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Question 4: How did you
use media technologies in
the construction and
research, planning and
Throughout the research, planning and
construction I collected audience research via all
types of social networking sites e.g. Snapchat,
Whatsapp, iMessage, Twitter and Youtube etc.
This allowed me to constantly target my
audience, get feedback on my own products and
reach out to different people and get opinions,
helping to mould my final products.
Technology used in Research
I made excessive use of YouTube. A
lot of music videos were
embedded on my blog, this was
to analyse music video
conventions and genre
conventions to help implement
them on my own music video,
digi-pak and website of Brenna
I also made use of the application
'Scribd'. This was used for my
research into the 3 main theorists;
Andrew Goodwin, Deborah
Holdstein and Sven Carlson.
Technology used in Planning
For the planning, I used a variety of different technology. One thing
I used is the application SlideShare, this helped me create a way
of displaying the information on my similar artist and the way this
would help with marketing Brenna Browne. Similarly I used Prezi
to showcase my mise en scene. I embedded YouTube videos, this
was for inspiration from other music videos/films that I could use
in my own work. I also used the Canon DSLR camera to film
potential shots I was going to use on my music video.
Technology used for the Digipak
To take the images for my digi-pak I used a Canon SX 520HS and
for the second photoshop I used the Canon EOS 100D. They both
allowed for high quality shots. These were then put in Photoshop
to manipulate and edit them the way I wanted. To get the exact
fonts suitable for my genre I looked at external websites such as
DaFont to get the exact font that I wanted.
Technology used for the Website
To create Brenna Browne's artist webpage I used the website Wix.
This allowed me to freely experiment with what I wanted it to
look like and was intuitive. For the images on the website gallery
I used images my model had taken on her iPhone. I then used
YouTube to put my music video on my blog.
Technology used for the Music
To shoot my music video, I used a better quality camera, Canon DSLR EOS
100D. This allowed me to experiment with manual features on the camera
to help me create the shots I used such as the depth of field shot which
shows me model looking at her phone. I also used a Tripod for steady
shot. To edit my music video, I used Final cut X on the Macbook pros, this
enabled a clean professional look to my video and also had features which
allowed me to filter, speed up or slow down my shots.
Technology used for the
For my evaluation I used 3 different media
texts to present my information. I used
Scribt, Emaze, Slideshare, and Prezi as well
as images of information, these platforms
each allowed me different ways of
presenting my information.