Laurence Vincent
7 SlideShares 104 Seguidores 25 Seguindos
Personal Information
Organização/Local de trabalho
Santa Monica, CA United States
Cargo
Chief Branding Officer
Setor
Writing / Publishing
Site
occasionalstory.com
Sobre
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Detalhes do contato
Marcadores
branding brands brand dependence brand attachment consumer behavior research brand strategy mythology symbolism culture narrative storytelling positioning web 2.0 b2b automotive uta cars social media samsung apple google microsoft brand strategy identity document marketing
Ver mais

Apresentações

(7)
Ver tudo

Making Web 2.0 Work for B2B Brands

Há 15 anos • 2143 Visualizações

On the Subject of Brand Narrative

Há 15 anos • 3814 Visualizações

Branding in a Troubled Economy

Há 15 anos • 1174 Visualizações

Reality Check: How to build a real brand

Há 10 anos • 1468 Visualizações

The Story of Brand Attachment and Technology

Há 10 anos • 8538 Visualizações

Followers Attached | 2014 SXSW Presentation on Social Media Brand Dependence

Há 10 anos • 9853 Visualizações

20141119 la autoshow

Há 9 anos • 1300 Visualizações

Gostaram

(8)
Ver tudo

Making Web 2.0 Work for B2B Brands

Laurence Vincent • Há 15 anos

Social Media

Alex Wong • Há 17 anos

Web 2.0 Design Patterns, Models and Analysis

adunne • Há 16 anos

Brand Masterclass Week One

Idris Mootee • Há 16 anos

Brand Masterclass Week Two

Idris Mootee • Há 16 anos

Conversation by Design

David Armano • Há 16 anos

Meet Charlie - what is Enterprise2.0?

Scott Gavin • Há 16 anos

The Brand Gap

coolstuff • Há 17 anos
Personal Information
Organização/Local de trabalho
Santa Monica, CA United States
Cargo
Chief Branding Officer
Setor
Writing / Publishing
Site
occasionalstory.com
Sobre
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Marcadores
branding brands brand dependence brand attachment consumer behavior research brand strategy mythology symbolism culture narrative storytelling positioning web 2.0 b2b automotive uta cars social media samsung apple google microsoft brand strategy identity document marketing
Ver mais