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20160107 時間軸 Hiiir AM & AE 教育訓練(EC) Introduction to Facebook Dynamic Product Adverts.
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Facebook Dynamic Product Adverts
1.
Facebook Dynamic Product Adverts 20160107
2.
DPA
3.
DPA
4.
DPA ( )
5.
DPA ( )
6.
DPA ( )
7.
DPA ( )
8.
DPA ( ) ( ) (
) ( )
9.
DPA Retargeting + Remarking
10.
DPA
11.
DPA Conversion Lift + Dynamic Targeting + Facebook
Big Data
12.
DPA
13.
DPA
14.
DPA ( ) (
)
15.
DPA
16.
Facebook DPA
17.
Step 1 ➡
18.
Step 2 ➡ Pixel
19.
Step 3 ➡
20.
Step 4 ➡
21.
22.
CSV or TSV RSS/ATOM
XML
23.
( + )
24.
http https
ftp sftp FTP SFTP
25.
Id / /
26.
/ / / 600*600
/ 1200*628 + (950 TWD) gtin / mpn / brand
27.
/ / / / ISO‑8601
(YYYY‑MM‑DD)
28.
/ / Id iPhone
7 iPhone 7 Id Google
29.
( > NB PC
> ) (2014-11-01T12:00- 0300/2014-12-01T00:00-0300)
30.
+ + + (
: : :450 NTD)
31.
Pixel
32.
Pixel ViewContent AddToCart Purchase
33.
Pixel Id
34.
35.
PE
36.
37.
38.
Product Audience
39.
40.
• Facebook dynamic
product adverts (https:// www.facebook.com/business/a/online-sales/ dynamic-product-ads)
Download now