Workshop for #ISS3007 Global Enterprise Summer School, University of Exeter August 2019.

1. Our Digital Futures
@lisaharris
August 2019
#ISS3007 Global Enterprise Summer School

2. Plan for today
We will discuss the following themes
• The “big picture” of change
• What does the future of work look like?
• What skills do we need to develop for success?
• What practical steps can we take to prepare?
You can add your thoughts and ideas to this Padlet

3. What can we learn
from this one photo
about the
development of new
technologies and the
services and jobs that
they support?
Add your ideas to the
Padlet

4. Waves of Disruption
“Digital is not technology; it’s empowering people, organisational
culture and new behaviours”
1. The digital “front end” – adding a new layer to existing systems to
engage with customers
2. Digital transformation – changing the whole business in response to
new competitive pressures
3. The third wave – still at a very early stage…think AI, 5G, big data…
Read “Why digital leadership rocks the boat”

5. Examples of Artificial Intelligence (AI)
• Transforming Tennis at Wimbledon
• It what ways do these developments change the experience for players and
audience?
• Transforming shopping at Amazon Go
• Carry out some research to update this article – for example, have more
stores since opened, what has customer and competitor reaction been?

6. WeWork – reinventing the workplace
• Is physical office space needed in a world of connectivity and cloud-based data storage?
• Some businesses operate entirely virtually with staff to cover every time zone
• But demand for co-working physical space has never been higher
• A co-working report by Cushman Wakefield shows that 21% of all central London office space in
2017 was let to workspace providers, 3x the 2016 figure
• WeWork and Spaces together accounted for over 50% of this increase
• This fascinating article from the New York Times focuses on WeWork in New York:
“WeWork isn’t really a real estate company. It’s a state of consciousness…a generation of
interconnected emotionally intelligent entrepreneurs.”
Is this really the future of office work?

7. “Re-skilling, re-location and flexibility” – MGI Report
• 30% of the hours worked globally could be automated by 2030
• Automation does not necessarily mean that jobs will be lost, but it does
require acquisition of new skills
• Where jobs involve managing people or engaging with customers, the
scope for effective automation is lower.
• “Low level” manual jobs are difficult to automate and there is little
economic incentive to do so
• 8-9% of the workforce could be employed in roles that currently don’t
exist.
• What jobs do you think will see INCREASED demand?

8. Jobs where demand is increasing
• To satisfy increasing demand for consumer goods
• Healthcare needs related to ageing populations
• Developing and providing information technology services
• Construction industry and associated services to meet rising demand
for housing
• Development and installation of renewable energies
• Domestic and caring services for the very young and the very old
• What are the key skills you would associate with these jobs?

9. The challenge
A standard CV is no longer sufficient to stand out from the crowd in a global and
rapidly evolving job market.
“We are currently preparing students for jobs that
don’t yet exist, using technologies that haven’t
been invented, in order to solve problems we
don’t even know are problems yet.”
- Karl Fisch, “Did You Know”
http://www.youtube.com/watch?v=YmwwrGV_aiE

10. “Third Space Thinkers”
• Watch this short presentation by Ernest Wilson of University of Southern
California
• He lists the key skills of third space thinking as:
• 360 degree thinking (taking a holistic view)
• Empathy (understanding, respect and tolerance)
• Cultural competence (appreciating and respecting differences)
• Adaptability (flexible and willing to change)
• Intellectual curiosity (asking the “why?” questions)
Can any one person have all of these skills? Can they be taught?

11. Coaching, Caring and Connecting
• Cognizant’s new report (video, 6m) describes 21 new job roles for the digital age
• All of these roles involve significant human input, even if technology is central to
their function
• Overlaps with the skills of “third space thinking”
• Key takeaways include:
• Work has always changed. Secretarial roles, for example, were commonplace until recently.
• Many current jobs will not be missed because they are dangerous or disliked.
• Machines nearly always need people to engage with them in order to be effective.
• People will always come up with new ideas and sources of work.
• Technology may change the focus of many jobs but will improve their quality.
• It will also create new problems for humans to solve!

12. Look up the interactive version of this diagram
in the Cognizant report and click the dots to see
more information.
Do any of these roles appeal to you? Why?

13. Recruitment in a digital world
According to a study by Jobvite:
• 96% of recruiters use social media in the hiring process
• 80% had been positively influenced by a candidate’s professional
social network profile
• 78% had been negatively influenced towards a candidate’s
inappropriate use of social media
• More input here from past students on employer expectations

14. Your digital profile matters
Source: Jobvite 2018 Recruiter Nation Survey “The Tipping Point: Next Chapter in Recruiting”

15. Is the glass half empty?
How can we be effective learners/researchers/professionals in a world where
we are:
• increasingly swamped with data
• restricted by our filter bubbles to engaging with “people who are like us”
• concerned about privacy issues, identity theft, fake news, trolling…?

16. Or is it half full?
By actively developing and managing our digital footprint we can:
• Keep up to date with developments in our field
• Showcase our work for public engagement and impact purposes
• Build our internal and external networks to “stand out from the crowd” and
enhance career development
• Engage with colleagues in creative ways
• Collect research data and disseminate research findings
• Promote “digital citizenship”
• Building social capital with social media (video 3 mins)

17. My Digital Profile
Lisa Harris, Digital Educator. Connect via
@lisaharris / L.J.Harris@exeter.ac.uk
Finding me online:
Twitter
LinkedIn
Slideshare
Innovation in Education blog
About.me
HaikuDecks

18. More Resources
• Our free MOOC, Building your Career in Tomorrow’s Workplace,
begins on 30th September for 2 weeks. You are welcome to join us!
• Future-proofing the Workforce, (2019) by Adecco and Boston
Consulting Group
• Harris, L. and Rae, A. (2011) “Building a personal brand through social
networking”, Journal of Business Strategy
• “Making an Impact” from the “In Business” series on BBC Radio 4,
August 2019

19. Digital Literacies
• effectively search for information and store the results.
• evaluate the reliability of online information.
• use editing, media-capture, communication and presentation tools.
• collaborate and support others to participate effectively in online
communities.
• grow, manage and activate our networks effectively
• present an appropriate online image and stay safe while doing so.
• create and upload original material - such as by blogging or vlogging.
• understand and respect the intellectual property rights of others

20. Digital Capabilities (JISC 2015)
https://www.jisc.ac.uk/rd/projects/building-digital-capability

21. Active not Passive!
• Active participation in relevant online social networks not only boosts
reputation, it develops new digital skills in:
• communication
• information management
• multimedia creativity
• It’s a long-term strategy to develop a customised “digital footprint”
• Building and managing this digital presence takes time and effort.

22. Free tools you may like to try
• Appear.in for webinars
• Googledocs for collaborative writing
• Haiku Deck for cool image-based presentations
• Piktochart for infographics
• Biteable and Powtoon for cartoon videos

23. Blogging is key…
• Current Exeter students:
• The Digital Coffee House by Max Walkowiak
• Julia Goes Digital by Julia Wilson
• Lisanne’s Online Journey by Lisanne van den Brink
• Navigating Work, Life and Play in the Digital Environment by Steven McRae
• The role of blogging in building a career – from The Employable
• How it all fits together – the Pervasive Professional Profile
• Harris, L. and Rae, A. (2011) “Building a personal brand through social
networking”, Journal of Business Strategy

24. Give before you receive
• Developing a ‘digital footprint’ which demonstrates our skills is not an overnight
task. Chris Brogan talks about ‘paying it forward’ – meaning we should give
before we receive.
• Long term benefit comes from focusing on the value we bring to our network, not
what we take from it.
• Don’t connect with someone on LinkedIn just when you need a recommendation.
Share useful information with your network, and you will benefit when you need
help in return.
• Watch the discussion with my PhD students on paying it forward here

25. Questions for you…
• Which social networks do you use professionally / for learning? What
specific value do they provide to you?
• Add your notes to this GoogleDoc to share with the group.

26. Social media
Commmunicating Your Research with Social Media:
A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video
by Amy Mollett, Cheryl Brumley, Chris Gilson, and Sierra Williams
• create and share images, audio, and video in ways that positively impact your
research
• connect and collaborate with other researchers
• measure and quantify research communication efforts for funders
• provide research evidence in innovative digital formats
• reach wider, more engaged audiences in academia and beyond
• See also Carrigan, M. (2016) Social Media for Academics

27. In summary, let’s look at some past predictions
• This Gizmodo article shows how various new technologies of the past
were predicted to “revolutionise” education
• But reality may be less dramatic, and/or take much longer than
expected to be achieved…
• In your groups, consider one of these examples that you have actually
experienced in your own education. What do you think made it
successful?