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Twitter: http://www.ukoln.ac.uk/web-focus/events/seminars/bath-library-2011-03/#bathlib Enhancing Access to Researchers Papers: How Librarians and Use of Social Media Can Help Brian Kelly Acceptable Use Policy Recording this talk, taking photos, UKOLN ISC having discussions using Twitter, University of Bath etc. is encouraged - but try to keep Bath, UK distractions to others minimised. Blog: http://ukwebfocus.wordpress.com/ Twitter: @briankelly / @ukwebfocus UKOLN is supported by: This work is licensed under a Attribution--ShareAlike 2.0 licence (but note caveat)

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Idea from Cameron NeylonYou are free to: copy, share, adapt, or re-mix; photograph, film, or broadcast; blog, live-blog, or post video ofthis presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Note Shutterstock images used under licence (see final slide). Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:2 http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites

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Introduction About Me Brian Kelly: • UK Web Focus: national advisory post to UK HEIs • Long-standing Web evangelist • Based at UKOLN at the University of Bath • Prolific blogger (1,000+ posts since Nov 2006) • User of social media to support work activities • Prolific speaker (~380 talks from 1996-2011) • Part of UKOLN’s Innovation Support Centre (ISC) UKOLN: • Supporting innovation across higher & further education • Funded by JISC3

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I also write peer- reviewed papers and deposit them in Opus 63 items 60 full text4

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Are They Popular? Most downloaded items in Opus since launch5

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Reasons For Paper’s Popularity Possible reasons • Quality of paper • Quality of metadata • Provision of full-text, rather than just metadata • Importance of co-authors • Role of social media • Formats used (HTML as well as PDFs) • Location of authors (3 authors and 5 items in top 20 from Wessex House level 5!) • Other suggestions?6

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Evidence How do we find out more? • Peak statistics no longer available on Opus  But: • Blog post about availability in Opus published on 11 August 2009Conclusion: Blog post responsible for initial popularity 7

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Evidence How do we find out more? • Peak statistics no longer available on Opus  But: • Blog post about availability in Opus published on 11 August 2009 But: blog stats also show only total of 36 clicks to Opus entryConclusion: Blog post (& tweet?) responsible for initial popularity 8

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Beyond the Individual Paper Most downloaded papers from UKOLN staff 16 out of top 20 mine! Evidence of value of9 particular techniques?

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SEO or SMO SEO: Helping Google find your papers through: • Writing style, document structure, … • In-bound links SMO: Helping other people find your papers through: • Viral marketing • Sharing on social media services SMO: Good for new papers, but not relevant for popular papers written from 2004-8 SEO: Document structure consistent. Difference appears to be significant nos. of in-bound links10

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Third Party Services Significant use of third party services to link to Opus: • LinkedIn • Researchgate • Academia.edu • Mendeley11

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Popular Elsewhere? Survey of Russell Group university use of services published on UK Web Focus blog on 5 March 2012 Conclusions • Popularity of Academia & LinkedIn established • Let’s encourage our researchers to have links to papers in IR12

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Further Work Further work planned: • SEO analysis of institutional repositories using Linkdiagnosis.com & Majesticseo.com13

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Further Work Further work planned: • SEO analyses of institutional repositories using Linkdiagnosis & MajesticseoInitial findings (from Linkdiagnosis.com)suggest importance of: • Wordpress.com (100) • Wikipedia (100) • Microsoft Academic Search (100)14 • MSN.com (100)

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Ethical Considerations Is promotion of ‘marketing’ of research outputs ethical? Thoughts: • Importance of ‘impact’ • Political relevance • Researchers taking responsibility for highlighting papers they feel important • A library of papers nobody reads is, in some respects, a failure15

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Ethical Considerations Is promotion of ‘marketing’ of research outputs ethical? Thoughts: • Importance of ‘impact’ • Political relevance • Researchers taking responsibility for highlighting papers they feel important • A library of papers nobody reads is, in some respects, a failure The goal: • Researchers and practitioners finding papers easily • Reading, discussing & citing16 papers

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The Social Librarian Librarians can help support researchers in maximising access to their research Librarians can also: • Build on established values of honesty and trust • Present themselves & their values to popular social media sharing services • Provide indicators of value of resources on those services Or: • Do on popular services what they did on little used Library web sites in 1990s! • Gain benefits from the ‘network effect’17

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My Trusted Social Librarian post: See http://ukwebfocus.wordpress.com/2012/02/16/ my-trusted-social-librarian/18

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My Trusted Social Librarian Ideas from Tony Hirst’s OUseful blog: • Could Librarians Be Influential Friends? 27 Oct 2010 • Invisible Library Support – Now You Can’t Afford Not to be Social? 13 Jan 2012 I trust my peers to share valuable resources • Are librarians missing? • Is this a threat to their value in an electronic age?19

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Figshare blog post, 26 March 2012 • xx20

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Conclusions • Library sector has tended to focus on in-house services (Library web site; IR; …) Open up the metadata! • Missing opportunities to exploit potential of social sharing services? • Missing opportunities to exploit library values of trust, honesty and transparency? • Enhanced access can be based on:  In-house technical developments  Advocacy, open licences, …  Exploiting popular services which link to content • Opportunities await!21

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Questions Any questions or comments?22

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Acknowledgements Images copyright Shuttlestock and used under licence: shutterstock_52733221.jpg shutterstock_48537328.jpg shutterstock_52232947.jpg shutterstock_13720369.jpg shutterstock_46679812.jpg shutterstock_84417262.jpg shutterstock_73799686.jpg shutterstock_12741562.jpg shutterstock_52853291.jpg shutterstock_8441726.jpg23