Be2see marketing automation & kumma media math

1. +972.50.7171757
ran@kumma.com
Ran Li-or, CMO

2. Hi, We're Kumma
A Programmatic Media Agency

3. Digital media across all
Channel and platform
AboutUs

4. AboutUs

5. 67%
The use of software to automate and
optimize digital media buying

6. confidential© All rights reserved to Kumma 2013
Direct Ad Buying
(CPM)
Potential customersNon relevant users
Programmatic
Media Buying
(eCPM)

8. Targeting
� 1st 2nd and 3rd party Data Pixels
� Audience
� Contextual
� Vertical
� Specific Domain
� Creative type
� Creative size
� Fold position
� Viewability
� Geo
Retargeting
� 1st party Event Pixels
DMPs

9. A user visits
a webpage
The exchange
announces
available bid
to DSP
The Exchange
auctions all
the qualified
bids
Winning
advertiser’s
AD server
serves ad
The DSP evaluates
advertiser’s
targeting and bid
for matches

11. Real time bidding
Private Market Place
Programmaticguarantied
Header Bidder
DMP
Publisher
Ad server
Bots
SSP
DSP
Optimization
Performance
Viewability
Targeting
Retargeting
WhiteList
Black list
Personalization
Transparency
Inventory
Directdeal
Exchanges
Bid
Journey
Placements
Trading
Impression
Ad
VTR
RTB
Win rate
Demand
Auction
Auction
eCPM
Data
Prospecting

12. Elements of Success
 Rich Audience Data
 Inventory
 Targeting
 Ad serving

13. A direct connection to two of the
world's leading advertising
technologies for complete coverage
of all display touch points
°

15. � over 3.5 Trillion monthly impressions, globally
� 10 datacenters around the world
� Activate data, automate execution and optimize across all
addressable media
Over 80
billion global
monthly
impressions
Video
mobile supply -
up to 10B
impressions daily
Mobile
1st and 3rd
party data
across
FBX
Social
Over 100
billion global
daily
impressions
Display
Market pioneers - ranked #1 by Forrester research

16. Not Exhaustive
http://open.mediamath.com/partners
Exchanges & SSP’s
Video
PrivateMarketplace
Automated Guaranteed
Mobile
Ad Serving
Social
Audience Targeting
Analytics & Attribution
Ad Verification
CreativeVisibility
Dynamic Creative
Brand Safety
Note: The above is not exhaustive of all MediaMath partnerships.
Over 450 technology, media
and data partners

18. Consumer
Goods
Retail
Technology
TelCo
Travel&
Leisure
Financial
Services
Auto
Media and
Entertainment
A G E N C I E S
H O L D I N G C O M P A N I E S
Other
B R A N D S

19. T1 allows clients to easily activate online
and offline 1st party data for targeting, such
as pixels on a site, or CRM offline data
FULL AUDIENCE VIEW (FAV)ACTIVATING 1ST PARTY DATA BRAIN VISUALIZATION
An exclusive capability powered by
Akamai, FAV allows client to
supplement pixel-based data collection
on their site, in order to enable 100%
data capture
Providing clients transparencyinto
how the Brain algorithm values RTB
impressions for your campaigns
Activating advanced attribution models
from 3rd party partners, and feeding that
into MediaMath’s brain to optimize your
real-time bidding
DYNAMIC CREATIVECLOSED-LOOP ATTRIBUTION MINIMIZE AD COLLISION
Engaging consumers in an
individualized way, dynamically alter
the variables of your creative in real-
time
Ability to minimize instances of ads
for the same advertiser appearing
on the same page
Find and purchase private exchange and
automated guaranteeddeals -- accessing
inventory, deals, and recommendations
from your favorite supply sources
PRIVATE MARKETPLACESDEAL DISCOVERY AUTOMATED GUARANTEED
Allows buyers to run direct and Private
Exchange deals directly in T1, applying all
benefits of RTB (frequencycapping, budget
allocation, etc..) to specific publisher buys
Provides access to premium inventory
across key portals and sites on a reserved
buy basis – ahead of the open exchange
and private marketplaceexchange
Allows marketers to execute and manage
buys across both the Facebook Exchange
and Facebook Marketplace, leveraging
Facebook data, 1st party data, or 3rd party
data for targeting
TWITTERFACEBOOK
APPLE iAD
Execute, manage, and optimize your
Twitter ad campaigns, including the
capability to create Twitter Tailored
audiences from your 1st and 3rd party data
Run iAd campaigns to reach and
engage consumers within mobile
apps on Apple devices

20. Better control over your media
spend and campaign’s
performance
Efficient Centralized
Management
Creative Control
Data Accountability
Data Ownership
Performance Based
Optimization
Real Time Stats
Insights Across Your
Entire Operation
Quick and Efficient
Transaction Scaling
Automation and
Workload Efficiency
Unified Campaign
Reporting
We put the power of online media
back where it belongs,
in your hands!

26. Local reseller
More than
10 billion
monthly
impressions
50+
Exchanges

27. Audience Management

28. You Can Have Lots of Data
and Still Suck at Marketing
The key to being successful with data
is how you understand, manage and
activate it

29. Desire for seamless
and integrated
experience across
channels
For brands to know
and understand them
To receive
personalized and
timely information,
service, and
promotions
Customers have ever-increasing
expectations for personalization

30. Marketers struggle to know and
understand those very same
consumers

31. Create &
Analyze
Audiences
Activate
Audiences
Onboard
Mobile
Social
3rd Party
Data
Search
Site In-store/
CRM
2nd Party
Data
Display
Display Mobile
Call
Center
Email
Social
Site Opto
Marketers have turned to data
management platforms to organize
the chaos

32. Static &
inflexible
audience
snapshots
High loss &
latency
Incomplete
understanding
of the consumer
Display Mobile
Call
Center
Email
Social
Site Opto
Mobile
Social
3rd Party
Data
Search
Site In-store/
CRM
2nd Party
Data
Display
Critical inefficiencies that cause
missed opportunities, irrelevant
consumer engagement, and
ultimately lower performance

33. Understand 100% of the
audiences and act when
it matters, in real-time

34. Complete Audience
Recognition
 Flexible onboarding (direct
S2S, CRM, MarTech)
 Embedded ConnectedID
cookieless & cross-device
technology
 Best-in-class advanced
analytics with IQ
Dynamic Real-Time
Audiences
 Segments retroactively
populate as they are defined
and re-defined
 Real-time adaptive
segments always fresh,
accurate & immediately
actionable
 Granular data storage for
more flexible definition &
control
Integrated
Execution
 Zero loss, zero latency – one
click to activate segments
 Richer audience data set for
segmentation, analysis &
planning
 Simplified workflow –one
UI, one pixel & unified
reporting
 Lower cost vs. competitive
solutions

35. Never been to site
Stage 1
Site/affiliate
behaviors
3rd party/
modelled
audiences
Media
behaviors
Stage 2 Stage 3 Stage 4
Creative
Execution
Branding
creative rotation
Soda enthusiasts
In-store /
Event promotion
creative
Purchased
competitor’s product
Browsed
sponsored content
Lookalikes
Saw 4 prospecting
ads within 5 days
on any device
Sponsored event
landingpage
Saw 2 stage 2 ads
within 24 hours on
phone
Used in-ad store
locator
Loyalty program
promo campaign
AND
OR
IF IF IF
OR
OR
IF
Dynamic creative
based on product
category
OR
THEN SHOW THEN SHOW THEN SHOW THEN SHOW

36. 1. BE THERE
Create segments that adapt to the
customer’s behavior,enabling
decisionsbased on real-time signals
and not static rule sets. These
signals come from:
 Web properties and media
interactions
 CRM, includingPOS data
 The wider businessecosystem
(third party data)
2. BE RELEVANT
Activate those segments
immediately in the same platform
 Integrate executionwithout the
need to sync with external data
or media channels,eliminating
latency and maximizing
relevance
 Dynamically optimize creatives
and on-site experiences
3. DYNAMICALLY
ADAPT
Measure, iterate and optimize
based on outcomes
 Learn and adjust segment
definitionson the fly with no
loss in reach
 Respond quickly to new insights
 Drive performance at scale
Dynamic Integrated Solution
Audience
Management
Media
Management

37. Better understand your audiences
Target precisely & deliver relevant messaging
Improve performance & reduce waste
Take control of your valuable data assets

38. confidential© All rights reserved to Kumma 2013
&

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By integrating the power of IBM Interact and T1, you can strengthen and broaden your presence throughout the
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Leverage the power of Silverpop’s email and push campaigns and MediaMath’s paid media execution to make
customer journey insights actionable by driving inclined customers to conversion events.

40. !
kumma.com