1. Graham Cadle
Director of customer services and
communications
London Borough of Croydon

2. The Croydon context
 40% BME background - forecast to rise to 50%(+)
by 2026
 100 languages and 3 main religions
 30% Community Perspectives, 22% Secure
Suburbia (MOSAIC)
 43,000 of school age – London’s largest
 With 70 births per 1,000 women, fertility rates in
Croydon are above average
 Births have risen to more than 5,000 per year and
are likely to continue to rise
 1,000+ looked after children – 2/3rds are asylum
seekers
 45% of births are to mothers not born in the UK

3. The Initial Total Place Pilot
Improving children’s health and wellbeing:
conception to 7 year old
Building on a strong LSP

4. Understanding the underlying issues

7. Feeding into our total place propositions
 Toolkit for use in each proposition development
– 13 principles
 Training workshops and support
 Intro to ethnography and co-design
 Interview skills
 creating a user engagement plan
 Integrating research with service design
 Building service and corporate skills for further
projects
 Feeding appropriate links into other services
(older people, street services)

8. Phase 2 – taking our web proposition forward

12. Critical that staff were involved too

13. Co-design

14. 4 strands of co-design