2. LBS
Location
Determinate
Technology
LBS
Location Based Service
Location Location
Enabling based
Platform Applications
3. LBS
Manual
Location
Determinate o User input
Technology
o Bar code scanning
Automatic
o GPS
o A-GPS
LBS o Cell tower
Location Based Service
o WiFi
o IP based
Location Location
Enabling based o RFID
Platform Applications
Companies
o GPS chips
o Skyhook
4. LBS
Location
Determinate
Technology
• Google Map
• Bing Map
• Indoor maps
• Google Place API
• SimpleGeo.com
LBS
Location Based Service
• Yahoo! Fire eagle
• …
Location Location
Enabling based
Platform Applications
5. LBS
Location
Determinate
Technology
Foursquare
Gowalla
Whrrl
Urbanspoon
UrbanQ
LBS Yelp
Location Based Service
Where.com
Starbucks!
Location Location
Enabling based Google Latitude
Platform Applications
Google Places
…
21. What we do
LOCQL is a location based question and answer
service that help people find answers on places.
“I just moved to Seattle area for Microsoft, which neighborhood shall I
live and which school should my kids go? ”
“ I have a free weekend in Paris during my business trip, what are the top
places I should visit in just 2 days? ”
“I am visiting Shanghai next week and would wish talk to some local
Internet entrepreneurs, who should I talk to ?”
23. Market
53% of mobile searches on Bing have a local intent. [1]
20% of all searches on Google are related to location
[2]
Over 40% questions on vark.com (now a part of
Google) related to location[3]
Over 45% question on Yahoo! Answer’s specific
categories are related to locations
1 Billion answers has been collected in Yahoo!
Answers since 2005. [4]
24. Competition
Old school question and answer sites Our unique solutions
Yahoo! Answers
Answers.com All questions and answers are
geo-tagged and geo-searchable
Ask.com
Automatically filtering questions
New social question and answer sites and answers for users based on
Quora.com the relevance to the places
Vark.com (now a part of Google)
Facebook questions Leverage Social Networks and
LBS to help indentifying:
None of our competitors build
solution and algorithm to focus on Who are the best persons to
the geo-location based search ask?
Which answer shall I trust?
25. Roadmap
Growing strategy
Focus on the user experience and the
differentiations
Machine
Data driven decision making:
learning analytics/experiments on almost
Mobile Apps algorithm kick
in (2011
everything
(2011 Summer)
Winter)
- Grow user base
Public beta (2011
and data set - Improve the
relevance and
Introduce machine learning engine to
Spring) response of improve the relevancy once our data
- Social features search set is big enough.
kick in
- Grow user base
Private beta
(2010 Winter)
and data set Growing from key areas one by one
- Limited users (quick by not rush)
for improving
UX
Lower operation cost by design
excellence