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Investor Value Creation
Southeast Venture Conference
Charlotte, NC
March 13, 2013
LLR Snapshot
   LLR is a leading private equity firm focused on investing and partnering with strong management
    teams to accelerate growth and profitability in established technology and service businesses.


                                           Investment Criteria
                                Revenues             $15MM to $250MM

                                Growth                       10%+

                                EBITDA                   $0 to $50MM


                                Investment Size      $20MM to $100MM


                                Management            Vision & alignment


                                Market               $500MM+ & growth

                                                   Differentiated, scalable, &
                                Model
                                                          sustainable
                                                    Situations where we can
                                LLR Experience
                                                            add value


Confidential                                                                                         2
The Value Added Investor

A. “We love to roll up our sleeves and work side-by-side with our
   portfolio companies for the long haul.”
B. “We work with management teams to implement strategic and
   operating initiatives to build long-term value.”
C. “We are active investors who take a proactive approach to
   working with our portfolio companies.”
D. “We work as a team to support the management of our portfolio
   companies in a variety of ways.”


Confidential                                                        3
PE and VC Backed Company Study
                                     Revenue CAGR – Five Years After Investment
•     6,815 companies that
      received PE investments
      generated annual revenue
      growth of 11.6% after 5
      years

•     1,854 companies that
      received VC investments
      generated annual revenue
      growth of 36.4% after 5
      years




                                 Source: Institute for Exceptional Growth Companies (IEGC) and Pepperdine University



    Confidential                                                                                                       4
Investor Resources

                                        Sector
                                      Experience

                                                     Best
                           Lenders
                                                   Practices




                Service
               Providers             Company                   Portfolio




                                                   Operating
                      Consultants
                                                   Partners

                                       Advisory
                                        Board

Confidential                                                               5
Value Accelerators


                                                                          Exit

                                                               Acquisitions

                                                     Talent Management
Value




                                               Operational Improvements

                                        Customers & Partners

                                Strategic Planning

                   Board of Directors

                                        Time
    Confidential                                                                 6
“We Help Build a World Class Board”

       Don’t    • Stacking the board with a bunch of investor types
       Settle   • Just a foundational board providing basic oversight and compliance
        For


       Get      • Independent directors with direct operating experience in
     Excited      complementary functional areas
       By       • Active involvement beyond quarterly meetings



                • What is the role of the Board?
    Ask
                • How active is the Board?
  Questions
                • What profile do you envision for board members?


Confidential                                                                           7
“We Provide Strategic Insight”

       Don’t    • A sounding board
       Settle   • A mandate rather than a dialogue: “Here is your three-year strategic
        For       plan, now go execute”



       Get      • Collaborative strategic planning sessions that you and your team
     Excited      own, with an independent facilitator
       By       • Playbooks and frameworks to help as a guide, but application that is
                  left to you and your team

                •   What typically happens post-closing?
    Ask         •   Can you share a prior 100-day plan?
  Questions     •   What are your preliminary thoughts on avenues for growth?
                •   What are the backgrounds of the investors/advisors?


Confidential                                                                             8
“We Can Make Introductions to Customers & Partners”

       Don’t
                • A network of companies that can provide meaningful business value
       Settle
        For


       Get      • Portfolio of prospective customers and/or partners
     Excited    • Thoughtful partner development plan
       By       • Deep relationships with channel partners / potential buyers


                • Are other portfolio companies potential customers and/or partners?
    Ask         • What does the broader portfolio partner ecosystem look like?
  Questions
                • What is the firm’s history with driving business through its network?



Confidential                                                                          9
“We Assist with Improving Operational Efficiency”

       Don’t    • Monthly/quarterly reporting calls
       Settle   • More mandates: “You must implement these processes and
        For       systems”



       Get      • Roadmaps by each functional area from prior successes
     Excited    • Best practices sharing among portfolio – informal and formal
       By       • Specific project examples from other portfolio companies




    Ask         • We are challenged by X; what has been your experience?
  Questions     • How much interaction occurs within the portfolio?



Confidential                                                                     10
“We Can Source Talent”

       Don’t    • Minimal incremental value: “Meet Bob, he runs a search firm”
       Settle   • Unilateral hiring decisions: “Meet Joe, your new head of sales”
        For


       Get      • Deep bench of operating talent in multiple functional areas
     Excited    • Relationships and experience with multiple search firms across
       By         multiple functions, geographies, experience levels
                • Dedicated director of talent leveraged by the portfolio

                • Is there someone on your staff dedicated to helping the portfolio
    Ask           build talent management plans?
  Questions     • I have holes in my management team; do you have access to talent
                  who can fill them?


Confidential                                                                          11
“We Can Help with Acquisitions”

       Don’t    • Pledge to provide or help secure incremental capital
       Settle   • Basic deal experience
        For


                • Thoughtful, collaborative approach: “Here’s an initial acquisition
       Get
                  target list, let’s talk about what makes sense for your growth plan”
     Excited
                • An outsourced M&A department
       By
                • Previous buy-and-build experience and proven playbooks


                • What are your thoughts on an acquisition strategy?
    Ask         • Do you have dedicated resources to support our acquisition strategy?
  Questions     • How much experience do you have with buy-and-builds and
                  integrations?

Confidential                                                                             12
“We Optimize Exit Value”

       Don’t
                • We have successfully exited X number of companies
       Settle
        For


       Get      • Thoughtful view on logical buyers and existing relationships into them
     Excited    • Flexible strategy that will expand and evolve your exit options
       By       • Management input on exit timing (partnership approach)


                •   Who have you sold prior portfolio companies to?
    Ask         •   Do you have regular dialogues with strategic buyers?
  Questions     •   What is your investment horizon?
                •   Walk me through sub-optimal outcomes


Confidential                                                                         13
Investor Evaluation Checklist

 Decide if you truly want an active investor as your partner
 Determine if they really know your space
 Make a list of areas you need help and have them present a
  plan to you
 Talk to past and present portfolio companies – the good, the
  bad and the ugly
 Make sure diligence is a two-way street



Confidential                                                     14
Questions




               Justin Reger, LLR Partners

                jreger@llrpartners.com
                     215-717-2900
                  www.llrpartners.com
                 Twitter: @LLRPartners



Confidential                                15

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Private Equity Investor Value Creation

  • 1. Investor Value Creation Southeast Venture Conference Charlotte, NC March 13, 2013
  • 2. LLR Snapshot LLR is a leading private equity firm focused on investing and partnering with strong management teams to accelerate growth and profitability in established technology and service businesses. Investment Criteria Revenues $15MM to $250MM Growth 10%+ EBITDA $0 to $50MM Investment Size $20MM to $100MM Management Vision & alignment Market $500MM+ & growth Differentiated, scalable, & Model sustainable Situations where we can LLR Experience add value Confidential 2
  • 3. The Value Added Investor A. “We love to roll up our sleeves and work side-by-side with our portfolio companies for the long haul.” B. “We work with management teams to implement strategic and operating initiatives to build long-term value.” C. “We are active investors who take a proactive approach to working with our portfolio companies.” D. “We work as a team to support the management of our portfolio companies in a variety of ways.” Confidential 3
  • 4. PE and VC Backed Company Study Revenue CAGR – Five Years After Investment • 6,815 companies that received PE investments generated annual revenue growth of 11.6% after 5 years • 1,854 companies that received VC investments generated annual revenue growth of 36.4% after 5 years Source: Institute for Exceptional Growth Companies (IEGC) and Pepperdine University Confidential 4
  • 5. Investor Resources Sector Experience Best Lenders Practices Service Providers Company Portfolio Operating Consultants Partners Advisory Board Confidential 5
  • 6. Value Accelerators Exit Acquisitions Talent Management Value Operational Improvements Customers & Partners Strategic Planning Board of Directors Time Confidential 6
  • 7. “We Help Build a World Class Board” Don’t • Stacking the board with a bunch of investor types Settle • Just a foundational board providing basic oversight and compliance For Get • Independent directors with direct operating experience in Excited complementary functional areas By • Active involvement beyond quarterly meetings • What is the role of the Board? Ask • How active is the Board? Questions • What profile do you envision for board members? Confidential 7
  • 8. “We Provide Strategic Insight” Don’t • A sounding board Settle • A mandate rather than a dialogue: “Here is your three-year strategic For plan, now go execute” Get • Collaborative strategic planning sessions that you and your team Excited own, with an independent facilitator By • Playbooks and frameworks to help as a guide, but application that is left to you and your team • What typically happens post-closing? Ask • Can you share a prior 100-day plan? Questions • What are your preliminary thoughts on avenues for growth? • What are the backgrounds of the investors/advisors? Confidential 8
  • 9. “We Can Make Introductions to Customers & Partners” Don’t • A network of companies that can provide meaningful business value Settle For Get • Portfolio of prospective customers and/or partners Excited • Thoughtful partner development plan By • Deep relationships with channel partners / potential buyers • Are other portfolio companies potential customers and/or partners? Ask • What does the broader portfolio partner ecosystem look like? Questions • What is the firm’s history with driving business through its network? Confidential 9
  • 10. “We Assist with Improving Operational Efficiency” Don’t • Monthly/quarterly reporting calls Settle • More mandates: “You must implement these processes and For systems” Get • Roadmaps by each functional area from prior successes Excited • Best practices sharing among portfolio – informal and formal By • Specific project examples from other portfolio companies Ask • We are challenged by X; what has been your experience? Questions • How much interaction occurs within the portfolio? Confidential 10
  • 11. “We Can Source Talent” Don’t • Minimal incremental value: “Meet Bob, he runs a search firm” Settle • Unilateral hiring decisions: “Meet Joe, your new head of sales” For Get • Deep bench of operating talent in multiple functional areas Excited • Relationships and experience with multiple search firms across By multiple functions, geographies, experience levels • Dedicated director of talent leveraged by the portfolio • Is there someone on your staff dedicated to helping the portfolio Ask build talent management plans? Questions • I have holes in my management team; do you have access to talent who can fill them? Confidential 11
  • 12. “We Can Help with Acquisitions” Don’t • Pledge to provide or help secure incremental capital Settle • Basic deal experience For • Thoughtful, collaborative approach: “Here’s an initial acquisition Get target list, let’s talk about what makes sense for your growth plan” Excited • An outsourced M&A department By • Previous buy-and-build experience and proven playbooks • What are your thoughts on an acquisition strategy? Ask • Do you have dedicated resources to support our acquisition strategy? Questions • How much experience do you have with buy-and-builds and integrations? Confidential 12
  • 13. “We Optimize Exit Value” Don’t • We have successfully exited X number of companies Settle For Get • Thoughtful view on logical buyers and existing relationships into them Excited • Flexible strategy that will expand and evolve your exit options By • Management input on exit timing (partnership approach) • Who have you sold prior portfolio companies to? Ask • Do you have regular dialogues with strategic buyers? Questions • What is your investment horizon? • Walk me through sub-optimal outcomes Confidential 13
  • 14. Investor Evaluation Checklist  Decide if you truly want an active investor as your partner  Determine if they really know your space  Make a list of areas you need help and have them present a plan to you  Talk to past and present portfolio companies – the good, the bad and the ugly  Make sure diligence is a two-way street Confidential 14
  • 15. Questions Justin Reger, LLR Partners jreger@llrpartners.com 215-717-2900 www.llrpartners.com Twitter: @LLRPartners Confidential 15