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How to Build a Great Student LinkedIn Profile (PDF)
Building a Great Student ProfileShowcase your experience and interests.1. Craft an informative profile headline 6. Update your status weeklyYour profile headline gives people a short, memorable A great way to stay on other people’s radar screens andway to understand who you are in a professional context. enhance your professional image is to update yourThink of the headline as the slogan for your professional status at least once a week. Tell people about eventsbrand, such as “Student, National University” or “Recent you’re attending, major projects you’ve completed,honors grad seeking marketing position.” Check out the professional books you’re reading, or any other newsprofiles of students and recent alums you admire for that you would tell someone at a networking reception orideas and inspiration. on a quick catch-up phone call.2. Pick an appropriate photo 7. Show your connectedness with badgesLinkedIn is not Facebook. If you choose to post a Joining Groups and displaying the group badges on yourphotograph — and we recommend that you do — select profile are perfect ways to fill out the professionalism ofa professional, high-quality headshot of you alone. That your profile and show your desire to connect to peoplemeans no party photos, cartoon avatars, or cute pics of with whom you have something in common. Mostyour puppy. students start by joining their university’s LinkedIn group as well as the larger industry groups related to the career3. Show off your education they want to pursue.Include information about all institutions you’ve attended.Include your major and minor if you have one, as well as 8. Collect diverse recommendationshighlights of your activities. It’s also appropriate to The most impressive LinkedIn profiles have at least oneinclude study abroad programs and summer institutes. recommendation associated with each position a personDon’t be shy — your LinkedIn profile is an appropriate has held. Think about soliciting recommendations fromplace to show off your strong GPA and any honors or professors, internship coordinators and colleagues,awards you’ve won. employers, and professional mentors.4. Develop a professional summary 9. Claim your unique LinkedIn URLYour summary statement should resemble the first few To increase the professional results that appear whenparagraphs of your best-written cover letter — concise people type your name into a search engine, set yourand confident about your goals and qualifications. LinkedIn profile to “public” and claim a unique URL forInclude relevant internships, volunteer work, and extra- your profile.curriculars. Present your summary statement in shortblocks of text or bullet points for easy reading. 10. Share your work A final way to enhance your LinkedIn profile is to add5. Fill “Specialties” with keywords examples of your writing, design work, or other“Specialties” is the place to include key words and accomplishments by displaying URLs or adding LinkedInphrases that a recruiter or hiring manager might type into Applications. By including URLs, you can direct peoplea search engine to find a person like you. The best place to your website, blog, or Twitter feed. Throughto find relevant keywords is in the job listings that appeal Applications, you can share a PowerPoint or store ato you and the profiles of people who currently hold the downloadable version of your resume.kinds of positions you want.