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Claiming your Facebook Place

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Do you have a Facebook Place yet? You should 'cause by the end of 2011 one in two Americans will have a smartphone and the numbers indicate that they like to check in at your business.

Publicada em: Negócios, Tecnologia
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Claiming your Facebook Place

  1. 1. Claiming Your Facebook Place<br />Taking advantage of the local revolution<br />
  2. 2. Brand Engagement<br />The main purpose of marketing is to engage your intended audience.<br />Engage = To attract and hold the attention of; engross.<br />Success at engagement results in:<br />Acquiring new clients<br />Retaining clients<br />Capturing referrals<br />
  3. 3. Mobile Technology<br />The increase in smartphone usage has increased the popularity of location based networks.<br />If you aren’t taking advantage of this new trend, you are falling farther and farther behind…<br />
  4. 4. Location-Based Networks<br />What are they and how do they work?<br />
  5. 5. Location-Based Networks<br />Merge the online world with local level engagement.<br />Mobile phone applications.<br />Use GPS to find places close to them.<br />Find their location in the list and ‘check-in.’<br />
  6. 6. Location-Based Networks<br />Why on earth would you want to do that?!<br />Connect with friends in the area.<br />See what shops friends frequent.<br />See what others think of these shops.<br />Find and experience new places in the area.<br />Play games based on experiencing these new places.<br />New spin on updating your status, with comments merged with your location.<br />
  7. 7. Why should you care?<br />By the end of 2011, one in two Americans will own a smartphone.<br />43% of local retailers plan on jumping onboard with location services in the next two years.<br />
  8. 8. Why should you care?<br />These networks offer a lot of promotional opportunities.<br />These networks are more influential than traditional advertising as they are available when clients are on-site.<br />
  9. 9. Have you heard of these?<br />
  10. 10. Claiming Your Facebook Place<br />Start with a familiar example.<br />
  11. 11. Find Yourself on Your Mobile<br />While at your salon, go to your Facebook App.<br />Select Check-in<br />Search for your Place<br />
  12. 12. Create Your Place<br />If you don’t have a place when you search, you can skip this whole process by simply entering your address into your Page.<br />
  13. 13. Create Your Place<br /><ul><li>Don’t have a Place? Enter your address into your Page and skip the rest of this tutorial.</li></li></ul><li>Find Your Place<br />Search on Facebook for your Place on Facebook.<br />
  14. 14. Claim Your Place<br />Click the link on the left-hand side of your places page that says “Is this your business?”<br />
  15. 15. Claim Your Place<br />The next screen asks you to certify that you are a representative of the business. Select that you are and click ‘Continue.’<br />
  16. 16. Claim Your Place<br />This will take you through the verification process that Facebook uses to ensure that you are, in fact, part of this company.<br />They will call the number provided in the Place so make sure to tell anyone that answers about this verification.<br />If you don’t receive a call, click the link that says “Is this the wrong number?” and Facebook will lead you through an alternative verification process.<br />
  17. 17. Follow linkup for more tips<br /> @linkupmarketing<br /> www.facebook.com/linkupmarketing<br />Contact us to see how we can help you build your online brand:<br />1-800-214-7032<br />info@linkupmarketing.com<br />www.linkupmarketing.com<br />