1. What You Can Learn About
UX from Dining Out
Jimmy Chandler
User Experience Sr Manager, PasteGroup
@uxprinciples
2. Danny Meyer, Setting the
Table
• Goal: meet emotional needs of
your customers
• Meyer tries to meet these
emotional needs through his
restaurants’ hospitality
3. First four things we hope
every infant experiences
• Eye contact
• Smile
• Hug
• Food
Danny Meyer, Setting the Table
4. Service
The technical delivery of a product
Hospitality
How the delivery of that product
makes us feel
Danny Meyer, Setting the Table
6. User Experience
The sum of all interactions and
events, both positive and negative,
between a person and a product or
service.
adapted from a definition found at
www.longdogstudio.com/fern/resources/tools/glossary/index.htm
7. UX Umbrella
• Visual design
• Information architecture
• Interaction design
• Usability
• User research
• Content strategy
http://www.slideshare.net/uxcrank/the-ux-umbrella
8. Emotional Design
• Emotions change how we solve
problems
• Positive emotions critical to
learning, curiosity & creative
thought
• Attractive interfaces perceived as
easier to use
10. You cannot not communicate. Every
behaviour is a kind of communication.
Because behaviour does not have a
counterpart (there is no anti-
behaviour), it is not possible not to
communicate.
Paul Watzlawick’s First Axiom of Communication
11. First Rule of UX
Everything a designer does affects
the user experience
Source: http://52weeksofux.com/tagged/week_1
12. Principles of UX
• Understand the problem
• Understand your users (acknowledge that
the user is not like you, have empathy)
• Simplicity
• Cues, context, feedback, scent
• Visual hierarchy
• Errors: preventable, reversible
13. Recommended Books
• Steve Krug, Don’t Make Me Think and Rocket Surgery Made Easy
• Don Norman, Emotional Design and Design of Everyday Things
• Alan Cooper, The Inmates Are Running the Asylum and About
Face 3
• Russ Unger and Carolyn Chandler, A Project Guide to UX Design
(2nd Edition)
• Peter Morville and Louis Rosenfeld, Information Architecture for
the World Wide Web (3rd Edition)
• Jeff Raskin, The Humane Interface
• http://rosenfeldmedia.com/books/
• http://ideas.semanticfoundry.com/the-ux-canon-essential-
reading-for-the-user-experience-designer/
14. Recommended Websites
• Whitney Hess, So you wanna be a user experience designer
• Step 1: Resources http://whitneyhess.com/blog/
2009/06/30/so-you-wanna-be-a-user-experience-
designer-step-1-resources/
• Step 2: Guiding Principles http://whitneyhess.com/blog/
2009/11/23/so-you-wanna-be-a-user-experience-
designer-step-2-guiding-principles/
• http://52weeksofux.com
• http://uxmyths.com/
• http://www.uie.com/brainsparks/
• http://alistapart.com/