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Venntive Webinar Presentation-High ROI Email Marketing v4

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Venntive Webinar Presentation-High ROI Email Marketing v4

  1. 1. Winning with High ROIEmail Marketing Highly functional. Insanely sexy.Lydia Sugarman Get closer to yourCEO and Founder customers.Venntive Get in. Venntive.Larry FournierChief Marketing OfficerVenntive
  2. 2. Webinar Agenda It’s Informative, It’s Only an Hour and It’s Free! Where Can You Find this Kind of Fun?2 © 2012 Venntive Corporation. All rights reserved.
  3. 3. About Venntive: The Company Complete, Integrated, Easy-to-Use Relationship Management Platform. Just Try Us! © 2012 Venntive Corporation. All rights reserved.
  4. 4. Why Email Marketing? In 2012 The DMA Estimates that Email ROI will be Nearly 40% Generating $70 Billion in Sales. Are You IN?4 © 2012 Venntive Corporation. All rights reserved.
  5. 5. A Few Words About SPAM! SPAM Risks Include Loss of Clients and Tarnished Reputation. Don’t Risk It!5 © 2012 Venntive Corporation. All rights reserved.
  6. 6. Building an Opt-in Email List Building an Opt-in List is an Ongoing Marketing Campaign. Simplify, Simplify, Simplify!6 © 2012 Venntive Corporation. All rights reserved.
  7. 7. List Segmentation: Reaching the Right Audience Segmentation Increases Conversions, Reduces Opt-outs and Encourages Message Forwarding. Personalize.7 © 2012 Venntive Corporation. All rights reserved.
  8. 8. Email Marketing Basics Email Marketing Is Not a One-size-fits-all Approach. Act Accordingly!8 © 2012 Venntive Corporation. All rights reserved.
  9. 9. Email Marketing Basics – Examples of Programs Newsletters9 © 2012 Venntive Corporation. All rights reserved.
  10. 10. Email Marketing BasicsBuild YourBusinesswith Email.GoWithIt…10 © 2012 Venntive Corporation. All rights reserved.
  11. 11. Email Design Considerations Email Design is Critical to Deliverability, Click- through and Conversion Rates. Your Call-to- Action!11 © 2012 Venntive Corporation. All rights reserved.
  12. 12. The Importance of Testing Test. Test and More Testing. SPAM Filters are Not Your Friends!12 © 2012 Venntive Corporation. All rights reserved.
  13. 13. The Importance of Testing Continual Changes and Adjustments are Needed to Optimize Your Email Effectiveness. Never Settle!13 © 2012 Venntive Corporation. All rights reserved.
  14. 14. Incorporating Social Media into Your Campaigns Leverage Social Media to Reinforce Email Campaigns! Socialize Now.14 © 2012 Venntive Corporation. All rights reserved.
  15. 15. Measuring Results Track Behavior from Clicks to Conversions for Campaign Refinement. Continually Improve Success.15 © 2012 Venntive Corporation. All rights reserved.
  16. 16. Measuring Results Email marketing metrics tracked by % of organizations tracking them Social sharing rate Revenue per email Response by list segment Post-click conversion rate Clicks per email Clicks per link Delivery rate Open rate Click-through rate 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: Marketing Sherpa Email Marketing Benchmark Survey16 © 2012 Venntive Corporation. All rights reserved.
  17. 17. Summary and Checklist Well Worth Your Time to Use and Perfect. Avoid SPAM. Never Buy a List. Building a Solid Opt-in List is a Constant Marketing Campaign. Simplify Your Opt-in Registration Form. Use Segmentation to Target & Personalize. Test to Optimize Results/Avoid SPAM Filters. Leverage Social Media in Campaigns.17 © 2012 Venntive Corporation. All rights reserved.
  18. 18. Questions18 © 2012 Venntive Corporation. All rights reserved.
  19. 19. For More Information Lydia Sugraman, CEO & Founder Venntive lksugarman@venntive.com 415-324-5825 Larry Fournier, Chief Marketing Officer Venntive Larry.fournier@venntive.com 508-341-322019 © 2012 Venntive Corporation. All rights reserved.
  20. 20. Thank You! A Complete Platform for Relationship Management marketing automation + sales contact management + social media marketing! http://www.Venntive.com20 © 2012 Venntive Corporation. All rights reserved.

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