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第16回Looops.TV 良品計画 奥谷様資料

  • 1. CRM Social Media
  • 2. 04 11 2 Confidential Copyright 2010 Ryohin Keikaku Co.,Ltd. All Rights Reserved. 10/Dec/2010
  • 3. 4:6 12% 38% 62%
  • 4. web WEB
  • 5. 1.Social Media ⾯面 ⽰示 :twitter ⼿手 ⼊入 2. <2011 7 > WEB
  • 6. web •  n  MUJInet n  MUJI net
  • 7. Social Media Twitter 2009 10 29 facebook 2010 10 1 " Web TV CM PR" " " PR " " & " " " "
  • 8. 12% 500 500
  • 9. MUJI C net C store C net C   MUJI WEB C C C C
  • 10. MUJI. net MUJI0.3 MUJI3.0 (B) to C (B) with C PC PC+MOBILE
  • 12.
  • 13. 1.Social Media ⾯面 ⽰示 :twitter ⼿手 ⼊入 2. <2011 7 > WEB
  • 14. web •  n  MUJInet n  MUJI net
  • 15. MUJI Gift Card •  •  & •  •  10% •  •  1,000 1,000 Gift Card •  1,000 Gift Card 1,000 MUJI Gift Card •  10% 3
  • 16. Gift card Gift Card
  • 18. Social Media Twitter 2009 10 29 facebook 2010 10 1 " Web TV CM PR" " " PR " " & " 15,000 " facebook & Twitter " " iPhone
  • 19. C C C MUJI C   net WEB C store C C C
  • 20. MUJI C net C store C net C   MUJI WEB C C C C
  • 21.
  • 22. facebook MUJI Global site open 2010/10/26 MUJI
  • 23. facebook •  •  Global • Twitter facebook Social Media ! Twitter
  • 24. Twitter facebook • 140 Twitter facebook deep Global Communication •  Twitter •  twitter Tweet-sense facebook •  facebook Social Media !
  • 25. Social Media MUJI share with… MUJI fan •  •  •  •  facebook MUJI
  • 26. " " " " " " MUJI " − World Gift 120,000
  • 29. Global Promotion Global Gift
  • 30.
  • 31. 2011 1 facebook JP fan 10,000 facebook
  • 32.
  • 33. ⾏行行 ⾯面 ⽰示 ⽅方 ⾯面 ⽰示 ⼈人 ⼊入 ⾏行行 ⽰示 ⼿手 ⼊入 ⾯面 ⽰示 ⼊入⼒力力 ⽰示 ⼤大
  • 34.    ⽤用 Twitter " ⾯面 twitter :twitter ⽰示 :twitter
  • 35. MUJI to GO
  • 36. facebook 1,110 
 605 505 83 Twitter 1,899
  • 37. facebook 50,000
  • 38. facebook 50,000 
 
 

  • 39. 2011 1 facebook • facebook earned Media owned Media paid Media Owned Media owned Media earned Media ( HP) (SNS) ADK-I
  • 40. Social Media web Twitter 12 x
  • 41. Social Media On line to Off Line Off Line
  • 42. Social Media Global Marketing ROI
  • 43. web WEB
  • 44. 44