A marketing tune up-oct10-revised

A Marketing Tune-Up,[object Object],Matt Davidson,[object Object],LOGO Dynamics,[object Object],matt@logomd.com,[object Object],(804) 241-1152,[object Object],www.growyourbusinesswithcc.com,[object Object],Results of A Failure to ,[object Object],Keep a Car in Tune,[object Object],Is It Time To Tune-up Your Business?,[object Object]

Who is Matt Davidson?,[object Object],Small Business Owner, 20 years,[object Object],Involved in Sales for over 27 years as salesperson and sales trainer,[object Object],Known the highs and lows of retail sales,[object Object],Key Thought: Hope That Things Will Change is Not An Acceptable Strategy,[object Object]

Where Have the Experts Gone? ,[object Object],Timeshave changed,[object Object],What the Previous Generation Heard?,[object Object],“You can have everything you want if you work hard enough”—Ben Franklin, “Poor Richard’s Almanac” and others,[object Object], “How to Win Friends and Influence People?”—Dale Carnegie,[object Object], “Keep A Positive Attitude—Your Key to Success” –Dr. Norman Vincent Peale,[object Object],People Want to Buy Their Way. There are Four Basic Personality Types-Drivers, Expressives, Analyticals, and Amiables—IBM Sales Training, 1950-60’s, hear it often today from various sources,[object Object], “Get Rid of ‘Stinkin Thinkin’” –Zig Ziglar,[object Object],What do we hear today?,[object Object]

IN 2011,[object Object],You have to be on the Internet to sell today—Web Site, FaceBook, LinkedIn, YouTube, etc. ,[object Object],You have to be “positioned” well—(whatever that means).,[object Object], You need to spend a lot of money and hire experts to be effective.,[object Object], You need to “Wow” people with technology—cute gimmicks that bring them back to your web site.,[object Object], You need to spend a lot of time doing “technie” stuff.,[object Object]

Bottom Line,[object Object],There are no experts,[object Object],The marketplace has changed, is changing and will change to the point that no one can be any more than a resource and talk about what has worked for them.,[object Object],Your task: See if anything I have to say makes sense to you. ,[object Object]

What is Business?,[object Object],Traditional Definition-Goods and Services that Change Hands for Money,[object Object], Description of the Economy, 1950-2000:,[object Object], * Increasing supply of money,[object Object], * Increasing ability to obtain credit,[object Object], * Goods and services in limited,,[object Object], sometimes short supply,[object Object], * As the time passed, increased ability to communicate,[object Object], * Limited Government regulation ,[object Object]

The Economy: 2000-2011,[object Object],Fear of Economic Catastrophe ,[object Object],Money is available but people in general make decisions based on fear not opportunity,[object Object],Goods in great supply and distribution capability at all time high,[object Object],Communication has greater range than anytime in recorded history,[object Object],Key Thought—Ours is a Value Oriented Economy and people will purchase if they see value in what we have to offer. They are motivated to buy more by another person’s recommendation than traditional media advertising.,[object Object],What is the New Definition of Business?,[object Object]

Business is ,[object Object],The planned creation of “WOW!”,[object Object], moments with every,[object Object],Suspect,[object Object],Prospect,[object Object],Customer,[object Object],Client,[object Object],Advocate,[object Object],In order to secure the client’s loyalty and guarantee the continuation of a business relationship.,[object Object]

Case Study: Shady Grove Preschool,[object Object],The magnet art I could have supplied was this?,[object Object]

What I did supply was this,[object Object],Where do you think the client will be buying magnets in the future?,[object Object]

Marketing 101: A.I.D.A.,[object Object],Awareness,[object Object],Interest,[object Object],Desire,[object Object],Action,[object Object],Main Focus in the Past:,[object Object],Getting New Customers,[object Object],Awareness,[object Object],Interest,[object Object],Desire,[object Object],Action,[object Object]

New Tools Have Changed the Game,[object Object],KEEP,[object Object],Clients,[object Object],FIND,[object Object],MORE,[object Object],Convert to Advocates,[object Object],Keep,[object Object],Retention is the New Acquisition,[object Object]

Intrusion vs. Permission Marketing,[object Object],[object Object]

Social Events including Charity,[object Object]

What Your Brand Is,[object Object],More About What People Say About You and Your Company than What You Say About It,[object Object],It Starts With What You Do,[object Object],May Have More to Do with the Way You Do Business,[object Object],Where to Start:,[object Object],What makes you distinctive?,[object Object],What concerns are on the minds of people who are your clients or potential clients?,[object Object],What is Your Purpose? State it in a Tweet (140 characters),[object Object]

The Media Has Changed—Have You?,[object Object],Paid MediaOwned Media Earned Media,[object Object],Pay to Get A Channel Controlled The Customer,[object Object],Attention By the Brand Becomes the Media,[object Object],TV Commercial Website Like on Facebook,[object Object],Newspaper Ad Blog ReTweet,[object Object],Sponsorship Email List Forward,[object Object],GroupOn Social Networking Yelp,[object Object],Display Ads Twitter LinkedIn,[object Object]

A marketing tune up-oct10-revised

A marketing tune up-oct10-revised

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A marketing tune up-oct10-revised