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Competing for Fun and Funds:
The 1st Annual
Who We Are
WFU is an academic collegiate university
Private, co-ed liberal arts institution
Located in Winston-Salem, NC (since 1956)
It is mid-size, 4476 undergraduates, Total
enrollment: 6862
Traditional setting, the undergrads live on
campus and rely on the library
Mission
Wake the Library



In 2004, the library director proposed that we stay
open all night during exams
Staff decided it would be nice to feed the students at
midnight

Sought funds from other university departments to
purchase the food for 250 to 300 students per night.
Susan Smith and Erik Mitchell
WTL 5K Mission




Fund raising and Community Building
We had a 5K (runner and walker friendly) preceded by a 1 mile fun run
To raise money for the “Wake the Library” event every year, and get the community
involved with the library and the campus.
Partnerships, Relationships, Sponsorships
Mechanics
 Marketing
 Hire a timing company
 Security for race day
 Photographer
 Food for race day
 Website registration
 Prizes for the winners
 Medical attendants in case of injury
 Expo on race day
 Music and a PA for race day
Marketing
Preparation is Key




•Map out the 5 K course
•Prepare it
•Mark it so no one gets
lost
Budget/Costs


Campus police    T-shirts
Brochures        Signage
Timing Company   Finish Line Balloons
Food
Crowdsourcing A Race




          Found partners on campus
          Fleet Feet (a runners store)
          Campus Recreation
          The timing company
          Participated in other campus events
          to raise interest and awareness
Volunteers!



Library
Student
Assistants    And Staff!
Race Day with
the Deacon
An All Ages Event!
What’s the
Bottom Line   Raised :
              $2750 in donations from on campus
              $3900 in donations from off campus
              $2960 in entry fees
Lessons Learned
 Approach corporate donors early
 Outsource, get help
 Find an expert
 Divide the labor




                                      You may
                                      make more
                                      money if you
                                      get more
Involve the                           donors,
students:                             lower the
Greek                                 entry fee
organizations
Student
Government
Second annual WTL5K is scheduled for
  Homecoming Weekend, 2009!




Beyond the Finish Line
Contact Info:

Susan Smith:
smithss@wfu.edu
Erik Mitchell:
mitcheet@wfu.edu
Mary Beth Lock:
lockmb@wfu.edu

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Competing For Fun And Funds

  • 1. Competing for Fun and Funds: The 1st Annual
  • 2. Who We Are WFU is an academic collegiate university Private, co-ed liberal arts institution Located in Winston-Salem, NC (since 1956) It is mid-size, 4476 undergraduates, Total enrollment: 6862 Traditional setting, the undergrads live on campus and rely on the library
  • 4. Wake the Library In 2004, the library director proposed that we stay open all night during exams Staff decided it would be nice to feed the students at midnight Sought funds from other university departments to purchase the food for 250 to 300 students per night.
  • 5. Susan Smith and Erik Mitchell
  • 6. WTL 5K Mission Fund raising and Community Building We had a 5K (runner and walker friendly) preceded by a 1 mile fun run To raise money for the “Wake the Library” event every year, and get the community involved with the library and the campus.
  • 8. Mechanics Marketing Hire a timing company Security for race day Photographer Food for race day Website registration Prizes for the winners Medical attendants in case of injury Expo on race day Music and a PA for race day
  • 10. Preparation is Key •Map out the 5 K course •Prepare it •Mark it so no one gets lost
  • 11. Budget/Costs Campus police T-shirts Brochures Signage Timing Company Finish Line Balloons Food
  • 12. Crowdsourcing A Race Found partners on campus Fleet Feet (a runners store) Campus Recreation The timing company Participated in other campus events to raise interest and awareness
  • 15. An All Ages Event!
  • 16. What’s the Bottom Line Raised : $2750 in donations from on campus $3900 in donations from off campus $2960 in entry fees
  • 17. Lessons Learned Approach corporate donors early Outsource, get help Find an expert Divide the labor You may make more money if you get more Involve the donors, students: lower the Greek entry fee organizations Student Government
  • 18. Second annual WTL5K is scheduled for Homecoming Weekend, 2009! Beyond the Finish Line
  • 19. Contact Info: Susan Smith: smithss@wfu.edu Erik Mitchell: mitcheet@wfu.edu Mary Beth Lock: lockmb@wfu.edu