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Innovation: Fail and Learn

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How to work with innovation within your business

Publicada em: Tecnologia
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Innovation: Fail and Learn

  1. 1. Episerver Update – September 2017 Innovation: Fail and learn
  2. 2. S ø r e n T h i n g h o l m B u s i n e s s D i r e c t o r
  3. 3. where experiences are engineered
  4. 4. USA Canada Argentina France UK Germany Sweden Netherlands Denmark Switzerland India Singapore Australia China Over 2,500 people, one Agile organization. >1,000 + international digital projects. Delivered. 30+ offices, 14 countries, 5 continents. a truly global organization.
  5. 5. we design, build and nurture digital ecosystems CUSTOMER RESPONSIVE PLATFORMS EXPERIENCE DRIVEN COMMERCE SERVICE DESIGN THINKING ANALYTICS & BIG DATA OMNI- CHANNEL Enabling seamless multi-channel marketing through proactive client platforms Taking the next evolutionary step in e-commerce solutions Ensuring valuable differentiation in your market Providing evidence for improved decision making through internal and external data Reaching consumers through interactions on every channel
  6. 6. The Millenniums are here
  7. 7. 7 SORRY, UNCLE SØREN. BUT TEXTING IS FOR OLD PEOPLE
  8. 8. How my niece is seeing me… and all of you.
  9. 9. The greatest barrier to adopting digital strategies is not skepticism about their promise, but rather inexperience with their execution. “ “
  10. 10. So in a fast changing world – how do many track success? HITS How Idiots Track Success
  11. 11. How do we become smarter?
  12. 12. BIG DATA & AI OMNI-CHANNELPERSONALIZATION OMNI-CHANNEL
  13. 13. Please think about your last digital interaction with a company. Shopped online, researched, self service or any other interaction.
  14. 14. Customers Company Expectations Ability The Experience Gap
  15. 15. The Experience Gap is the fuel for disruption!
  16. 16. We all know these experience gaps, and as customers we react when our expectations aren’t met. Experience Gaps
  17. 17. Especially when you are busy Innovation is tough!
  18. 18. Factors that need to be in place to create innovation
  19. 19. CAPACITY AGILITY ABILITY
  20. 20. Explorative Space /Transform and Create /Network of Innovators//
  21. 21. Innovations that we work with our clients on right now 03 InCar Commerce Buy your stuff directly from the head unit in your car. 01 Connected Bottle Track how much water you drink (not just for the healthy freaks out there) 04 Valtech Vantage Tracking what people do in a physical world 02 Connected Store New life to a retail space that haven’t changed in a 100 years.
  22. 22. Innovations that we work with our clients on right now 07 Amazon Echo & Google Home +30 million devices connect customers and companies 05 Virtual reality Extend the physical retail space using advanced VR- technology with built in eCommerce 08 Data Building world changing services based on data 06 A/B test in store Why not use A/B-tests in they physical store?
  23. 23. Sometimes you win, sometimes you learn.
  24. 24. A bit of advice when wanting to achieve Digital Innovation
  25. 25. GET THE RIGHT PEOPLE ON BOARD LEARN FROM START UPS – EAT PIZZA CLOSE THE DIGITAL DEPARTMENT BE SMART BE ITERATIVE
  26. 26. Please swing by our stand today for a talk about Digital Innovation
  27. 27. valtech.com where experiences are engineered Thank you for your time. Let us connect on LinkedIn and exchange ideas about innovation. https://www.linkedin.com/in/sorenjensen/ Kanonbaadsvej 2 1437 Copenhagen K DK-Denmark Søren Thingholm Business Director, Retail & Commerce soren.thingholm@valtech.com
  28. 28. thank you

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