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The power of public sociology

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The power of public sociology

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Anyone with a sociological imagination can make a difference and together we can change the world! In this inspirational talk, the founder and editor of Sociological Images traces its humble beginnings and surprising impact. Drawing on inspiration from C. Wright Mills, she argues that each and every one of us can contribute to ensuring that sociology guides our national conversation and shapes our policy.

Anyone with a sociological imagination can make a difference and together we can change the world! In this inspirational talk, the founder and editor of Sociological Images traces its humble beginnings and surprising impact. Drawing on inspiration from C. Wright Mills, she argues that each and every one of us can contribute to ensuring that sociology guides our national conversation and shapes our policy.

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The power of public sociology

  1. 1. TOGETHER, WE CAN CHANGE THE WORLD The Power of Public Sociology Lisa Wade, PhD Sociological Images t: lisawade f: lisawadephd i: lisawadephd
  2. 2. TOGETHER, WE CAN CHANGE THE WORLD The power of public sociology
  3. 3. Sociology is “in many ways… a terrible lesson; in many ways a magnificent one.” - C. Wright Mills
  4. 4. Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry. Mission
  5. 5. Reach  SocImages: 4,771,031 visits in 2014  TSP: 20,822th most popular website in the U.S. out of ~1 billion active websites Post Secret 20,100 Color Lines 19,286 Ms. Magazine 20,168 Cute Overload 15,745 Freakonomics 17,261 Reach
  6. 6. Reach Reach
  7. 7. Reach Organic searches: Reach blurred lines (rape) 3,364 aspic 275 porn (various) 2,261 tough guise 2 275 ice cream truck song 983 framing child deviance 243 wate on 584 Down Syndrome life marginalization 523 …expectancy 237 (history of) high heels 517 straight pride Halloween 234
  8. 8. Reach Direct links: Reach huffington post 53,229 pacific standard 7,664 feedly 35,727 wonderzine 7,321 bitch 12,186 skepchick 5,958 cracked 12,026 slate 5,217 TV tropes 9,450 already pretty 4,673 NPR 9,178 GQ 4,453 jezebel 9,110 insider higher ed 3,910 feministing 8,690 business insider 3,524 buzzfeed 8,346 cosmopolitan 3,333
  9. 9. Reach Social media: Reach facebook 1,436,533 quora 952 twitter 106,372 weebly 927 reddit 70,223 netvibes 413 pinterest 65,126 linkedin 403 tumblr 53,699 vkontakte 395 stumbleupon 51,936 stack exchange 301 digg 20,531 yahoo answers 295
  10. 10. Reach  Pinterest: 15,000+ followers, 597 visits/day  Twitter: 23,000+ followers, 71 tweets/post  Tumblr: 24,000+ followers, 1,083 notes/post  Facebook: 78,000+ followers, 296 likes/post 138 shares/post 27,219 views/post Reach
  11. 11.
  12. 12. Reach How to get started  Inquire with existing sites…  …and also have your own  Open social media accounts Tips!
  13. 13. Reach How to do a good job  Keep it sociological  Be timely  Keep it short  Expect to be bad at it for a while  Develop a voice Tips!
  14. 14. Reach Things to keep in mind  Being wrong in public is best! Tips!
  15. 15. Reach Things to keep in mind  Being wrong in public is best!  Being visible comes with a cost Tips!
  16. 16. Just a tipoff, to let you filthy feminazi CUNTS know that we are exposing you, you fucking pieces of shit... see [some guy’s] piece in [redacted], a leading men's rights magazine site, and boy does it expose you and your fucking feminazi cunt blog for what you are.... nothing but awful screaming feminazi harpy cunts who need to suck a dick and calm down... you evil twats... Aside from this tipoff, all I will say to such feminazi CUNTS like you is, suck my fucking dick you awful feminazi cunts. FUCK I HATE YOU, AND EVERYTHING YOU STAND FOR!!!!! DOWN WITH FEMINAZI COCKSUCKING CUNTS WHO I HOPE GET BREAST CANCER. Eat shit.
  17. 17. Reach Things to keep in mind  Being wrong in public is best!  Being visible comes with a cost  But sociology matters Tips!
  18. 18. TOGETHER, WE CAN CHANGE THE WORLD Conclusion Lisa Wade, PhD Sociological Images t: lisawade f: lisawadephd i: lisawadephd
  19. 19. TOGETHER, WE CAN CHANGE THE WORLD Questions Lisa Wade, PhD Sociological Images t: lisawade f: lisawadephd i: lisawadephd

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