SlideShare a Scribd company logo
1 of 40
Download to read offline
Facebook Dynamic
Product Adverts
20160107
DPA
DPA
DPA
( )
DPA
( )
DPA
( )
DPA
( )
DPA
( )
( )
( )
( )
DPA
Retargeting
+
Remarking
DPA
DPA
Conversion Lift
+
Dynamic Targeting
+
Facebook Big Data
DPA
DPA
DPA
( ) ( )
DPA
Facebook DPA
Step 1
➡
Step 2
➡ Pixel
Step 3
➡
Step 4
➡
CSV or TSV
RSS/ATOM XML
( + )
http  https  ftp  sftp
FTP SFTP
Id
/ /
/ / /
600*600 / 1200*628
+ (950 TWD)
gtin / mpn / brand
/ / /
/
ISO‑8601 (YYYY‑MM‑DD)
/ /
Id iPhone 7 iPhone 7
Id
Google
( >
NB PC > )
(2014-11-01T12:00-
0300/2014-12-01T00:00-0300)
+ + +
( : :
:450 NTD)
Pixel
Pixel
ViewContent
AddToCart
Purchase
Pixel
Id
PE
Product Audience
• Facebook dynamic product adverts (https://
www.facebook.com/business/a/online-sales/
dynamic-product-ads)

More Related Content

Viewers also liked

SO_Strive_Guideline_V1.0
SO_Strive_Guideline_V1.0SO_Strive_Guideline_V1.0
SO_Strive_Guideline_V1.0
Rita DeKlyen
 
OneGroup ID Manual-BU-091814
OneGroup ID Manual-BU-091814OneGroup ID Manual-BU-091814
OneGroup ID Manual-BU-091814
RJ Heath
 
Corporate identity guidelines
Corporate identity guidelinesCorporate identity guidelines
Corporate identity guidelines
Mehrdad Rafatirad
 
Rio 2016-aspectos-econc3b4micos-daniela-matos
Rio 2016-aspectos-econc3b4micos-daniela-matosRio 2016-aspectos-econc3b4micos-daniela-matos
Rio 2016-aspectos-econc3b4micos-daniela-matos
Geovana Tavares
 

Viewers also liked (18)

Facebook a marketing survey
Facebook a marketing surveyFacebook a marketing survey
Facebook a marketing survey
 
20160329 facebook access tokens
20160329 facebook access tokens20160329 facebook access tokens
20160329 facebook access tokens
 
N-layer design & development
N-layer design & developmentN-layer design & development
N-layer design & development
 
如何提昇產品經理思考品質
如何提昇產品經理思考品質如何提昇產品經理思考品質
如何提昇產品經理思考品質
 
візантія
візантіявізантія
візантія
 
Point Max Pitch
Point Max PitchPoint Max Pitch
Point Max Pitch
 
SO_Strive_Guideline_V1.0
SO_Strive_Guideline_V1.0SO_Strive_Guideline_V1.0
SO_Strive_Guideline_V1.0
 
An Duc Credentials
An Duc CredentialsAn Duc Credentials
An Duc Credentials
 
yuko_branding
yuko_brandingyuko_branding
yuko_branding
 
CSP_BrandGuidelines
CSP_BrandGuidelinesCSP_BrandGuidelines
CSP_BrandGuidelines
 
F+m guidelines
F+m guidelinesF+m guidelines
F+m guidelines
 
OneGroup ID Manual-BU-091814
OneGroup ID Manual-BU-091814OneGroup ID Manual-BU-091814
OneGroup ID Manual-BU-091814
 
Corporate identity guidelines
Corporate identity guidelinesCorporate identity guidelines
Corporate identity guidelines
 
Rio 2016-aspectos-econc3b4micos-daniela-matos
Rio 2016-aspectos-econc3b4micos-daniela-matosRio 2016-aspectos-econc3b4micos-daniela-matos
Rio 2016-aspectos-econc3b4micos-daniela-matos
 
LivableCNY Brand identity-guideline
LivableCNY Brand identity-guidelineLivableCNY Brand identity-guideline
LivableCNY Brand identity-guideline
 
Tencent Company Review - December 2016
Tencent Company Review - December 2016Tencent Company Review - December 2016
Tencent Company Review - December 2016
 
Logo guidelines
Logo guidelinesLogo guidelines
Logo guidelines
 
Investor proposal
Investor proposalInvestor proposal
Investor proposal
 

Recently uploaded

Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
 

Recently uploaded (20)

2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leadsHannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 

Facebook Dynamic Product Adverts