Melissa Barker, Social Media Associate Editor for ThoroughlyModernMarketing.com, presents her best tips for leveraging LinkedIn.

1. Branding Yourself
with LinkedIn

2. Recruiting
92% of ALL Hiring Managers
surveyed in 2011 used or
plan to recruit via social
media in 2012
Source: Wall Street Journal
THOROUGHLY MODERN MARKETING @Melissa_Barker

3. Branding Yourself 101
Know Yourself
• What do you want out of social media?
1. What do you want to be known for?
• What digital assets do you have now?
• What digital assets do you need AND
want to have?
THOROUGHLY MODERN MARKETING @Melissa_Barker

4. Why LinkedIn?
#1 Professional Social Network
THOROUGHLY MODERN MARKETING @Melissa_Barker

5. Myths
#1 LinkedIn is just an online resume.
#2 I have a profile, but the site just
doesn’t work!
#3 If I scream loud enough, people
will be enchanted by me.
THOROUGHLY MODERN MARKETING @Melissa_Barker

6. Optimizing Your Profile
The best profile tells the story of “you” …
who you are, what you’ve accomplished, and
why it is of value to connect with you
•Goal: Reach 100%
profile completeness
•Be sure to use keywords
THOROUGHLY MODERN MARKETING @Melissa_Barker

7. Wording Matters
http://www.youtube.com/watch?v=3pD3Tos6i8o
Man: “What did you do to my sign?”
Lady: “I wrote the same, but different words.”
THOROUGHLY MODERN MARKETING @Melissa_Barker

8. How does this help me?
THOROUGHLY MODERN MARKETING @Melissa_Barker

9. Creating a Headline
• Use Keywords
• 120 Characters Available
• Recommended Formula:
Who I am | Value or Solution | Trust/Credibility
THOROUGHLY MODERN MARKETING @Melissa_Barker

10. Crafting a Summary
Brevity
THOROUGHLY MODERN MARKETING @Melissa_Barker

11. Link to Your Other Profiles
• Have a Twitter
account?
• Have a blog?
• Have a personal
website?
• Have a company
website?
THOROUGHLY MODERN MARKETING @Melissa_Barker

12. Job Descriptions
Example
• A job listing for
EACH title
• Bulleted
description of
what YOU have
done
THOROUGHLY MODERN MARKETING @Melissa_Barker

13. Get Recommendations
• No limit
• Enhances your credibility #1 Thing you can do to gain
and personal brand credibility amongst
potential employers.
• Whom do I ask?
- Former Coworkers
- Customers
• Asking for recommendations:
- Click on “Ask for recommendations” below the
position
- Write a recommendation
Source: Jobvite
THOROUGHLY MODERN MARKETING @Melissa_Barker

14. Recommendations Best Practices
1. Ask for Specific Recommendations
2. Don’t Ask Everyone
3. Never Ignore a Request
4. Be Thoughtful About How You
Recommend
5. Please AND Thank You
THOROUGHLY MODERN MARKETING @Melissa_Barker

15. Create a Custom URL
Which of these URLs would you rather use to
drive business?
www.linkedin.com/in/yourname
OR
http://www.linkedin.com/profile/view?id=2455719905&au
2Econlm
THOROUGHLY MODERN MARKETING @Melissa_Barker

16. Profile Optimized… now what?
THOROUGHLY MODERN MARKETING @Melissa_Barker

17. #1 Company Pages
THOROUGHLY MODERN MARKETING @Melissa_Barker

18. #2 Recommended Jobs
THOROUGHLY MODERN MARKETING @Melissa_Barker

19. #3 Upgraded Account
• Job Seeker Three Levels
• Basic, Seeker, Plus
• Added Values
- Job Seeker Badge
- Who’s Viewed Your Profile
- Webinar Access
Example - Recruiters Message for Free
- Priority Customer Service
- Featured Applicant – Top of
List
(Varies for Levels)
- Contact Anyone (InMail)
- Company Introductions
THOROUGHLY MODERN MARKETING @Melissa_Barker

20. Networking with Groups
THOROUGHLY MODERN MARKETING @Melissa_Barker

21. Selecting Groups
1. Activity
2. Group Size
3. Amount of Spam
What is your goal?
3.Relevance
4.Position Emphasis
5.Company Size Emphasis
THOROUGHLY MODERN MARKETING @Melissa_Barker

22. Join Groups
• Join
2 or 3
to start
• Search based on purpose and location
• Participate daily
- Target popular discussions
• Connect with group members
THOROUGHLY MODERN MARKETING @Melissa_Barker

23. Keys to Success
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24. Make Networking a Habit
“It isn’t what you know, it’s who you
know.”
•Add coworkers
•Add friends and family
•Add group members
•Add other social media contacts
•Become a LION
[LinkedIn Open Networker]
THOROUGHLY MODERN MARKETING @Melissa_Barker

25. Personalize It
1. Greeting with
their name
2. Where you
know him/her
from
3. WHY you want
to connect
4. Closing
THOROUGHLY MODERN MARKETING @Melissa_Barker

26. Organize It
THOROUGHLY MODERN MARKETING @Melissa_Barker

27. Add Your Profile URL to…
Email Signatures
Business Cards
Other Social Media Profiles
THOROUGHLY MODERN MARKETING @Melissa_Barker

28. Participate Daily
Make it a Routine – 15 Minutes
•Clear Your Inbox
•Add People You Met (last 24 hrs)
•Status Updates
•Groups
THOROUGHLY MODERN MARKETING @Melissa_Barker

29. What is the secret to being
successful at using social media
to create my brand?
Consistent engagement.
THOROUGHLY MODERN MARKETING @Melissa_Barker

30. twitter: @TMMPDX
website: TMMPDX.COM
email: INFO@TMMPDX.COM
(@Melissa_Barker)
THOROUGHLY MODERN MARKETING