Facebook Graph Search, currently in beta, promises to provide a key to the treasure chest of information Facebook has about its users. Not only does it provide a streamlined experience for individual users, but it presents a previously unimaginable opportunity for businesses to find out more about their customers. This session will introduce attendees to Facebook Graph Search and explore how it can assist businesses with market research, targeted advertising, identification of sponsorship opportunities, and employee recruitment.

1. Facebook Graph Search:
Opportunities for Businesses
Liz Gross, Social Media Strategist
Great Lakes Educational Loan Services, Inc.

2. WHAT IS IT?
Graph Search explained

3. Building Graph Search:
http://www.youtube.com/watch?v=ENRaEh_OBbg

4. What You Can Search

5. What You Can Search

6. What You Can Search

7. What You Can Search

8. What You Can Search

9. What You Can Search

10. What You Can Search

11. Early Criticism
actualfacebookgraphsearches.tumblr.com

12. Early Criticism
actualfacebookgraphsearches.tumblr.com

13. • User privacy choices determine what’s searchable
• Every Facebook user could potentially see different
results for the same search
• Data set to “public” is included in graph searches
Privacy

14. OPPORTUNITIES
How you can use Graph Search for business development,
market research, employee recruitment, and identification
of sponsorship opportunities

15. New Roots Coffee Company
Provides fresh-roasted coffee to local
restaurants, cafes, coffee shops, specialty
food stores, and offices. Based near Wausau,
Wisconsin. Goal: acquire new restaurant
accounts.
Business Development
This is a hypothetical situation developed for the purpose of this presentation.

18. Ski’s Meat Market
An upscale meat market offering high
quality beef, pork, poultry, seafood, and
hundreds of cheeses. Based in Stevens Point,
Wisconsin. Goal: explore the feasibility of a
corporate catering program.
Business Development
This is a hypothetical situation developed for the purpose of this presentation.

22. Home Renovation & Landscaping
As the weather warms, a local company specializing in home
beautification wants to advertise on local radio…but what
one? Company based in Wausau, Wisconsin.
Market research

23. Good…

24. Better!

25. Marshfield Clinic
As graduation season approaches, Marshfield Clinic is in
need of entry-level employees with bachelor’s degrees,
preferably in biology. The largest public four-year institution
is the University of Wisconsin – Stevens Point.
Employee Recruitment
This is a hypothetical situation developed for the purpose of this presentation.

27. IT Consulting Firm
Business is booming, and this firm is looking to bring in
professionals at all levels, with a variety of experience. The
one thing all of the new employees should have in common
is a computer science degree. Company based in Wausau,
Wisconsin.
Employee Recruitment

29. Cycling Enthusiast Business
A business that sells products of interest to cycling
enthusiasts wants to gain exposure in Stevens Point,
Wisconsin. The business is considering event sponsorships as
a method to achieve this goal.
Sponsorship Opportunities

32. YOUR TURN
What additional opportunities do you think
Graph Search presents for businesses?

33. YOUR FACEBOOK BUSINESS
PRESENCE HAS NEVER BEEN
MORE IMPORTANT

34. • Business Type
• Address
• Website
• About text
• Hours of Operation
Complete Page Profile

35. • The more connections a user’s friends have
to your page, the higher up your business is
displayed in search.
• The “XX my friends like” search is the
easiest way to use Graph Search
The Value of Page Likes
Has Increased

36. • Encourage Facebook check-in’s
• Enable photo tagging
• Solicit reviews
• Post shareable content
Engagement Still Matters

37. Real Life Example

38. • Currently in limited U.S. beta
• Sign up for access:
• www.facebook.com/graphsearch
• Scroll down to the bottom and click “try
graph search.”
• Wait until you’re chosen
Get Graph Search

39. Questions?
Contact Liz:
Twitter: @LizGross144
Email: liz@lizgross.net