Easy Web Design & Marketing V4 2010

Easy Online Website Design & Marketing Instructor: Noah Boswell of Look To The Right Internet Marketing The Goals for this class are… 1) Educate you on the topic! 2) Build your CONFIDENCE! 3) Inspire you to take ACTION! Begin writing down what you want from the class. You will be asked when the class begins .

Outline of the class ,[object Object],[object Object],[object Object],[object Object],[object Object],No cross talking, write notes if you have to. What do you want from the class?

Instructors Notes & Change record [Update and do not remove – Non-displaying slide] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

www.SlideShare.net/LookToTheRight

Wrong conceptions of the web ,[object Object],[object Object],[object Object]

How you see a website http://www.sbcspeakers.com/ It’s unique IP # 193.123.28.7 The computer where Where your web code is: Has a unique IP # 198.105.232.4 . Starts with index.html D omain N ame S ystem (or S ervice or S erver ), an Internet service that translates domain names into IP addresses. Web code is send from the hosting site to be interpreted by your web browser.

What is HTML ? What are Hyperlinks ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fundamentals of HTML ,[object Object],[object Object],[object Object],[object Object]

HTML that you can use in most blogs. ,[object Object],[object Object],[object Object],[object Object]

Website vs. HTML Web page / podcast / blog The HTML code

Key items to consider before creating or paying for a website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ways to get a web site ,[object Object],[object Object],[object Object],[object Object],[object Object]

$299.99 CS3 Using a program that generates HTML like …

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50% of the Battle Most Websites Fail Here! Take A Lot Of Notes… #1 Priority is GETTING the WEBSITE ready for…?

… VISITORS It’s all about the VISITOR!

Make your web page / site search engine friendly (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Now How To Get The Visitor To The Site!

Marketing Your E-Commerce Site: The Two Sides of Google See Next Slide for Organic Search Help - SEO Sponsored = Paid

Helpful Links… Free Search Engine Videos by Aaron Wall Free Ebay Videos (12-60 Minute Videos by Ebay

Web Designer (Broad Match) “Web Designer” (Phrase Match) [Web Designer] (Exact Match)

Confirm, Continue to Sign Up, Pay $5

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Get to know other Bloggers – Ask them what they are doing ?

Promoting Your Service: Adwords, Blogs, FastPitch, etc. Plus…

https://affiliate-program.amazon.com Amazon Associates

Thank You for Coming! Now… - Review what you wanted - Class Evaluation - Fill out our form

Web resources: www.GoDaddy.com – Low price web site and hosting. www.PayPal.com – Way to receive and send money safer than a credit card over the Internet. www.cj.com – “ Online advertising channels of affiliate marketing and managed search.” www.AdSense.com – “Money from relevant ads on your website.” www.WorldWideBrands.com – on-line wholesalers www.Camtasia.com – Video Screen Recorder www.LuLu.com – Print on demand for text, video or audio with store front. www.gotomeeting.com – on-line meeting and GoToWebinar – web training . www.everythingoutlet.com – Source for FrontPage and DreamWeaver. www.VeryAffordableWebsites.com – Easy way to build your own website. http://smallbusiness.yahoo.com - Yahoo own temple drive website. www.homestead.com - Another build your own website from templates. geocities.yahoo.com – Free website with ads www.linkytown.com – Free with limitations, pay for features www.turnkeywebsiteinfo. com - $499 website. www. prostores.com – Resource for having a web store. www.MakingMoneyOnlineWhileYouSleep.com – other resources referred to in this class. www.AdWords.com – To advertise your website with Google. www.FastPitchNetworking.com/promo & www.Linkedin.com – Two Business Networking website. www.StumbleUpon.com – To find websites in a unique way and more. www.blogger.com & www.wordpress.com – Two free blogging sites. www.squarespace.com - works well with Mac – Low cost blog & web template oriented www.feedburner.com – advanced / free for promoting your blog. www.mybloglog.com – A place to network with other bloggers. www.spyfu.com - Find out how much money your competition spend on web marketing. www.zoomrank.com / /www.keywordspy.com - Keyword search tools www.google.com/analytics - advanced / free tracking of your website activity. http://www.google.com/alerts - keep track of when text shows up on the web (use “”) www.craigslist.org - free place to buy / sell items and services. eBay.com – online auction Contact the instructor at: Martin Brossman Martin@CoachingSupport.com (919) 847-4757 My coaching web site: www.CoachingSupport.com My podcast: www.Inquireonline.info Noah Boswell www.LookToTheRight com 1-844-826-8620 Other courses offered at the community college: sbcspeakers.com www.SlideShare.net/LookToTheRight Examples: createbusinessgrowth.com – Example of a blog inquireonline.info – Example of a podcast FindingOurFire.com – Example of books and audio from Lulu.com

Website check list from the training of: Noah Boswell & Martin Brossman www.SBCSpeaker.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Easy Web Design & Marketing V4 2010

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Easy Web Design & Marketing V4 2010