualizações
Lora Cecere
Seguir
Negócios
Tecnologia
Vista de apresentação de diapositivos
Denunciar
Compartilhar
Vista de apresentação de diapositivos
Denunciar
Compartilhar
1 de 11
Baixar agora
Recomendados
OpenX Survey: Programmatic + Premium: Current Practice & Future Trends
OpenX Survey: Programmatic + Premium: Current Practice & Future Trends
Digiday
OpenX WhitePaper: Programmatic + Premium: Current Practices and Future Trends
OpenX WhitePaper: Programmatic + Premium: Current Practices and Future Trends
Digiday
The CMO Survey Highlights and Insights, August 2010
The CMO Survey Highlights and Insights, August 2010
christinemoorman
Defection Dilemma Final
Defection Dilemma Final
guest0aa935
Tiffany Trenda Strange Attractor
Tiffany Trenda Strange Attractor
ArtSci_center
Nicole delsenno parsons_artsci_midterm-1
Nicole delsenno parsons_artsci_midterm-1
ArtSci_center
Madrigal j 177_final
Madrigal j 177_final
ArtSci_center
Paweena p art_sci_midterm-1
Paweena p art_sci_midterm-1
ArtSci_center
Recomendados
OpenX Survey: Programmatic + Premium: Current Practice & Future Trends
OpenX Survey: Programmatic + Premium: Current Practice & Future Trends
Digiday
OpenX WhitePaper: Programmatic + Premium: Current Practices and Future Trends
OpenX WhitePaper: Programmatic + Premium: Current Practices and Future Trends
Digiday
The CMO Survey Highlights and Insights, August 2010
The CMO Survey Highlights and Insights, August 2010
christinemoorman
Defection Dilemma Final
Defection Dilemma Final
guest0aa935
Tiffany Trenda Strange Attractor
Tiffany Trenda Strange Attractor
ArtSci_center
Nicole delsenno parsons_artsci_midterm-1
Nicole delsenno parsons_artsci_midterm-1
ArtSci_center
Madrigal j 177_final
Madrigal j 177_final
ArtSci_center
Paweena p art_sci_midterm-1
Paweena p art_sci_midterm-1
ArtSci_center
Marketing Skills Gap Research Study
Marketing Skills Gap Research Study
Craig Rosenberg
Retail Pricing In A Post-Channel World
Retail Pricing In A Post-Channel World
G3 Communications
Technology Marketing Benchmark Survey 2011
Technology Marketing Benchmark Survey 2011
B2B Marketing
2010 Shopper marketing report from Booz
2010 Shopper marketing report from Booz
Mitya Voskresensky
CRM 101: Session 2: The Symbiotic Relationship Between CRM and Marketing Auto...
CRM 101: Session 2: The Symbiotic Relationship Between CRM and Marketing Auto...
SugarCRM
Shopper marketing for retail net group feb 17, 2011
Shopper marketing for retail net group feb 17, 2011
Jim Holbrook
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...
Digiday
Conquering The Omnichannel Arena
Conquering The Omnichannel Arena
G3 Communications
Customer centricity: still in its infancy?
Customer centricity: still in its infancy?
InSites on Stage
Alterra Group's Top-Level ABM Survey Results
Alterra Group's Top-Level ABM Survey Results
Sam Brown
Abia Direct Marketing Presentation Final
Abia Direct Marketing Presentation Final
wtyson1
dgm | Online Retailer Expo Sydney 2012 | Chris Garner
dgm | Online Retailer Expo Sydney 2012 | Chris Garner
Chris Garner
India Channels Satisfaction- 2010
India Channels Satisfaction- 2010
Springboard Research
Investor Day 2012: Cardlytics
Investor Day 2012: Cardlytics
Aimia's Investor Presentations
0903 10 Core Tools To Drive Growth
0903 10 Core Tools To Drive Growth
Alvin Chua
Analytics & MIS Planning for Your Internet Retail Store By Manish Chaturvedi
Analytics & MIS Planning for Your Internet Retail Store By Manish Chaturvedi
iamwire
McKesson Investor/Analyst Day
McKesson Investor/Analyst Day
finance2
Shopper Marketers - ready for th
Shopper Marketers - ready for th
Jim Holbrook
Presentation for the Australian Eventful Group Event
Presentation for the Australian Eventful Group Event
Lora Cecere
GEP Value Trends Procurement Outsourcing
GEP Value Trends Procurement Outsourcing
GEP
2023 Reset Report v3.1.pdf
2023 Reset Report v3.1.pdf
Lora Cecere
Submission to Journal of Logistics
Submission to Journal of Logistics
Lora Cecere
Mais conteúdo relacionado
Semelhante a Cgt webinar feb 26
Marketing Skills Gap Research Study
Marketing Skills Gap Research Study
Craig Rosenberg
Retail Pricing In A Post-Channel World
Retail Pricing In A Post-Channel World
G3 Communications
Technology Marketing Benchmark Survey 2011
Technology Marketing Benchmark Survey 2011
B2B Marketing
2010 Shopper marketing report from Booz
2010 Shopper marketing report from Booz
Mitya Voskresensky
CRM 101: Session 2: The Symbiotic Relationship Between CRM and Marketing Auto...
CRM 101: Session 2: The Symbiotic Relationship Between CRM and Marketing Auto...
SugarCRM
Shopper marketing for retail net group feb 17, 2011
Shopper marketing for retail net group feb 17, 2011
Jim Holbrook
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...
Digiday
Conquering The Omnichannel Arena
Conquering The Omnichannel Arena
G3 Communications
Customer centricity: still in its infancy?
Customer centricity: still in its infancy?
InSites on Stage
Alterra Group's Top-Level ABM Survey Results
Alterra Group's Top-Level ABM Survey Results
Sam Brown
Abia Direct Marketing Presentation Final
Abia Direct Marketing Presentation Final
wtyson1
dgm | Online Retailer Expo Sydney 2012 | Chris Garner
dgm | Online Retailer Expo Sydney 2012 | Chris Garner
Chris Garner
India Channels Satisfaction- 2010
India Channels Satisfaction- 2010
Springboard Research
Investor Day 2012: Cardlytics
Investor Day 2012: Cardlytics
Aimia's Investor Presentations
0903 10 Core Tools To Drive Growth
0903 10 Core Tools To Drive Growth
Alvin Chua
Analytics & MIS Planning for Your Internet Retail Store By Manish Chaturvedi
Analytics & MIS Planning for Your Internet Retail Store By Manish Chaturvedi
iamwire
McKesson Investor/Analyst Day
McKesson Investor/Analyst Day
finance2
Shopper Marketers - ready for th
Shopper Marketers - ready for th
Jim Holbrook
Presentation for the Australian Eventful Group Event
Presentation for the Australian Eventful Group Event
Lora Cecere
GEP Value Trends Procurement Outsourcing
GEP Value Trends Procurement Outsourcing
GEP
Semelhante a Cgt webinar feb 26
(20)
Marketing Skills Gap Research Study
Marketing Skills Gap Research Study
Retail Pricing In A Post-Channel World
Retail Pricing In A Post-Channel World
Technology Marketing Benchmark Survey 2011
Technology Marketing Benchmark Survey 2011
2010 Shopper marketing report from Booz
2010 Shopper marketing report from Booz
CRM 101: Session 2: The Symbiotic Relationship Between CRM and Marketing Auto...
CRM 101: Session 2: The Symbiotic Relationship Between CRM and Marketing Auto...
Shopper marketing for retail net group feb 17, 2011
Shopper marketing for retail net group feb 17, 2011
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...
Conquering The Omnichannel Arena
Conquering The Omnichannel Arena
Customer centricity: still in its infancy?
Customer centricity: still in its infancy?
Alterra Group's Top-Level ABM Survey Results
Alterra Group's Top-Level ABM Survey Results
Abia Direct Marketing Presentation Final
Abia Direct Marketing Presentation Final
dgm | Online Retailer Expo Sydney 2012 | Chris Garner
dgm | Online Retailer Expo Sydney 2012 | Chris Garner
India Channels Satisfaction- 2010
India Channels Satisfaction- 2010
Investor Day 2012: Cardlytics
Investor Day 2012: Cardlytics
0903 10 Core Tools To Drive Growth
0903 10 Core Tools To Drive Growth
Analytics & MIS Planning for Your Internet Retail Store By Manish Chaturvedi
Analytics & MIS Planning for Your Internet Retail Store By Manish Chaturvedi
McKesson Investor/Analyst Day
McKesson Investor/Analyst Day
Shopper Marketers - ready for th
Shopper Marketers - ready for th
Presentation for the Australian Eventful Group Event
Presentation for the Australian Eventful Group Event
GEP Value Trends Procurement Outsourcing
GEP Value Trends Procurement Outsourcing
Mais de Lora Cecere
2023 Reset Report v3.1.pdf
2023 Reset Report v3.1.pdf
Lora Cecere
Submission to Journal of Logistics
Submission to Journal of Logistics
Lora Cecere
River of Demand - ALL RIVERS with QR.pdf
River of Demand - ALL RIVERS with QR.pdf
Lora Cecere
NOW 2022 Conference Lora Cecere
NOW 2022 Conference Lora Cecere
Lora Cecere
Digital Transformation Western Digital
Digital Transformation Western Digital
Lora Cecere
Imagine 2022 Rick McDonald Content rev5.pptx
Imagine 2022 Rick McDonald Content rev5.pptx
Lora Cecere
Sleep Number Supply Chain's To Admire.pptx
Sleep Number Supply Chain's To Admire.pptx
Lora Cecere
Future of Healthcare--2030
Future of Healthcare--2030
Lora Cecere
AmeriCare Royal
AmeriCare Royal
Lora Cecere
Supply Chains to Admire Award Winner
Supply Chains to Admire Award Winner
Lora Cecere
Navigating the Talent Crunch
Navigating the Talent Crunch
Lora Cecere
Use of Social Tokens in Supply Chain
Use of Social Tokens in Supply Chain
Lora Cecere
Lora Cecere Opening Presentation Imagine 2022.pptx
Lora Cecere Opening Presentation Imagine 2022.pptx
Lora Cecere
Summary Pilot Work Project Zebra
Summary Pilot Work Project Zebra
Lora Cecere
Rivers of Demand
Rivers of Demand
Lora Cecere
Building Outside-in Planning Processes
Building Outside-in Planning Processes
Lora Cecere
Supply Chains to Admire 2022
Supply Chains to Admire 2022
Lora Cecere
Supply Chains to Admire Analysis 2022_2022 presentation.pptx
Supply Chains to Admire Analysis 2022_2022 presentation.pptx
Lora Cecere
Building Outside-in Supply Chain Processes
Building Outside-in Supply Chain Processes
Lora Cecere
The Role of Analytics In Defining The Art Of The Possible
The Role of Analytics In Defining The Art Of The Possible
Lora Cecere
Mais de Lora Cecere
(20)
2023 Reset Report v3.1.pdf
2023 Reset Report v3.1.pdf
Submission to Journal of Logistics
Submission to Journal of Logistics
River of Demand - ALL RIVERS with QR.pdf
River of Demand - ALL RIVERS with QR.pdf
NOW 2022 Conference Lora Cecere
NOW 2022 Conference Lora Cecere
Digital Transformation Western Digital
Digital Transformation Western Digital
Imagine 2022 Rick McDonald Content rev5.pptx
Imagine 2022 Rick McDonald Content rev5.pptx
Sleep Number Supply Chain's To Admire.pptx
Sleep Number Supply Chain's To Admire.pptx
Future of Healthcare--2030
Future of Healthcare--2030
AmeriCare Royal
AmeriCare Royal
Supply Chains to Admire Award Winner
Supply Chains to Admire Award Winner
Navigating the Talent Crunch
Navigating the Talent Crunch
Use of Social Tokens in Supply Chain
Use of Social Tokens in Supply Chain
Lora Cecere Opening Presentation Imagine 2022.pptx
Lora Cecere Opening Presentation Imagine 2022.pptx
Summary Pilot Work Project Zebra
Summary Pilot Work Project Zebra
Rivers of Demand
Rivers of Demand
Building Outside-in Planning Processes
Building Outside-in Planning Processes
Supply Chains to Admire 2022
Supply Chains to Admire 2022
Supply Chains to Admire Analysis 2022_2022 presentation.pptx
Supply Chains to Admire Analysis 2022_2022 presentation.pptx
Building Outside-in Supply Chain Processes
Building Outside-in Supply Chain Processes
The Role of Analytics In Defining The Art Of The Possible
The Role of Analytics In Defining The Art Of The Possible
Último
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
ictsugar
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
Chandresh Chudasama
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
DallasHaselhorst
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Stunning ➥8448380779▻ Call Girls In Hauz Khas Delhi NCR
Cyber Security Training in Office Environment
Cyber Security Training in Office Environment
elijahj01012
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
Adnet Communications
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
ictsugar
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Call girls in Goa, +91 9319373153 Escort Service in North Goa
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
ictsugar
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
ictsugar
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
ashishs7044
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Data Analytics Company - 47Billion Inc.
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
callgirls2057
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
Call girls in Goa, +91 9319373153 Escort Service in North Goa
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
dollysharma2066
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
Jos Voskuil
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
ssuserf63bd7
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
ashishs7044
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
Data Analytics Company - 47Billion Inc.
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
Olivia Kresic
Último
(20)
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Cyber Security Training in Office Environment
Cyber Security Training in Office Environment
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
Cgt webinar feb 26
1.
Supply Chain Insights Delivering
Insights to Line of Business Leaders Supply Chain Insights, LLC © 2012
2.
“If past history
was all there was to the game, the richest people would be librarians." -- Warren Buffet. Supply Chain Insights, LLC © 2012
3.
Recent news…
Kroger closes vendor labs. 9/11 Multiple manufacturers launch Digital Path to Purchase programs. Amazon gains 1% market share for major 12/11 CPG manufacturer. . 1/11 Facebook launches “Action Types” in new release 2/12 P&G lays-off 1600 in the shift from conventional advertising to digital. ! Wal-Mart re-enters the data pools. Supply Chain Insights, LLC © 2012
4.
Use of Emotions?
4 Supply Chain Insights, LLC © 2012
5.
More than an
“F-word”. For Hallmark…. 5 Supply Chain Insights, LLC © 2012
6.
Definitions Market mix is
the use of technology to determine the right mix of marketing tactics – advertising, social, price, promotions, trade – over multiple years. Promotion management is the use of price, product placement, and packaging to stimulate demand, increase lift and improve market presence against a strategy. Supply Chain Insights, LLC © 2012
7.
Polling Question Do you
currently use a technology to determine the right market mix? • Yes • No Supply Chain Insights, LLC © 2012
8.
What is an
effective program? • Each dollar spent has a goal. • Data and supporting techniques support the goal. • There is equal focus on process and outcome. • There is a focus on continuous improvement. • Programs are adapted based on joint value creation with trading partners and demand sensing of effectiveness at the shelf. • It is embedded in a holistic demand management program. Supply Chain Insights, LLC © 2012
9.
Q. How well
did you company do in reaching the goals of your most recent trade promotion technology project? Q. How long will this implementation fulfill the needs of your company before it will need to be replaced? Avg life expectancy Fell short Met expectations Exceeded 18 months Marketing 25% 67% 8% 14 months Trade Funds 4% 65% 30% 15 months Sales Operations 28% 44% 28% 14 months <$1B in annual 9% 63% 27% revenue 18 months $5B or more 33% 54% 13% Supply Chain Insights, LLC © 2012
10.
Trade Promotion Compliance
w/ Retailers? Q. What percent of your trade promotion tactics have compliance at the retail level? Less than 50% 50-70% 70-90% Greater than 90% In-store advertisements 24% 22% 30% 24% Every day low price 24% 25% 24% 27% Price 26% 28% 26% 21% discounts/changes Joint marketing w/ 22% 33% 28% 17% retailers Buy one get one free 25% 30% 23% 23% Market basket or cross- 21% 36% 36% 8% category promos Coupons 31% 27% 27% 16% Custom products 24% 34% 29% 12% Floor displays or end 33% 28% 33% 6% caps Special packaging 24% 47% 20% 9% Sample Size = [varies by # of companies using each promotion type] Supply Chain Insights, LLC © 2012
11.
Why Market Mix?
Pace of change in retailer programs. Growth of digital opportunities and the launch of digital path to purchase (#DP2P). Only 52% of promotions are currently evaluated. Compliance gaps in retailer execution. 11 Supply Chain Insights, LLC © 2012
Baixar agora