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Helping people lead healthier,
happier lives.
Siobhan Bulfin • siobhan@socialcode.io
Siobhan Bulfin • siobhan@socialcode.io
“At best, technology supports and improves
human life; at its worst, it alienates, isolates,
distorts and destroys”
John Naisbitt
Siobhan Bulfin • siobhan@socialcode.io
Your coach,
care team
and support
crew in your
pocket.
Siobhan Bulfin • siobhan@socialcode.io
THE PROBLEM
Half the population of the
western world suffers from a
chronic disease.
Chronic disease accounts
for 3 out of every 4 dollars
spent on healthcare
Doctors see patients, on
average, once a year for
20 minutes.
Patients have a poor
understanding of their
disease and low motivation.
65% aren’t taking their
medication.
Siobhan Bulfin • siobhan@socialcode.io
Social isolation leads to
POOR HEALTH OUTCOMES
Siobhan Bulfin • siobhan@socialcode.io
PATIENT
is the new blockbuster drug
ENGAGEMENT
– Leonard Kish
Siobhan Bulfin • siobhan@socialcode.io
WHO PAYS?
Pharmaceutical
companies
Health insurersHospitals &
Healthcare
Providers
Patient engagement
Federal grants &
reimbursements
Reduce tests &
hospital admissions 	
  
Medication adherence
& FDA approval 	
  
Siobhan Bulfin • siobhan@socialcode.io
UNMET NEED
Extend clinician’s reach via
remote monitoring & care-plan
compliance.
Motivate patients,
change behavior, tracking tools &
data analysis
Empower & inform patients via
peer, family & care team support
Increase med adherence & patients’
understanding of their disease
Siobhan Bulfin • siobhan@socialcode.io
PATIENT/PROVIDER PORTAL
Siobhan Bulfin • siobhan@socialcode.io
HOW IT WORKS
Individuals
Individuals set their
mission and milestones
Experts
Experts provide advice
and counselling
Friends
Friends provide support
and encouragement
Siobhan Bulfin • siobhan@socialcode.io
CASE STUDY
MyViva
Nurse/patient video
meetings on site
Medication
adherence 100%
Daily engagement
by 25% members
Cost savings on
nurse/home visits
Siobhan Bulfin • siobhan@socialcode.io
The two most powerful words for anyone
who’s struggling: me too.
Siobhan Bulfin • siobhan@socialcode.io
Siobhan Bulfin • siobhan@socialcode.io
Siobhan Bulfin • siobhan@socialcode.io
Siobhan Bulfin • siobhan@socialcode.io
EMAIL: siobhan@socialcode.io
LOCATION: Wellington, New Zealand & San Francisco, CA, USA
TEL (NZ): 021 510 669 TEL (US): 650 491 6647
WEB: www.socialcode.io
THANK YOU! J

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Siobhan Bulfin at the 2014 Innovation Forum

  • 1. Helping people lead healthier, happier lives.
  • 2. Siobhan Bulfin • siobhan@socialcode.io
  • 3. Siobhan Bulfin • siobhan@socialcode.io “At best, technology supports and improves human life; at its worst, it alienates, isolates, distorts and destroys” John Naisbitt
  • 4. Siobhan Bulfin • siobhan@socialcode.io Your coach, care team and support crew in your pocket.
  • 5. Siobhan Bulfin • siobhan@socialcode.io THE PROBLEM Half the population of the western world suffers from a chronic disease. Chronic disease accounts for 3 out of every 4 dollars spent on healthcare Doctors see patients, on average, once a year for 20 minutes. Patients have a poor understanding of their disease and low motivation. 65% aren’t taking their medication.
  • 6. Siobhan Bulfin • siobhan@socialcode.io Social isolation leads to POOR HEALTH OUTCOMES
  • 7. Siobhan Bulfin • siobhan@socialcode.io PATIENT is the new blockbuster drug ENGAGEMENT – Leonard Kish
  • 8. Siobhan Bulfin • siobhan@socialcode.io WHO PAYS? Pharmaceutical companies Health insurersHospitals & Healthcare Providers Patient engagement Federal grants & reimbursements Reduce tests & hospital admissions   Medication adherence & FDA approval  
  • 9. Siobhan Bulfin • siobhan@socialcode.io UNMET NEED Extend clinician’s reach via remote monitoring & care-plan compliance. Motivate patients, change behavior, tracking tools & data analysis Empower & inform patients via peer, family & care team support Increase med adherence & patients’ understanding of their disease
  • 10. Siobhan Bulfin • siobhan@socialcode.io PATIENT/PROVIDER PORTAL
  • 11. Siobhan Bulfin • siobhan@socialcode.io HOW IT WORKS Individuals Individuals set their mission and milestones Experts Experts provide advice and counselling Friends Friends provide support and encouragement
  • 12. Siobhan Bulfin • siobhan@socialcode.io CASE STUDY MyViva Nurse/patient video meetings on site Medication adherence 100% Daily engagement by 25% members Cost savings on nurse/home visits
  • 13. Siobhan Bulfin • siobhan@socialcode.io The two most powerful words for anyone who’s struggling: me too.
  • 14. Siobhan Bulfin • siobhan@socialcode.io
  • 15. Siobhan Bulfin • siobhan@socialcode.io
  • 16. Siobhan Bulfin • siobhan@socialcode.io
  • 17. Siobhan Bulfin • siobhan@socialcode.io EMAIL: siobhan@socialcode.io LOCATION: Wellington, New Zealand & San Francisco, CA, USA TEL (NZ): 021 510 669 TEL (US): 650 491 6647 WEB: www.socialcode.io THANK YOU! J