The Marketing Revolution

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Arthur Lok Jack Graduate School of Business, The University of the West Indies

Business Technology

Distinguished Alumni Series

The New Marketing Revolution

H. J. Bengochea

Collaboration to Create Value
Traditional Value New Value Creation

Segmentation Communities

Research Collaboration

Product Centered Customer Centered

Producer/Seller Values Creating Shared Values

Educate the Market Mutual Learning

Needs Focused Lifestyle

Narrow Product Values Mind, Body, Spirit Values

Contact Me

CoachBengo

coachbengo@gmail.com

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