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aastey story

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aastey story

  1. 1. all about aastey
  2. 2. Our values ● Size inclusive ● sustainable ● mindfulness ● Reduce carbon footprint
  3. 3. aastey aastey, also known as the lockdown baby of our founders jeevika tyagi and kanupriya mundhra, started in 2020. two everyday women worn down by work, surrounded by the grief of a pandemic, realised that they had begun to lose sight of their happy moments. the negatives had begun over shadowing the positives. so to right this, they coined the term, live aastey. Our story our mission is to create a world where people aren’t differentiated on the basis of their colour or size. and to eliminate all biases that have been created over centuries based on what size one wears or how their body type defines what is available for them to wear. Our mission
  4. 4. aastey 2020 nov one makeup does not fit all why should one size fit all? lockdown lack of mindfulness 2022 april beginnings of a new era with a brand new mumbai office 2022 may we launch the new summer collection that takes us right back to our childhood 2022 june aastey transformation is complete with a brand new website , new logo and the first ever brand film launch 2022 july there is no stopping us now as aastey launches its new club collection

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