1. How to Engage
Facebook Users
Lisa Marie Wark, MBA
@LisaMarieWark
www.LisaMarieWark.com
www.BuyYourApp.com

2. Founder/Owner: Lisa Marie Wark & Assoc.
Affiliated Associations
Founding Member: Medical Spa Association
Member: International Spa Association
Public Member: Nevada State Board of Dental Examiners

3. “Social Media is the BIGGEST shift since the
Industrial Revolution” – Erik Qualman, Socialnomics
“The OLD way of advertising
is no longer working….
Like it used to….”

4. Social Media:
What it means to YOUR Medical Practice
 Big, important difference:
 Traditional media = one-way
communication
 Billboard, print ad,
commercial, “talking at”
 Social media = interactive
dialogue
 Blogging, engaging, sharing,
commenting, “talking with”
4

5. def (Wikipedia) - Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing techniques.
It refers to the means of interactions among people in which they create, share,
and exchange information and ideas in virtual communities and networks
Social Media IS NOT
A fad
A replacement for traditional advertising
The first step and only step
The magic bullet
FREE
A monologue/Sales Pitch about YOU
Social Media IS
A Democratization of Marketing, a powerful new venue to integrate
Engagement in conversation with your patients.
Going where your patients already are or where they want to be
Time-consuming
Listening and dialogue… All about THEM
What is Social Media?

6. For the Healthcare Industry TRUST is Key

7. The most three most trusted forms of advertising are:
Recommendations from people I know - 90%
Consumer opinions posted online - 70%
Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth
marketing accessible and available to everyone with a computer (or phone).
FROM THIS TO THIS
The question is, how do we engage a patient to influence others?
Word-of-Mouth Goes Virtual

9. 750 million users
The average U.S. Internet user spends more time on Facebook
than on Google, Yahoo, YouTube, Microsoft, Wikipedia and
Amazon combined.
Average age is 38
#2 visited site (after Google)
The New Oxford American Dictionary voted “unfriend” as the
2009 Word of the Year.
THAT STATS

10. EVERYDAY – Respond to inquiries, add fans, post on other
pages, share links.
WEEKLY – Feed your blog posts.
Use the paid advertising
Friend pages are for individuals; Fan pages are for businesses.
Don't sell, sell, sell
Lighten up
How to Facebook?

11. • Each Facebook user
spends on average 15
hours and 33 minutes a
month on the site
• More than 250 million
people access Facebook
through their mobile
devices
• More than 2.5 million
websites have integrated
with Facebook
• 30 billion pieces of
content is shared on
Facebook each month

12. • 96% of Millennials
have joined a social
network
• One in every nine
people on Earth is on
Facebook ( This
number is calculated
by dividing the
planets 6.94 billion
people by Facebook’s
750 million users)
• People spend 700
billion minutes per
month on Facebook

14. FACEBOOK

15. Facebook Engagement
Objectives:
1. Increase Your Reach – Fan base
2. Foster a Network of Followers & Champions/Influencers
3. Extend Opportunities of Engagement by Asking Questions
4. Identify Real Trends by Listening to conversations
5. Shape conversations about medicine

16. Purchasing Profiles
 CLIENT #1:Targets women who are a little more racey, sexy,
new money, realtors, cocktail waitresses,Vegas club scene. I
found some blogs where you can grab imagery that explains
the lifestyle....

17. Purchasing Profiles
CLIENT #2 - Men and women who need helping shedding
weight.They need to be inspired and motivated...The lifestyle is
moms, professionals, - Really anything on this tumblr page you
can use... Feel free to change it up and use before and after
photos as inspiration.
CLIENT #3 -Women who want flawless skin... Really pushing the
mommy makeovers and anything the Sciton laser does along
with the Rejuvapen... Not sexy, more clinical medical concierge
marketing profile... More medical, informational, more authority,
lots of before and after photos from the sciton laser bbl forever
young, bbl bare... maybe 1 post out of 10 on healthy eating or
food for beauty...

18. Purchasing Profiles
 CLIENT #4 They have a huge hispanic patient base. Mainly
because the doctor is hispanicThey love everything latin..
Brazilian Butt lifts are a big seller for him. So beautiful latin
women with that body type is perfect.They also do skin
tightening and have theViora reaction machine...They like the
sexy latin look - lifestyle – imagery.
 CLIENT #5 As you know they are really pushing the spa-
look... Lots of spa imagery, relaxation, beauty ...The flowers
the more zen feel.The doctor is very old school as well. So as
much zen mixed with beauty imagery..
.

19.  Questionable Appropriate
PROFESSIONAL PROFILE

20. Daily Posting Strategy

23. Fan Engagement
•187 Reach
•10 Likes
•1 Comment
•2 Shares
•Total Fan Base
•>350 Fans

30. Fan Engagement
•1,086 Reach
•25 Likes
•3 Comments
•Total Fan Base
•>250 Fans

33. DAILY QUOTES
 BEAUTY, INSPRIATIONAL, UPLIFTING

36. Facebook Engagement
Objectives:
1. Increase Your Reach – Fan base
2. Foster a Network of Followers & Champions/Influencers
3. Extend Opportunities of Engagement by Asking Questions
4. Identify Real Trends by Listening to conversations
5. Shape conversations about medicine

37. Unicorn Medical Weight Loss & MediSpa
Slideshare.net
SocialMediaToday.com
Jeff Bullas’ Blogger
Medical Sculpturing & Gyn Care
Neilsen
And, of course, Blogs, Facebook, LinkedIn, Twitter, and
Youtube.
Additional Resources

38. Lisa Marie Wark, MBA
@LisaMarieWark
www.LisaMarieWark.com
www.BuyYourApp.com