1. Morkim’s Demise
Presentation
By
Zack Barton
&
Lewis Moran
Wednesday, 10 July 2013

2. Brief
The product we are trying to promote is our game called
Morkim’s Demise, which is a fantasy game.
Wednesday, 10 July 2013

3. Product
PRODUCT - We will be handing out the game in cambridge at places such as the cinema,
GAME, Forbidden Planet.
Wednesday, 10 July 2013

4. PRICE
PRICE - The price of the game will be free, but in the future, we may have game add on’s.
Wednesday, 10 July 2013

5. Place
PLACE - Our target audience is twine game players and potential online PC/Laptop players
Wednesday, 10 July 2013

6. Promotion
PROMOTION - We’ll be promoting our game online using social network sites such as
Facebook, Twitter and some blogs.
Wednesday, 10 July 2013

7. Target Audience
TARGET
AUDIENCE
TWINE
PLAYERS
ONLINE
PLAYERS
NEW PLAYERS
WORLD OF
WARCRAFT
PLAYERS
NO
DOWNLOAD
FREE
EASY TO
MAKE
BLOGGERS
TWITTERFACEBOOK
AGE, POSSIBLY
12-18
SHOPS
FORBIDDEN
PLANET
GAMES
WORKSHOP
Wednesday, 10 July 2013

8. Market Research
As a pair, we have done a lot of research into finding out what we need to do to make this game
work. We started off by looking into successful game developers, a variety of genre’s and
platforms. After finding out what genre game we wanted to do, we researched games such as
World of Warcraft and Diablo as this is how we wanted our game to be like.
Wednesday, 10 July 2013

9. Marketing Segmentation
21%
5%
15%
12%
26%
21%
REWARDS FANTASY CREATURES FACTIONAL REPUTATIONS
ADVENTURES ONLINE PLAY 2012
What would you like in medieval video
game?
1) Fantasy creatures (dragons, trolls, etc..) = 22
2) Factional reputations (Quests) = 10
3)Adventures = 13
4)Rewards = 18
5)Online play = 4
Wednesday, 10 July 2013

10. Advertising Aims
- To get over 50 likes on our Facebook page.
- To get over 75 followers on our Twitter page.
- Make more people aware of Twine games.
Wednesday, 10 July 2013

11. Direct Marketing
Here is a billboard
showing the date the game
when it’s releases, and
showing our Facebook and
Twitter page. I deliberately
made the font size bigger
on the date so it’s the main
focus, so people know
when to get the game.
Wednesday, 10 July 2013

12. Direct Marketing
I figured if I used the same design/
lay out as billboard, this will make
people who have seen the it before
aware that there are
posters.
Wednesday, 10 July 2013

13. Indirect Advertising
Here is our Facebook and
Twitter which we will use to
promote our game. The idea of
this is build a fan base which
then will be behind the company
and game.
Wednesday, 10 July 2013

14. Indirect Advertising
This is a competition set for any
Facebook users to enter. This will
help promote the game by getting
more people involved.
As well as promoting the game,
it also helps promote Gallant
Games, which is the company
who made Morkims Demise.
Wednesday, 10 July 2013

15. Feedback
- “Change the font so it’s easier to read”
- “You understand the game is Fantasy”
- “Helps promotion with links to Facebook and Twitter”
- “More detail on the Billboard”
- “Keep the same fonts for all promo ideas”
For Poster & Billboard
Wednesday, 10 July 2013

16. Feedback Changes
From the results of the feedback, I change the Billboard and the poster to make
the mountains look more like mountains, and the font so it’s easier to read.
Wednesday, 10 July 2013

17. Promotion
Here is out print for a
t-shirt for Morkims. I
thought this was a good
design because if fans
are purchasing t-shirts,
it helps promote the
game without us doing
anything.
Wednesday, 10 July 2013