1. Killer content curation tactics
Laura Crest, blog editor & content curator for SuccessWorks, SEO Copywriting.com
1

2. So what is content curation?
Lee Odden, CEO of Top Rank
Marketing, asked 10 content
marketing experts to define the
term
Ann Handley of Marketing
Profs said: “...Content curation
is the act of continually
identifying, selecting and
sharing the best and most
relevant online content and
other online resources...on a
specific subject to match the
needs of a specific audience.”
2

3. Why should it matter to you?
Rebecca Lieb of Econsultancy
said it well: “Why bother? Tons
of reasons....In an era where
marketing is supplanting
advertising and storytelling is
an ever-more essential part of
the marketing message,
carefully curated content - well
presented - is an immense
brand asset, be it to a humble,
over-caffeinated individual
blogger or a Fortune 100
company.”
3

4. Credibility, trust, & authority: the
branding benefits of curation
Once the sacred realm of
journalists, content curation is
now recognized as not only a
way to build your brand, but
build trust in your brand
Offering superior, well-
organized & truly useful
content - consistently & over
time - can help establish
you/your brand/your client’s
as a trusted, go-to source of
valuable information. Golden!
4

5. So how to do this?
Set up a separate email address
specifically for subscriptions
Set up an RSS feed if you’re into
that (and if it’s an option)
Set up Gmail alerts for select topic
interests (e.g., “SEO copywriting”)
and favorite sources (e.g., “Heather
Lloyd-Martin,” “Danny Sullivan”)
Use bookmarks for sources you
may just want to check periodically

6. More on how to curate content
Monitor (and engage with)
relevant forums, groups, &
blogs for topic threads & links
Social Networking Sites -
Twitter, FaceBook, LinkedIn,
Google+, Pinterest
Bookmarking Sites -
StumbleUpon, Delicious, etc.
6

7. Twitter for serendipity
Use hashtags (#) on Twitter to
segment your interests (e.g.,
#SEO, #Content Marketing),
then follow the yellow brick
road of links cited
Make a point of following
industry thought leaders
Use a smart Twitter application
to save precious time (e.g.,
HootSuite, TweetDeck)
7

8. Curate the curators!
There are many sources of weekly curated content, and their number
is growing by the day.
Be discerning: look for authority and expertise not only with the
source, but also with the individual contributor(s) cited.
That said, weekly (and daily) “roundups”, “wraps”, “recaps”, etc., can
be great sources of “pre-curated”, quality content - and perhaps more
importantly, of links for cultivating your own content curation list.
Notable daily’s include Search Marketing Land & sister site, Marketing
Land. Exceptional weekly’s include SEO Copywriting, Social Media
Examiner, State of Search, HubSpot, GigaOm & Reel SEO (video).

9. Don’t forget the news!
It’s easy to forget more
mainstream online resources
like the Wall Street Journal,
New York Times, Harvard
Business Review, Fortune, and
Forbes.
These sources often “catch”
news relevant to the industry
before the industry does, &
offer valuable context & links!
9

10. Professional journals & online
magazines
There are also hidden “gems”
in the way of both print &
online professional journals &
magazines
These sources are goldmines for
original thought and hard data
Exemplary online sources
include Target Marketing
Magazine, Open View Partners,
Entrepreneur, Website
Magazine, & Marketing Sherpa
10

11. What to take
away from this
Content curation, done well,
can not only help establish
your brand, but also infuse it
with “cred” = golden!
There are scads of resources for
curation: news, social media,
blogs, forums, pre-curated
dailies & weeklies, professional
journals & online magazines
Set up a smart, streamlined
system for cultivating content
11

12. Talk to me!
Thank you for gracing me with
your presence!
Should you wish to contact me
with any questions, thoughts,
feedback, or fantastic guest
posts, please do!
Email:
laura@seocopywriting.com
Twitter: @ljcrest
12