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A Call for Public Sociology: Inspiration and Insights from Sociological Images

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Doing public sociology:
Notes from a practitioner
Lisa Wade, PhD
Sociological Images
t: lisawade
f: lisawadephd
i: lisawad...

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Sociological Images encourages people to exercise and
develop their sociological imaginations with
discussions of compelli...

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Reach
 SocImages: 4,000,000+ pageviews in 2015
Reach

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A Call for Public Sociology: Inspiration and Insights from Sociological Images

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The most widely-read sociology blog on the web, Sociological Images helps a broad public audience develop and apply a sociological imagination. In addition to offering an overview of the blog’s reach and impact, Lisa Wade, PhD – founder, author, and editor – will narrate the blog’s unlikely beginnings, reveal the “behind the scenes” workings, and share its evolving philosophy, including those features that have contributed to its success. Lisa will close with an optimistic call to take advantage of the keen and eager public interest in the social sciences, with tips, advice, and encouragement.

The most widely-read sociology blog on the web, Sociological Images helps a broad public audience develop and apply a sociological imagination. In addition to offering an overview of the blog’s reach and impact, Lisa Wade, PhD – founder, author, and editor – will narrate the blog’s unlikely beginnings, reveal the “behind the scenes” workings, and share its evolving philosophy, including those features that have contributed to its success. Lisa will close with an optimistic call to take advantage of the keen and eager public interest in the social sciences, with tips, advice, and encouragement.

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A Call for Public Sociology: Inspiration and Insights from Sociological Images

  1. 1. Doing public sociology: Notes from a practitioner Lisa Wade, PhD Sociological Images t: lisawade f: lisawadephd i: lisawadephd
  2. 2. Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry. Mission
  3. 3. Reach  SocImages: 4,000,000+ pageviews in 2015 Reach
  4. 4. Reach Organic searches: Reach wate on 558 androcentrism 97 Piaget experiments 293 Tough Guise 2 95 what is creole 289 black and white twins 80 Hewitt bikini controversy 237 sad white babies with mean marginalization examples 221 …feminist mommies 76 Irish stereotypes 183 hidden curriculum 66
  5. 5. Reach Direct links: Reach huffington post 53,229 pacific standard 7,664 feedly 35,727 wonderzine 7,321 bitch 12,186 skepchick 5,958 cracked 12,026 slate 5,217 TV tropes 9,450 already pretty 4,673 NPR 9,178 GQ 4,453 jezebel 9,110 insider higher ed 3,910 feministing 8,690 business insider 3,524 buzzfeed 8,346 cosmopolitan 3,333
  6. 6. Reach Social media: Reach facebook 1,436,533 quora 952 twitter 106,372 weebly 927 reddit 70,223 netvibes 413 pinterest 65,126 linkedin 403 tumblr 53,699 vkontakte 395 stumbleupon 51,936 stack exchange 301 digg 20,531 yahoo answers 295
  7. 7. Reach  Pinterest: 15,000+ followers, 597 visits/day  Twitter: 24,000+ followers, 71 tweets/post  Tumblr: 24,000+ followers, 1,083 notes/post  Facebook: 82,000+ followers, 296 likes/post 138 shares/post 27,219 views/post Reach
  8. 8.
  9. 9. Reach “I don’t know enough yet.” “I don’t know enough about that.” “What if I say something stupid?” Yes, you!
  10. 10. Reach Become a curator  Pick a platform…  Pick a battle…  Craft a hashtag…  Start making friends… Tips!
  11. 11. Reach How to get started writing  Inquire with existing sites…  …and also have your own  Open social media accounts with a purpose Tips!
  12. 12. Reach How to do a good job  Remember that it’s not about you  Be timely  Keep it short  Expect to be bad at it for a while  Develop a voice Tips!
  13. 13. Reach Things to keep in mind  Being wrong in public is the best way to be wrong  Being visible comes with a cost Tips!
  14. 14. Just a tipoff, to let you filthy feminazi CUNTS know that we are exposing you, you fucking pieces of shit... see [some guy’s] piece in [redacted], a leading men's rights magazine site, and boy does it expose you and your fucking feminazi cunt blog for what you are.... nothing but awful screaming feminazi harpy cunts who need to suck a dick and calm down... you evil twats... Aside from this tipoff, all I will say to such feminazi CUNTS like you is, suck my fucking dick you awful feminazi cunts. FUCK I HATE YOU, AND EVERYTHING YOU STAND FOR!!!!! DOWN WITH FEMINAZI COCKSUCKING CUNTS WHO I HOPE GET BREAST CANCER. Eat shit.
  15. 15. Reach Things to keep in mind  Being wrong in public is the best way to be wrong  Being visible comes with a cost  You will receive smart critiques that sting (and that will make you a better scholar and person) Tips!
  16. 16. To conclude…
  17. 17. Questions? Lisa Wade, PhD Sociological Images t: lisawade f: lisawadephd i: lisawadephd

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