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Behavior-Based Predictive Models
Disclaimer ,[object Object]
Special Thanks to ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Status ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Genuine Count Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Observed  Heterogeneity
Major Alternative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Observed  Heterogeneity Unobserved  Heterogeneity ┴
Composite Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Application ,[object Object],[object Object],[object Object]
Data Summary For outcome, Variance = 4 times Mean
EDA on Outcome 1. 80% Cardholders have 0 delinquency. 2. Large dispersion with long tail
Traditional Modeling Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Standard Count Data Model ,[object Object],[object Object],proc genmod data = credit; model Y = < PREDICTORS > / dist = NB link = log ; run; ,[object Object]
NB Output
NB Portfolio Prediction
How to Score
NB Account Prediction
Hurdle Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hurdle Model in SAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Probability for Zero Probability for Zero-Truncated Poisson
Hurdle Output Drivers for Presence of Delinquency Drivers for Severity of Delinquency
Hurdle Portfolio Prediction Un-normalized Truncated Poisson Distribution Composite Distribution
Hurdle Segmentation 1. Segmentation Model: Logistic Model separates BLUE from RED 2. Severity Model: Truncated Poisson predicts severity of RED
Hurdle Account Prediction
Zero-Inflated Poisson Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ZIP Model in SAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Probability for zero Probability for Poisson after excluding zero
ZIP Output Drivers for Existence of Risk Drivers for Severity of Risk
ZIP Portfolio Prediction Un-normalized Poisson Distribution Composite Distribution
ZIP Segmentation Same outcome but different risk implications 1. Blue (72%): Established, free from financial risk 2. Red (8%): Vulnerable, might deteriorate in bad time
ZIP Account Prediction
Latent Class Poisson Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LCP Model in SAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Probability of LC component 1 Probability of LC component 2
LCP Output Drivers for Low Risk Drivers for High Risk
LCP Portfolio Prediction Poisson Distribution of High Mean Composite Distribution Poisson Distribution of Low Mean
LCP Segmentation
LCP Account Prediction ~ 5% benefit at high-risk zone
Parameter Comparison In Hurdle / ZIP, 1 st  set of BETAs explain why delinquent and 2 nd  set explain how many delinquencies will be.
Prediction Comparison ,[object Object],[object Object],[object Object],[object Object]
Model Comparison ,[object Object],[object Object],[object Object],[object Object]

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Behavior-Based Predictive Models