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http://www.haexagon.org
by

Juergen Hoebarth

Hong Kong 2015
DIGITAL TRANSMEDIA
STORYTELLING and FUTURE TECH FOR IT
Who am I
Juergen Hoebarth
Austria / Hong Kong
worked for / with / in agencies
Startups / Marketing / Transmedia
Cofounder ...
http://www.haexagon.org
TRANSMEDIA STORYTELLING SHORT INTRO
DIGITAL TRANSMEDIA STORYTELLING / BRANDING (MINIONS)
VR A NEW ...
Telling the “Story” through different “Media Forms”
http://www.haexagon.org
FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING
Telling the “Story” through different “Media Forms”
FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING
COMICBOOKS
TVSERIES
FEATURE...
Transmedia Storytelling



explained via MINIONS movie
http://www.haexagon.org
http://www.haexagon.org
MINIONS MOVIE IS CREATED FROM DESPICABLE ME MOVIE 1 & 2
100% TRANSMEDIA STORYTELLING VIA FEATUREFI...
2015 2010 2013
http://www.haexagon.org
STORYLINE
http://www.haexagon.org
Minions Trailer Minions Trailer Minions Trailer
THIS IS NOT TRANSMEDIA STORYTELLING
SPREADING  THE...
http://www.haexagon.org
Banana Song Minions Texting Minions heroglyphics
THIS IS TRANSMEDIA STORYTELLING
EXTENDING  THE  U...
additional Content for mostly highly engaged Audience
http://www.haexagon.org
MINIONS- BACKGROUND INTERVIEWS
Univers Expansion (more than 750+ Mio downloads, even as of Sept 2015 around (10 MIO downloads a month)
http://www.haexago...
VIRAL VIDEO WITH MORE THAN 250+ MIO Views
http://www.haexagon.org
YOUTUBE VIRAL VIDEO- BANANA SONG
Further 10+ Millions of Views (earned)
http://www.haexagon.org
YOUTUBE FAN VIDEOS- BANANA SONG
http://www.haexagon.org
STYLELIGHT SHOP COOPERATION WITH UNIVERSAL
http://www.haexagon.org
STYLELIGHT SHOP COOPERATION WITH UNIVERSAL
Univers Expansion ( Story Expansion)
http://www.haexagon.org
MINIONS - TITANCOMICS
Univers Expansion ( Story Expansion)
http://www.haexagon.org
DVD LAUNCH - 3 NEW MINIADVENTURES OF THE MINIONS
TRANSMEDIA BRANDING

MORE THAN JUST SIMPLE BRANDING/PROMOTION
http://www.haexagon.org
TRANSMEDIA BRANDING
http://www.haexagon.org
TRANSMEDIA BRANDING
http://www.haexagon.org
TRANSMEDIA BRANDING
http://www.haexagon.org
FURTHER POSSIBILITIES FOR

UNIVERS EXPANSION
http://www.haexagon.org
SOME IDEAS FOR FURTHER POSSIBILITIES
MINIONS FACTORY GAME
A PC or Console Game about the Minions
Factory
MINIONS TV SERIES...
USING LATEST TECHNOLOGIES FOR TRANSMEDIA STORYTELLING
VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING
http://www.haexagon....
VR  FILMING  TECHNOLOGIES  BECOME  AFFORDABLE  
OPEN  A  WHOLE  NEW  MODE  OF    
STORYTELLING  FOR  FILMMAKERS
IS VR THE ...
VR HARDWARE
Oculus Rift
launched original on Kickstarter
got acquired by Facebook
launch Mid 2016
Full VR Set
Microsoft Ho...
GOOGLE CARDBOARD
http://www.haexagon.org
CONTENT TYPE - 360 DEGREE STATICIMAGES
http://www.haexagon.org
CONTENT TYPE - 360 DEGREE VIDEOS
http://www.haexagon.org
Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ?
http://www.haexagon.org
Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ?
http://www.haexagon.org
+ +
= IMMERSIV...
HOW TO MAKE THIS TYPE OF CONTENT
LOW  END HIGH  END
http://www.haexagon.org
CONTENTTYPES - 360 VR CONTENT
VR  STORYTELLING  -­‐  HORROR  MOVIE



“SISTERS”
VR  GAMES  -­‐  ROLLERCOASTER



“FIBRUM”
...
HOW TO MAKE THIS TYPE OF CONTENT
http://www.haexagon.org
CINEMA  4D  
3D  STUDIO  MAX
UNITY  3D
MARRIOTT-VIRTUAL-REALITY-TELEPORTER
http://www.haexagon.org
WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?
http://www.haexagon.org
WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?
HTTP://WWW.HONGKONGUNREST.COM/
  DOCUMENTARY  FILMED  IN  360-­‐DEGREE  VIDEO  THAT  TELLS  THE  STORY  OF  THE  2014  PRO...
THE ULTIMATIVE TOOL FOR A TRANSMEDIA STORYTELLER 

- SOMETHING LIKE THEY USE IN TOTAL RECALL -
http://www.haexagon.org
- THANK YOU -
http://www.haexagon.org
QUESTIONS?
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The Future of Transmedia Storytelling

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Digital Transmedia Storytelling and the Future Tech for it - How to implement new Technologies into your Digital Transmedia Storytelling / Content-marketing Strategy

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The Future of Transmedia Storytelling

  1. 1. http://www.haexagon.org by
 Juergen Hoebarth
 Hong Kong 2015 DIGITAL TRANSMEDIA STORYTELLING and FUTURE TECH FOR IT
  2. 2. Who am I Juergen Hoebarth Austria / Hong Kong worked for / with / in agencies Startups / Marketing / Transmedia Cofounder RealLifeConnect / Haexagon BA hons. / MVA / MPHIL
  3. 3. http://www.haexagon.org TRANSMEDIA STORYTELLING SHORT INTRO DIGITAL TRANSMEDIA STORYTELLING / BRANDING (MINIONS) VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING WHAT I WILL TALK ABOUT TODAY
  4. 4. Telling the “Story” through different “Media Forms” http://www.haexagon.org FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING
  5. 5. Telling the “Story” through different “Media Forms” FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING COMICBOOKS TVSERIES FEATUREFILMS GAMES ANY PIECE OF CONTENT WHO TELLS MORE ABOUT THE UNIVERSE / EXTENDS THE STORY + http://www.haexagon.org
  6. 6. Transmedia Storytelling
 
 explained via MINIONS movie http://www.haexagon.org
  7. 7. http://www.haexagon.org MINIONS MOVIE IS CREATED FROM DESPICABLE ME MOVIE 1 & 2 100% TRANSMEDIA STORYTELLING VIA FEATUREFILM
  8. 8. 2015 2010 2013 http://www.haexagon.org STORYLINE
  9. 9. http://www.haexagon.org Minions Trailer Minions Trailer Minions Trailer THIS IS NOT TRANSMEDIA STORYTELLING SPREADING  THE  SAME  MESSAGE  /  CONTENT  VIA  DIFFERENT  CHANNELS
  10. 10. http://www.haexagon.org Banana Song Minions Texting Minions heroglyphics THIS IS TRANSMEDIA STORYTELLING EXTENDING  THE  UNIVERSE  WITH  DIFFERENT  CONTENT  THROUGHOUT  DIFFERENT  MEDIA  OUTLETS
 CONTENT  EXTENDS  THE  NARRATIVE    
  11. 11. additional Content for mostly highly engaged Audience http://www.haexagon.org MINIONS- BACKGROUND INTERVIEWS
  12. 12. Univers Expansion (more than 750+ Mio downloads, even as of Sept 2015 around (10 MIO downloads a month) http://www.haexagon.org GAME - MINION RUSH
  13. 13. VIRAL VIDEO WITH MORE THAN 250+ MIO Views http://www.haexagon.org YOUTUBE VIRAL VIDEO- BANANA SONG
  14. 14. Further 10+ Millions of Views (earned) http://www.haexagon.org YOUTUBE FAN VIDEOS- BANANA SONG
  15. 15. http://www.haexagon.org STYLELIGHT SHOP COOPERATION WITH UNIVERSAL
  16. 16. http://www.haexagon.org STYLELIGHT SHOP COOPERATION WITH UNIVERSAL
  17. 17. Univers Expansion ( Story Expansion) http://www.haexagon.org MINIONS - TITANCOMICS
  18. 18. Univers Expansion ( Story Expansion) http://www.haexagon.org DVD LAUNCH - 3 NEW MINIADVENTURES OF THE MINIONS
  19. 19. TRANSMEDIA BRANDING
 MORE THAN JUST SIMPLE BRANDING/PROMOTION http://www.haexagon.org
  20. 20. TRANSMEDIA BRANDING http://www.haexagon.org
  21. 21. TRANSMEDIA BRANDING http://www.haexagon.org
  22. 22. TRANSMEDIA BRANDING http://www.haexagon.org
  23. 23. FURTHER POSSIBILITIES FOR
 UNIVERS EXPANSION http://www.haexagon.org
  24. 24. SOME IDEAS FOR FURTHER POSSIBILITIES MINIONS FACTORY GAME A PC or Console Game about the Minions Factory MINIONS TV SERIES / CARTOON Very popular and was made for example for Penguins of Madagascar Scarlet Overkill Make an own Movie / Book / Short movie about Scarlet Overkill or other Villain’s shown in the movie such as El Macho http://www.haexagon.org
  25. 25. USING LATEST TECHNOLOGIES FOR TRANSMEDIA STORYTELLING VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING http://www.haexagon.org
  26. 26. VR  FILMING  TECHNOLOGIES  BECOME  AFFORDABLE   OPEN  A  WHOLE  NEW  MODE  OF     STORYTELLING  FOR  FILMMAKERS IS VR THE NEXT BIG TREND FOR TRANSMEDIA STORYTELLERS ? ALLOWS  USERS  TO  IMMERSE  INTO  THE
  STORY  ITSELF  AND  BE  PART  OF  IT http://www.haexagon.org
  27. 27. VR HARDWARE Oculus Rift launched original on Kickstarter got acquired by Facebook launch Mid 2016 Full VR Set Microsoft Hololens launch 2015/2016 Full VR Set Google Cardboard introduced at Google I/O in 2014 low-cost system ( 5 to 10 USD) http://www.haexagon.org
  28. 28. GOOGLE CARDBOARD http://www.haexagon.org
  29. 29. CONTENT TYPE - 360 DEGREE STATICIMAGES http://www.haexagon.org
  30. 30. CONTENT TYPE - 360 DEGREE VIDEOS http://www.haexagon.org
  31. 31. Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ? http://www.haexagon.org
  32. 32. Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ? http://www.haexagon.org + + = IMMERSIVE VR EXPERIENCE
  33. 33. HOW TO MAKE THIS TYPE OF CONTENT LOW  END HIGH  END http://www.haexagon.org
  34. 34. CONTENTTYPES - 360 VR CONTENT VR  STORYTELLING  -­‐  HORROR  MOVIE
 
 “SISTERS” VR  GAMES  -­‐  ROLLERCOASTER
 
 “FIBRUM” http://www.haexagon.org
  35. 35. HOW TO MAKE THIS TYPE OF CONTENT http://www.haexagon.org CINEMA  4D   3D  STUDIO  MAX UNITY  3D
  36. 36. MARRIOTT-VIRTUAL-REALITY-TELEPORTER http://www.haexagon.org WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?
  37. 37. http://www.haexagon.org WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?
  38. 38. HTTP://WWW.HONGKONGUNREST.COM/  DOCUMENTARY  FILMED  IN  360-­‐DEGREE  VIDEO  THAT  TELLS  THE  STORY  OF  THE  2014  PRO-­‐DEMOCRACY  PROTESTS  IN  HONG  KONG WHO USES THIS NEW FORM OF STORYTELLING ALREADY ? http://www.haexagon.org
  39. 39. THE ULTIMATIVE TOOL FOR A TRANSMEDIA STORYTELLER 
 - SOMETHING LIKE THEY USE IN TOTAL RECALL - http://www.haexagon.org
  40. 40. - THANK YOU - http://www.haexagon.org QUESTIONS?

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