Final presentation of interactive class project for marketing 571, Summer/Fall 2009

2. Project Gino
final report

3. Product Price
Promo Place

4. Product

5. Product
This is not the product

6. Product
This is not the product This is the product

7. Product

8. Product

9. Product

10. Product Price
Promo Place

11. Price

12. Price

13. Price
$65

14. Price

15. Price
• Publisher problem
• Xlibris
• Lulu
• Blurb
• Amazon / Booksurge

16. Price
• Publisher problem • Product problem
• Xlibris • Too many pages
• Lulu • Binding
• Blurb • Pictures
• Amazon / Booksurge • Recipes / pages

18. Price

19. Price
• Consider short e-books

20. Price
• Consider short e-books
• 10 recipes for $5

21. Price
• Consider short e-books
• 10 recipes for $5
• Sell direct as PDF’s

22. Product Price
Promo Place

23. Place

24. Place
Online direct

25. Place
Online direct Online distribution*

26. Place
Online direct Online distribution* Local

27. Place
Chains Independents
Book stores

28. Product Price
Promo Place

29. Promotion

30. Promotion
Cooking Demos
Local

31. Promotion
Cooking Demos
Local

32. Promotion
Online

33. Promotion
Online

35. Promotion
The new model

36. Promotion
The new model

38. 250
million
users

40. 1,000,000,000
photos
each month

41. Promotion

42. Promotion

43. Promotion
How do I keep up?

44. Promotion
Message discipline
Blog F-Book Tweet Forum Goog
Mon
Tues
Wed
Thurs
Fri
Sat
Sun

45. Summar y

46. Summar y
• You are the product

47. Summar y
• You are the product
• Make your book cheaper

48. Summar y
• You are the product
• Make your book cheaper
• Go where the customers are

49. Summar y
• You are the product
• Make your book cheaper
• Go where the customers are
• Develop a method to your madness