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Beyond Post & Pray: 5 Steps to Writing Effective Job Posts

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Finding qualified candidates is a challenge. In this recent webinar we showed attendees how they can easily get their jobs in front of the right candidates at the right time.

Focusing on how to:

- Craft irresistible job descriptions:Make your business stand out.
- Target your jobs: Post and promote to just the right candidates.
- Track your job's success: Measure and improve your job's performance.

Publicada em: Tecnologia
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Beyond Post & Pray: 5 Steps to Writing Effective Job Posts

  1. 1. Beyond Post and Pray: 5 Steps to Effective Job Descriptions Start at 10.00 GMT / 11.00 CET
  2. 2. Your presenter
  3. 3. Learn how to: Write job descriptions that get applicants Catch the eye of passive talent  Level the recruiting playing field Choose between Job Posts & Job Slots  Leverage analytics to optimize your job
  4. 4. Tip #1 – Research first, write later
  5. 5. Start with the end in mind Run a search to research your ideal candidate – What keywords are in their summaries? – What skills and endorsements do they list? – What types of companies have they worked at? – What did they study in school?
  6. 6. iE Tech, Infomatrix Amy Miller Acme Tech
  7. 7. Additional Research 1. What is your EVP (Employee Value Proposition) 2. Check some of our extra insights about Talent Pools:
  8. 8. Some extra insights http://www.slideshare.net/linkedin-talent-solutions/tagged/Talent%20Pools%20Analysis/5
  9. 9. Tip #2 – Nailing the perfect job title
  10. 10. Save creativity for the job description, not the title
  11. 11. Tip #3 – The power of a conversational tone
  12. 12. Word choice matters
  13. 13. Tip #4 – Showcase what the candidate can do in the role
  14. 14. Highlight the position’s impact
  15. 15. Tip #5 – Experiment with new formats
  16. 16. A picture speaks a thousand words
  17. 17. Job Posts and Job Slots
  18. 18. Sponsor your job
  19. 19. Mobile
  20. 20. After the writing is over, go the extra mile  Follow up with Profile Matches  Broadcast your job  Keep growing your Employer Brand
  21. 21. i i i Use your other channels Facebook: tell in short sentences: • Jobtitle • What kind of job it is • Who should apply • Where the job is located And embed link to jobpost on LinkedIn Twitter: tell in 140 characters things like: • A fun slogan • A ‘cry for help’ from a colleague • Post from the jobleavers’ perspective Embed link to jobpost on LinkedIn
  22. 22. Test, measure and do what works
  23. 23. Views
  24. 24. Applies
  25. 25. Shares
  26. 26. Q & A