This document provides guidance on using library databases to research integrated marketing communications and sales strategies. It outlines four key things to know: 1) How to find articles using subject guides and databases; 2) How to request full-text articles when only an abstract is available; 3) How to use Google Scholar from the library's database list; and 4) How to use the online catalog to request books for delivery to the Edwards Campus. The document then demonstrates searching two marketing databases and reviewing results.

1. Integrated Marketing
Communications and
Sales Strategies
Database Research
Lissa Lord
02-06-14

2. Dissertation Research Blog
http://dissertationresearch.blogspot.com
2

3. We need to know this:
(1)Find articles using databases (found in subject guides
and at the bottom of the Libraries’ homepage –
www.lib.ku.edu)
(2)How to request full text articles if we find only abstracts (
WebRetrieve)
(3)How to use Google Scholar from the list of library
databases
(4)How to use the online catalog to find books and request
delivery to Edwards Campus
3

4. Good starting point.

5. Marketing Communication is searched
in General Business Sources
5

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8. Limit the results by Peer reviewed
journals and Date

9. Link

12. For full-text

16. Searched again in this database

20. What we’ve done:
Looked at two databases: ABI/INFORM and
Communication & Mass Media
We can now find these using the alphabetical listing
for databases on the Libraries’ homepage at:
http://www.lib.ku.edu
And, more are listed on the handout: Databases and
More
Now, take a quick look at Google Scholar from the
Libraries’ list of databases

24. How to get this
book?

30. Edwards Campus

31. Does the Library have e-Journals?

33. journal of integrated
marketing communications

36. E-Books?

41. Ask the Librarian
Lissa Lord
llord@ku.edu