3. You Could Sell Creme Brulee
• twitter.com/cremebrulee
• 2,726 followers of
Creme Brulee on Twitter
• sample tweet: “Creme
brûlée cart on 22nd and
Guerrero. Are you
coming?”
4. Advertising
PR
Marketing
matter much less than
word of mouth
10. Start by sharing.
• Don’t ask for any help before sharing
• You don’t even have to blog, just tweet!
• Share also what you would share around a
dinner with friends or you’re boring.
33. What I learnt
• get closer to your real fans: launched team
seesmic (email list, Ning site coming soon)
• ship as soon as you possibly can
• get your “public roadmap” executed as fast
as possible
• be transparent and honest with issues
• never criticize your competition
35. “Making users happy is a
suckers game. Imagine if
Steve Jobs let other people
add features to the iPhone.
It takes a dictator to change
the course of an industry.”
Michael Arrington
36. “A Porsche would be a Volvo
if they let their users decide
on features”
Robert Scoble
37. Truth is in between
listening and being a
dictator.