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M&MS Ad Campaign Analysis PDF

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M&MS Ad Campaign Analysis PDF

  1. 1. Ad Campaign Analysis “Holidays are Better with M” By: Lorena María Zablah Meléndez
  2. 2. GENERAL INFORMATION • Type of product: –Chocolate • Brand: –M&M • Campaign: –Holidays are better with M
  3. 3. CREATIVE BRIEFING TARGET AUDIENCE: • All age people DESIRED POSITIONING • Global. Any time, anywhere KEY PROMISE OR BENEFIT • Everything is better with M&Ms COMMUNICATION TONE • Emotional
  4. 4. MESSAGE ANALYSIS • Everything you do is better with M&MsWhat • Using funny videosHow • All-ageTo whom • On a ChristmasWhen • A houseWhere
  5. 5. CONCEPT AND SLOGAN What is the concept chosen to differenciate the product or service? M&M’s are the best chocolates to share on holidays What is the slogan? Holidays are better with M&Ms
  6. 6. WEB PLATFORM The campaign games attract more visitors and clients.
  7. 7. WEB PLATFORM (CONT.) People are able to comment or like the campaign
  8. 8. CAMPAIGN VIDEO
  9. 9. PERSONAL OPINION The disadvantage is that it does not have a variaty of videos It is fun and exciting It is attracting
  10. 10. CREDITS PRODUCTION ANALYSIS EDITION CORRECTION COPY, PASTE LORENA ZABLAH

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