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Social Media Report - Marketing Week Live & Insight Show 2017

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Using Radarly, we generated a wrap up report outlining the key social media successes of Marketing Week Live and the Insight Show.

Publicada em: Marketing
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Social Media Report - Marketing Week Live & Insight Show 2017

  1. 1. Social Media Insight Report - March 8, 2017 - March 9, 2017 Your social media footprint… Insight Show// MWL Insight Show // MWL @LinkfluenceUK Social Media Insight Report (March 8th 2017 – March 9th 2017)
  2. 2. Social Media Insight Report - March 8, 2017 - March 9, 2017 The social media footprint… Marketing Week Live & Insight Show Social Media Insight Report (March 8th 2017 – March 9th 2017)
  3. 3. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017CONTEXT 3 With retweets Filters Insight Show - Marketing Week Live Queries March 8, 2017 - March 9, 2017 Period March 8th 2017 – March 9th 2017 Marketing Week Live & Insight Show
  4. 4. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 LISTENING 4 March 8th 2017 – March 9th 2017 Marketing Week Live & Insight Show
  5. 5. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 LISTENING OVERVIEW 5 March 8th 2017 – March 9th 2017 Marketing Week Live & Insight Show
  6. 6. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 6 Listening Distribution per Day How much was the brand/topic discussed during this period? On which platform? How has the volume evolved? VOLUME OF POSTS Based on the total amount of posts published during the selected period (6100 posts) 0 500 1000 1500 2000 2500 3000 3500 4000 03/08 03/09 +607 %3.02m Estimated Reach +591 %37.7m Impressions +717 %6.1k Volume Marketing Week Live & Insight Show
  7. 7. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 7 Listening Which topics clustered the most posts during the time period? What are the key metrics associated to those clusters? TOP 5 CLUSTERS PlatformsSentimentEstimated ReachImpressionsVolumeCluster Based on the total amount of posts published during the selected period (6100 posts) 17.2k216k11Lloyds urges advertisers to challenge image banks on diversi 1.67k20.9k11RT @MWL2017: Doors are open for #MWL17! Head over to Olympia 6779.52k13Marketing Week Live 2017 2.17k27.1k21RT @mobiletechvideo: ▶Remove Blackheads In Just 5 Min◀ htt 18.8k236k23Lego: Marketing is about more than creativity Marketing Week Live & Insight Show
  8. 8. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 8 Listening Split by PlatformMost Recurring Keywords Keywords and Platforms How and where were the posts published? Who published those posts? ATTRIBUTES OF POSTS #MWL2017(285) @INSIGHTSHOW(334) @JEREMYWAITE(149) @LONDONOLYMPIA(92) #SHEINSPIRESME(106) #EMAILMARKETING(92) @MARKETINGWEEKED(251) #MWL17(4165) @FATIH_KAPLAN_(99) #INSIGHT17(691) #PUBSINGALONG(112) #MARKETINGWEEKLIVE(93) #MWLIVE(141) #PMQS(183) @MWL2017(1923) #INTERNATIONALWOMENSDAY(114) #MRX(223) #BUDGET2017(189) #MARKETING(480) @MKTGACADEMYUK(110) Blog : 0.05% Dailymotion : 0% Youtube : 0.07% Website : 0.98% Forum : 0% Twitter : 94.82% Media : 0% Instagram : 3.66% Gplus : 0.18% Facebook : 0.25% Comments : 0% Review : 0% Sina Weibo : 0% Offline Press : 0% Based on the total amount of posts published during the selected period (6100 posts) Based on the total amount of posts published during the selected period (6100 posts) Marketing Week Live & Insight Show
  9. 9. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 9 Listening 3563 350 214 94 88 United Kingdom United States of America India Netherlands Sierra Leone CountrySentiment Sentiment, Language, Gender and Location How and where were the posts published? Who published those posts? ATTRIBUTES OF POSTS Italian : 0.05% Arabic : 0.1% Spanish : 0.1% English : 97.44% Others : 2.31% Female : 43.48% Male : 56.52% Negative : 1.07% Neutral : 62.66% Mixed : 0.3% Positive : 35.98% Based on 3183 posts Based on the total amount of posts published during the selected period (6100 posts) Based on the total amount of posts published during the selected period (6100 posts) Based on 6100 posts Language Author's Gender Marketing Week Live & Insight Show
  10. 10. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 LISTENING QUERY DETAILS 10Marketing Week Live & Insight Show
  11. 11. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 11 Listening Overview* Which query generated the most posts during the time period? What are the key metrics associated with those queries? QUERY DETAILS *Based on the total amount of posts published during the selected period (6100 posts) PlatformsSentimentEstimated ReachImpressionsVolumeQuery 2.93m36.6m+764 %5.5kMarketing Week Live 169k2.11m+401 %766Insight Show Indicates the evolution compared to the previous time period Marketing Week Live & Insight Show
  12. 12. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 Blog : 0.05% Dailymotion : 0% Youtube : 0.02% Website : 1.07% Forum : 0% Twitter : 94.62% Media : 0% Instagram : 3.82% Gplus : 0.18% Facebook : 0.24% Comments : 0% Review : 0% Sina Weibo : 0% Offline Press : 0% 5.5k Negative : 1.07% Neutral : 63.3% Mixed : 0.31% Positive : 35.32% 12 Listening PlatformsDistribution over Time Marketing Week Live : KPIs How and where were published the posts generated by the query? Who published those posts? QUERY DETAILS 1/2 Female : 43.37% Male : 56.63% Based on 5498 posts Sentiment Based on 5498 posts Based on 5498 posts @JEREMYWAITE(149) #BUDGET2017(189) #INTERNATIONALWOMENSDAY(112) @MWL2017(1923) #PMQS(183) #MWL17(4165) #SODEXOSUPERHEROES(90) @FATIH_KAPLAN_(99) #INSIGHT17(155) @LONDONOLYMPIA(92) @MKTGACADEMYUK(110) @INSIGHTSHOW(126) #MARKETINGWEEKLIVE(87) @MARKETINGWEEKED(251) #MARKETING(458) #MWL2017(285) #PUBSINGALONG(112) #SHEINSPIRESME(106) #MWLIVE(131) #EMAILMARKETING(92) Most Recurring Keywords 0 500 1000 1500 2000 2500 3000 3500 03/08 03/09 +764 % Author's Gender Based on 2970 posts (total: 5498 posts) Marketing Week Live & Insight Show
  13. 13. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 Italian : 0.05% Spanish : 0.07% Arabic : 0.11% English : 97.22% Others : 2.55% 13 Listening LanguagesTop Countries Marketing Week Live : KPIs How and where were published the posts generated by the query? Who published those posts? QUERY DETAILS 2/2 Based on 5498 posts (total: 5498 posts) 1326 174 149 115 89 London Tirunelveli Acton Brighton Glasgow Top Cities Based on 5498 posts Based on 5498 posts (total: 5498 posts) 3252 295 208 88 75 United Kingdom United States of America India Sierra Leone Turkey Marketing Week Live & Insight Show
  14. 14. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 Blog : 0% Dailymotion : 0% Youtube : 0.39% Website : 0.26% Forum : 0% Twitter : 96.34% Media : 0% Instagram : 2.61% Gplus : 0.13% Facebook : 0.26% Comments : 0% Review : 0% Sina Weibo : 0% Offline Press : 0% 766 Negative : 1.04% Neutral : 59.01% Mixed : 0.13% Positive : 39.82% 14 Listening PlatformsDistribution over Time Insight Show : KPIs How and where were published the posts generated by the query? Who published those posts? QUERY DETAILS 1/2 Female : 44.21% Male : 55.79% Based on 766 posts Sentiment Based on 766 posts Based on 766 posts #NEWMR(25) @MWL2017(55) #MRX(209) @VANELLAJACKSON(43) @KEENASMUSTARD(19) #INSIGHT(19) #EYETRACKING(20) @ESOMAR(24) #MARKETRESEARCH(39) #DATA(18) @LINKFLUENCEUK(26) @INSIGHTSHOW(293) #INSIGHTSHOW(30) @FRESHMINDSTEAM(17) #ESOMAR(37) #INSIGHT17(691) #MARKETING(28) #MWL17(151) @HALLANDPARTNERS(38) @WEJOINTHEDOTS(17) Most Recurring Keywords 350 360 370 380 390 400 410 03/08 03/09 +401 % Author's Gender Based on 285 posts (total: 766 posts) Marketing Week Live & Insight Show
  15. 15. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 Spanish : 0.26% English : 99.48% Others : 0.26% 15 Listening LanguagesTop Countries Insight Show : KPIs How and where were published the posts generated by the query? Who published those posts? QUERY DETAILS 2/2 Based on 766 posts (total: 766 posts) 170 28 18 17 14 London Amsterdam Hexham Acton Manchester Top Cities Based on 766 posts Based on 766 posts (total: 766 posts) 392 64 30 16 11 United Kingdom United States of America Netherlands Panama India Marketing Week Live & Insight Show
  16. 16. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 LISTENING TOP POSTS 16 March 8th 2017 – March 9th 2017 Marketing Week Live & Insight Show
  17. 17. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 Listening Which posts were the most engaging during the time period? TOP POSTS 17 Impressions : 208k | Estimated Reach : 16.6k Think you know the answer to these? Pop over to our #MWL17 booth at MB204 and win some prizes. (We have easier Q's too) @MWL2017 https://t.co/5ALZA9X2No Audiense 03/08/2017 @AudienseCo - 206k Followers Impressions : 749k | Estimated Reach : 59.9k RT @Eadaoin_Murphy: Looking forward to sharing the #MWL17 stage with @littleatlarge at 1pm to chat about how #inboundmarketing helped @globalwebindex grow HubSpot 03/08/2017 @HubSpot - 749k Followers Impressions : 233k | Estimated Reach : 18.6k The first of our Digital Training taster sessions is underway on the Marketing Transformation Stage at #MWL17. Three more scheduled tomorrow... Econsultancy 03/08/2017 @Econsultancy - 232k Followers Top Tweets Marketing Week Live & Insight Show
  18. 18. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 Listening Which posts were the most engaging during the time period? TOP POSTS 18 Impressions : 35.5k | Estimated Reach : 2.48k Paul Hitchens talking about Brand Engagement at Marketing Week Live http://www.cim.co.uk/courses/brand- masterclass/ CIM - The Chart... 03/09/2017 35.5k Subscribers Impressions : 54.9k | Estimated Reach : 3.84k Start your professional marketing qualifications with Excellence Training Center. Excellence Educ... 03/08/2017 54.9k Subscribers Impressions : 54.9k | Estimated Reach : 3.84k talking about branding… Excellence Educ... 03/09/2017 54.9k Subscribers Top Facebook Posts Marketing Week Live & Insight Show
  19. 19. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 Listening Which posts were the most engaging during the time period? TOP POSTS 19 Impressions : 6.55k | Estimated Reach : 982 Jules on the big screen encouraging 5000 guests at Marketing Week Live in London to follow the host @michaelabsalom, so he gets over the 300... T R | B E 03/08/2017 @tribe - 6.55k Subscribers Impressions : 20.2k | Estimated Reach : 3.03k Thanks for the snap in between interviews! @marketingweekmag @theheadshotguyuk ! #mwl17 #headshot #photography #portrait Nicki Shields 03/09/2017 @nickishields - 20.2k Subscribers Impressions : 6.73k | Estimated Reach : 1.01k Great day at #MWL17 & on my way to Euston station I discovered @burgerfi - win win. #London #Food Dean 03/09/2017 @digitalphoto - 6.73k Subscribers Top Instagram Posts Marketing Week Live & Insight Show
  20. 20. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 Listening Which posts were the most engaging during the time period? TOP POSTS 20 Impressions : 2.08k | Estimated Reach : 833 Amy poster design by Wonderland Asif Kapadia is best known for his compelling documentaries about gifted and tragic figures. He received an... creativereview.... 03/09/2017 Impressions : 2.79k | Estimated Reach : 139 slideshare.net 03/08/2017 Impressions : 2.79k | Estimated Reach : 139 slideshare.net 03/08/2017 Top Web Articles Marketing Week Live & Insight Show How to survive the content horror show | Marketing Week Live | Emily Shelley by Sticky Content Marketing Week Live 2017 by Jeremy Waite
  21. 21. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 LISTENING TOP INFLUENCERS 21 March 8th 2017 – March 9th 2017 Marketing Week Live & Insight Show
  22. 22. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 22 Listening Twitter Accounts Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryAuthor's GenderFollowersTweetsAccount ENXX-1.71k51Promorati @PromoratiTweets ENGB-84660Orb Group @orbgroup ENGBMale196k65Marketing Week Mag @MarketingWeekEd ENXX-12.7k88Marketing Week Live @MWL2017 ENINMale3.21k176Albert (INC) @aalbertjac Marketing Week Live & Insight Show
  23. 23. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 23 Listening Facebook Pages Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryAuthor's GenderFansPostsAccount ENXXFemale1.25k1Miss Ballooniverse ENGB-1.23k1Reevoo ENXXMale2.9k1NewMR ENGB-35.5k1CIM - The Chartered Institute of Marketing ENXX-54.9k2Excellence Education Centre Marketing Week Live & Insight Show
  24. 24. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 24 Listening Instagram Accounts Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageAuthor's GenderFollowersPostsAccount EN-364Innovation 1st @innovation1st EN-2634Silverstream TV @silverstreamtv EN-455BIT10 @bit10web EN-766MarketMakers @marketmakersuk EN-17513Laser Red @laserredweb Marketing Week Live & Insight Show
  25. 25. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 25 Listening Youtube Videos Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageVideosChannel EN1 AcuityETS EN1 Sandstorm EN2 Leslie Han Marketing Week Live & Insight Show
  26. 26. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 26 Listening Google+ Accounts Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguagePostsAccount EN1Joseph Crawford EN1Stream Comms EN1BlueGlass EN2Fluid Branding EN6Sticky Content Marketing Week Live & Insight Show
  27. 27. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 27 Listening Blogs Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryPageRankPostsWebsite ENGB01creativereview.co.uk ENUS31econsultancy.com/blog ENUS01amalgem8.blogspot.com Marketing Week Live & Insight Show
  28. 28. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 28 Listening Other Websites Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryPageRankPostsWebsite ENUS32slideshare.net ENGB05perfectpearlsolutions.co.uk ENDE08marketingweek.com ENGB118newslocker.com/en-uk ENNL018alternativeeconomics.co Marketing Week Live & Insight Show
  29. 29. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 29 GLOSSARY Glossary Author’s Gender Represents the gender of the author who published the post. If the data is not available, it is automatically detected. Possible values: Female, Male. Impressions Global audience, maximum number of users that can see the post at the time of publication. Languages The language of the post is automatically detected. Only the top 5 languages are displayed in the chart. Most Recurring Keywords The list of the 20 most recurring keywords within the posts matching the query. Platform The platform displays the source of each post. Possible values are: Facebook, Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum, Reviews, Comment, Off-line press. Estimated Reach Estimated number of users exposed to the post when it was published. Estimated reach of a post = impressions of the post x platform reach ratio Sentiment Sentiment analysis consists in attributing a tonality to a post. This tonality represents the overall sentiment expressed in the post and can have one of the following values: positive, negative, mixed or neutral. Top Cities Represent the city where the post was published. Geolocation can be provided from the original source or inferred automatically. The chart displays the top 5 cities. Top Countries Represent the country where the post was published. Geolocation can be provided from the original source or inferred automatically based on the author location. The chart displays the top 5 cities. Volume The volume is the number of posts. Marketing Week Live & Insight Show
  30. 30. Insight Show // MWL - Insight Show// MWL March 8, 2017 - March 9, 2017 March 8th 2017 – March 9th 2017 30 CONTACT www.linkfluence.com +44 20 3514 4562 @LinkfluenceUK Automatically generated with Radarly

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