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Do's and Don'ts on Your Campaign Website Henri Makembe, localpolitechs.com Isaac Salazar, mddems.org Maureen Higgins, mddems.org
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why your website matters ,[object Object],[object Object],[object Object]
Do's  
1. Design for lowest Common denominator ,[object Object],[object Object],[object Object]
2. Focus on Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Have Prominent Action Buttons ,[object Object],[object Object],[object Object]
4. Prominent E-mail Capture ,[object Object],[object Object],[object Object]
5. Use Cascading Style Sheets (CSS)     ,[object Object],[object Object],[object Object],[object Object]
Don'ts  
  1. Flash or Flash Intros ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Long paragraphs/welcome letters ,[object Object],[object Object],[object Object],[object Object]
3. Music / Sounds ,[object Object],[object Object],[object Object],[object Object],[object Object]
  4. Gimmicks or Overdo widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Leave it to your kid/nephew ,[object Object],[object Object],[object Object],[object Object]
Sample Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Good
Kevin Yoder for Congress
Sean Duffy for Congress
Hickenlooper for Colorado
The Bad & The Ugly
Paul Hamman for u.s. congress
Bill Conner for U.S. Congress
George Hutchins for U.S. Congress
RESOURCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A

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Do's and Don'ts of Effective Campaign Websites

Editor's Notes

  1. @henri: in the second bullet....is this online? on websites? 
  2. why can't we chat on a google presenation doc?
  3. Bill Conner for US Congress -  Mr. Connner’s website looks like it was built in 1998. There is not much else to say here.  Luckily for Mr. Conner, his opponents do not fair much better. George Hutchins for US Congress 2010 -  Mr. Hutchins is by far the worse offender of the group. He uses multicolor fonts and is not shy about highlighting text throughout the site. The site is also full of badly photoshoped images created to imply endorsement or support from various Republican Leader (dead or alive). Jerry Ortiz y Pino for Lieutenant Governor of New Mexico – Multi-color navigation items and scrolling text.  Enough said. Patricia Bird for US Congress – Ms. Bird decided on a basic hosting package provided by Comcast to its users. She managed to  add a calendar widget (not linked to anything), a weather widget (Currently it is 47 degrees in Mount Prospect, IL) , and an event widgets (also not linked to anything). While her blog does not  contain any entries except for the default demo entry, the event section seems to have been updated a couple of times. Paul Hamann for US Congress – Like Ms. Bird, Mr. Hamann did not bother with a domain name or hosting. He relies on an out-of-the box blogspot site with one of the default templates. The site has no way for supporters to get involved. In fairness to him, his website is the first result when searching for his campaign on Google. Peter Thottam for CA Assembly – Flash, flash, and more flash. Sounds when the page first loads and when the user hovers on any of the navigation items. The background fades from blue to red and multiple links lead the user to to nowhere. According to the footer at the bottom of his site, Mr. Thottam designed and maintains his website, which explains a lot.