Presentation given for the UPA World Usability Day "Design for the Sustainable World"

1. locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

2. locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

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locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

4. locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

5. 1.
2.
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5.
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

6. Company Product
Understand your company Think about your product
and how it relates to sustain life cycle and the service
ability It provides
Scope Customer
What should the scope of my How do people interface and
project be? affect your product life cycle?
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

7. company Product
It is important to understand how your Only by looking at the life cycle of your
company thinks about sustainability before product or service can you truly
starting a 'green' or sustainable design understand and evaluate its environmental
programme. If there is no structure within impact.
the company it may make more sense to
undertake this as your first step. Understanding the life cycle can yield
important information. It can provide
There is less complexity in reviewing your insight into both problems and
company and operation as it is directly opportunities which can improve design
under your control. This information is briefing and product development.
important to communicate to a designer,
as they should understand the context of
sustainability within your enterprise.
Scope customer
Improving the environmental factors Consumers have a profound impact on
related to a product require change. your product. From purchasing choices to
how they use the product over its lifespan
(and what they do at the end of life).
Each new idea will have a different
profile from eco-efficiency to Sustainability is becoming a mandatory
eco-effectiveness. factor in some consumer markets, whilst
in others it is just a minor consideration.
The scope may range from just Understanding the market trends and
benchmarking the product to a consumer behavior can improve the
product system level of innovation environmental effectiveness of the
that requires greater change. product and improve product design.
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

8. company Products Consumer Scope
Policy: Hav
e
an Environm you got
ental
Policy or a A
stated e nta tion ctions: How
position on Imple m sustainabilit is
a tion y
sustainabi
lity that is & Inte gr u incorporated
into your
publicly av e yo
ailable to How hav companies
actions,
internal an bedded does the ac
d external em tion match
stakeholde ental
rs? envir onm ns in your the rhetoric
?
tio
c onsidera cesses?
com panies pro
Culture Co
to H mmun
s
How doe
ility relate ow d icatio
s ustainab comm o you n
tions
the organisa
are susta unicate
values? in
cons ability to
ilities
responsib umer
s.
your
defined?
ble
aina
Sust n & Supply Chain:
hai
ha in
g
Desi ation al
Are you aware of your
re of y
e
nov environmenftect
In o
suppliers
d af s environmentalall
How ocial trend ontext, do
and s ss c
e
performance? Do you
e? o y
?
busin he
your aximise t nerate track the source of
urce of
r ce
e
you m unity to g your raw materials?
ter als
eria s
rt
oppo
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

9. company Products Consumer Scope
Policy: Hav
e
an Environm you got
ental
Policy or a A
stated e nta tion ctions: How
position on Imple m sustainabilit is
a tion y
sustainabi
lity that is & Inte gr u incorporated
into your
publicly av e yo
ailable to How hav companies
actions,
internal an edded does the ac
d external emb tion match
stakeholde ental
rs? envir onm ns in your the rhetoric
?
o
considerati cesses?
comp anies pro
Culture Co
to H mmun
s
How doe
ility relate ow d icatio
s ustainab comm o you n
tions
the organisa
are susta unicate
values? in
cons ability to
ilities
responsib umer
s.
your
defined?
ble
aina
Sust n & Supply Chain:
Cha in
ha
g
Desi ation al
Are you aware of y
ae
are of your
nov environmenftect
In o
suppliers
d af s environmental
t l
tal
How ocial trend ontext, do
and s ss c
e
performance? Do y
e? Do you
busin he
your aximise t nerate track the source of
o r ce
ource of
e
you m unity to g your raw materials?
a eria
ater als
rt
oppo
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

10. company Products Consumer Scope
Supply Chain
document the
supply chain of your
product from Problems &
manufacture Opportunities
through to end
thr document the
consumer.
con
o problems and
n opportunities related
unctio
Core Fe the ser vices Produc
to your product life
od t
oduct i e
du
ib cycle.
Descr duct deliver t Life
ro he
your p k about all t Cycle
an d thin n tribute Docum
that co en
cycle o t the life
things ver its life. f your
o
to this produc
t/s
include er vice
n
in
and life puts, outputs
p t
cycle s
tages.
Com
Wh plia
exis t stan nce
a
l d
enta mar ting in ards
onm s k l
to a ets ca eading
E nvir dicator
Key uct In y the s n
env sist im you u
if
Prod I) ident nt of y
iron
m pro
v
se
al our ental ing th
( KEP importa nment pro imp e
m ost t enviro tors, duc
t. act
uc ica ts
prod s or ind e targe
e h
issu efine t
d
and ures
s
mea Benchmarking
Research existing
product/as life cycle
Competitors and an a lyse the
Assess your products environmental impact
s
environmental to create a
performance against benchmark.
leading products and
brands
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

11. company Products Consumer Scope
Supply Chain
document the
supply chain of your
product from Problems &
manufacture Opportunities
through to end
thr document the
consumer.
con
o problems and
n opportunities related
unctio
Core Fe the ser vices Produc
od t
oduct i e
du
to your product life
ib cycle.
Descr duct deliver t Life
ro he
your p k about all t Cycle
an d thin n tribute Docum
that co en
cycle o t the life
things ver its life. f your
o
to this produc
t/s
include er vice
n
in
and life puts, outputs
p t
cycle s
tages.
Com
Wh plia
exis t stan nce
a
l d
enta mar ting in ards
onm s k l
to a ets ca eading
E nvir dicator
Key uct In y the s n
env sist im you u
if
Prod I) ident nt of y
iron
m pro
v
se
al our ental ing th
( KEP importa nment pro imp e
m ost t enviro tors, duc
t. act
uc ica ts
prod s or ind e targe
e h
issu efine t
d
and ures
s
mea Benchmarking
Research existing
product/s life cycle
Competitors and analyse the
Assess your products environmental impact
s
environmental to create a
performance against benchmark.
leading products and
brands
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

12. company Products Consumer Scope
ion
Communicat Intera
How do you c
communicate
r
your Market Position Defin tion
e the
co mpanies What environmental custo
m
sustainability issues are important users ers and
o
ns to to your market and a
issues/solutio
?
ers? consumers? produ gainst your
your consum ct life
Defin c e
e their ycle.
role.
e
Supp
l
Whe y chain
re
produ do your
c
from ts come
? and
you c how
o ca
this t mmunica n
o you te
cons r
umer
s?
Forecast
Look at the medium
Key customer
term trends (2-3) in
groups your market and
From your changes in your
interactions consumers.
define who the
most important
customers are.
ae
are
r
ou rs
o y ome nd
D t
s ta
cu ders gt
he
un you icatin r
n u yo ur
Are mu f yo way
c om act O in a
p s
im duct rs
ro ome
p t
s
cu
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

13. company Products Consumer Scope
ion
Communicat Intera
How do you c
communicate
r
your Market Position Defin tion
e the
co mpanies What environmental custo
m
sustainability issues are important users ers and
o
ns to to your market and a
issues/solutio
?
ers? consumers? produ gainst your
your consum ct life
Defin c e
e their ycle.
role.
e
Supp
l
Whe y chain
re
produ do your
c
from ts come
? and
you c how
o ca
this t mmunica n
o you te
cons r
umer
s?
Forecast
Look at the medium
Key customer
term trends (2-3) in
groups your market and
From your changes in your
interactions consumers.
define who the
most important
customers are.
ae
are
r
ou rs
o y ome nd
D t
s ta
cu ders gt
he
un you icatin r
n u yo ur
Are mu f yo way
c om act O in a
p s
im duct ers
pro sum
n
co
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

14. Compan Products Consumer Scope
duct
g Pro
Com
pl E xistin ment
Using iance ve
such
legisla Impro changes
tion g
as
and R WEE, Ro Makin roduct
E HS to th ep
impro ACH to ials to
eco-e
ve mater
ffi ve
achie ciency an
ve co d
impro ciencye
mplia eco -effi
nce
Benchmarking
Documenting and
understanding your
existing product
performance
through research.
tem
ct Sys
Produ ion
at
Innov new
Crea ting a ice
v
uct ct ser
Prod produ or life
New pment system ncept that
lo
Deve ping new co
cycle ffective.
De velo co-e
cts to t is e
produ persisten
re solve ental
nm
enviro s
em
probl
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

15. company Products Consumer Scope
duct
g Pro
Com
pl E xistin ment
Using iance ve
such
legisla Impro changes
tion g
as
and R WEE, Ro Makin roduct
E HS to th ep
impro ACH to ials to
eco-e
ve mater
ffi ve
achie ciency an
ve co d
impro ciency
mplia eco- effi
nce
Benchmarking
Documenting and
understanding your
existing product
performance
through research.
tem
ct Sys
Produ ion
at
Innov new
Crea ting a ice
v
uct ct ser
Prod produ or life
New pment system ncept that
lo
Deve ping new co
cycle ffective.
De velo co-e
cts to t is e
produ persisten
re solve ental
nm
enviro s
em
probl
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

16. company Products Consumer Scope
locus
UPA - World Usability Day
research
Title: Designing for a Sustainable World
Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

17. company Products Consumers Scope
Acknowledgements
This project was supported by MFE through the Sustainable Design Group of New Zealand, convened by the
Sustainable Business Network. It was designed to provide designers and their clients a guide to undertaking
sustainable design projects.
www.locusresearch.com
http://issuu.com/locusresearch/docs/sustainable-design
locus
UPA - World Usability Day
Title: Designing for a Sustainable World
research Author: Timothy Allan
Keywords: Life Cycle Thinking, Sustainable Design, Locus Research