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Overview of VenntiveWhy Email Marketing?A Word About SPAMBuilding an Opt-in Email ListSegmentation: Reaching the Right AudienceEmail Marketing BasicsIts Not Email – It’s a Campaign!The Use and Benefit of NewslettersUnlocking the Email Content FormulaIncorporating Social Media into Your CampaignsMeasuring Results: Establishing Benchmarks to Measure SuccessSummary and Checklist
Manage campaigns in real-time.Update all your social networks simultaneously.Monitor what people are saying about your brand.Custom forms and surveys.Website / Microsite / Landing Page Creation.Manage events and collect fees.Share projects, calendars, sales goals.See MoreVenntive strives to proactively respond to the present and future needs of our customers and help them achieve their business goals.ProductsVenntive Platform - Email, SMS, CRM, Social Media, Event Management, Brand Monitoring, ECommerce, Websites, Sales Pipeline Management, Project Management, Surveys, Integrated Accounting, etcVenntive specializes in integrating the most desirable mix of applications for marketing, sales, support, and operations, social media monitoring, updating and engaging at the speed of real time. If you’re looking to take your brand to the next level online, Venntive is the only solution you’ll need or want.
Email is a Proven, Highly-effective Marketing PlatformIn 2012 The DMA Estimates that Email ROI will be Nearly 40%Accounts for Nearly $70 Billion in Sales72% of Participating Companies Highly Rate Email ROI Small business to the Fortune 500 use Email to:Build relationships with existing clientsConnect with potential customersGenerate New leads and Launch PromotionsSupport Inside and Outside Sales Brand the Company and More
Spam is Email Without PermissionSpam Risks Include Loss of Clients and Tarnishing Your ReputationNever Buy Email ListsRegulations Require You to Have Permission and How Receivers can Opt-in and Opt-outOpt-in Allows Your Visitors The Ability To Register To Receive Any Email MessagesOpt-out Allows Receivers to Easily Stop EmailYou Must Include Opt-out in All Email
Building a Solid Opt-in List is a Constant Marketing CampaignCreate an Efficient/Seamless Opt-in Registration FormDecide Minimum Registration RequirementsLeverage as Many Touch Points as PossibleSEO or PPC Internet marketing campaigns to Drive Traffic to Landing Pages or Downloads that Include Email address for RegistrationYour website should have a clear and designated Email newsletter sign-up plug-in accessible to every visitorInclude Opt-in Registration Links in Social Media such as Blogs, Twitter Accounts, Facebook, LinkedIn, etc.Special Offers or Whitepaper Downloads that Require an Email Address to Access
Once You’ve Built an Email List, What Do You Do With The Data? The Next Step is SegmentationList Segmentation Allows You to Target and Personalize the Right WayConsider Segmenting Your List By:IndustryDemographicsBusiness ChallengesProduct Purchases and HistoryProper List Segmentation Enables You to Touch Your Customers Based on Their Expressed Interests to:Decrease Opt-out Rates And Increases Response RatesPersonalize Your Message To Build Relevance And Trust
What Is Email Marketing? Email Marketing Enables You To Stay In Touch With Your Readers and It Is One Of The Most Effective Forms Of Communicating Through The Internet. Email Is Not Meant To Spam Or Hassle Your Readers…everAuto-responder Email Automatically Sends Messages To Your List Of Subscribers PeriodicallyEmail Marketing Is Not A One-size-fits-all Approach As Some Customers Will Be More Apt To Read Your Newsletter Than An Invitation Or Survey, Etc.Subscribers Choose Their Preferred Content When They Opt-into Your List
eNewslettersA newsletter is typically distributed once a month or more frequently depending on your readers and is usually the most viewed Email Event InvitationsThese are Email messages geared toward invitations to events including on-site events, Webinars, Seminars and special eventsAutoresponder ProgramsThese drip campaign ideas are a great way for you to have perfect triggers set in place so that you never miss an opportunity with a customer!Welcome ProgramsIncorporate trigger-based Email messages from: download, purchase, and sales inquiry, or registrationCross-Sell/Up-Sell ProgramsUses trigger-based actions based on your customers purchase profilesNurturing ProgramsManages leads through the engagement cycle by applying Email triggers for your prospects based on their interests and their website behaviorCustomer Satisfaction ProgramsTriggered automated messages that gauge their satisfaction with the processAbandonment Programs Triggers messages that offer an incentive for individuals to complete their purchaseWin-Back Programs Allow you to automate a message after a period of time and give you theopportunity to strike up and personalize a relationship with a special note and offer.
You can Use Email Marketing to:Build demand for a new product/services Boost flat or declining sales by offering specialsDrive traffic to your website by participating in discussions and online forums and offering free sign upCreate loyalty among your user base by having a members only newsletter, and offer valuable consulting advice and insider tipsEncourage repeat purchases by tracking the activities of your clients and sending incentivesIncrease awareness by sending an incentive to visit your siteImprove or change the company image by setting up new media that encourages a free trial of a new product and service
Effective Email design plays a critical role in deliverability, click through and conversion rates9 out of every 10 Emails are not compliant with proper HTML standards causing rendering and delivery issuesDesigns Should be Simple as Various Email Clients Display DifferentlyYour Email Design Success Formula is About: Concise and relevant copyA compelling call to actionClean, simple design
Test The Way Your Email Appears In Several Additional Email Service Providers Such as Outlook, AOL, Gmail, Yahoo, Hotmail, Etc. Test The Readability Of Messages In Different Browsers: Internet Explorer, Firefox, Safari, Chrome, and MobileTest All The Links In Your Email, The Graphics and Text PlacementSpam Check the Content and Subject Line of Your Email To Minimize the Effect of Spam Filters
It is Also Very Important to Conduct Variable or A/B TestingTest Your Segments to Determine Best Results by:Time of DayAmount/Type of TextDay of WeekCall to ActionFrequency of EmailPositioning of Call to ActionSubject LinesHeadersType/Amount of GraphicsSource – Sent FromYou Will Find That Continual Changes and Adjustments are Needed to Optimize Your Email EffectivenessMany Variables Affect The Success Of Your Email So Continue Testing And Don’t Settle For One Formula
Leveraging Social Media into Email Campaigns Nurtures Leads and Drive ConversionsMonitoring Online Conversations About Your Brand, Industry and Products Strengthens Your SuccessReinforce Your Campaign Messages Across All Marketing MediaUse Social Media Links In Email to Build Your CommunityEncourage Sharing of your Campaigns Using Tools Like Tweet This, Digg This, and FacebookBuild On Relationships That Start SociallyPosition Yourself As an Industry Thought Leader
Get clear on what your Email management system can do so that you can leverage its full potentialTrack Behavior based on the list Used so you can focus the right offer on the best performing listURL tracking programs allow Email marketers to follow recipients from click-through all the way to the saleOther tracking programs detail how many recipients clicked on the message, when they clicked, whether they made a purchase and more.Many tracking systems offer sending follow-up messages to recipients based on Action Taken or Not Taken
Email Generates Nearly $70 Billion in Sales and a 40% ROI – It is Well Worth Your Time to Use and PerfectAvoid Spam by Adhering to Regulations – Never Buy a List!Building a Solid Opt-in List is a Constant Marketing CampaignCreate an Efficient/Seamless Opt-in Registration FormList Segmentation Allows You to Target and PersonalizeUse Testing to Optimize Results and Avoid Spam FiltersLeverage Social Media into Email Campaigns to Build Lists, Nurture Leads and Drive ConversionsSet up measurement Criteria for each Email messageMake the Most of the subject line by using clear, non-sales subjects that will not be viewed as spam
Venntive Webinar Presentation-High ROI Email Marketing v4
Winning with High ROIEmail Marketing Highly functional. Insanely sexy.Lydia Sugarman Get closer to yourCEO and Founder customers.Venntive Get in. Venntive.Larry FournierChief Marketing OfficerVenntive