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UK Recruiting Trends Report 2015 | Webcast

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Get ahead in 2015 with LinkedIn's latest insights on sourcing, talent brand, and future recruiting trends. Download the full report: https://lnkd.in/eUyHc-N

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UK Recruiting Trends Report 2015 | Webcast

  1. 1. UK Recruiting Trends Talent Acquisition Trends for 2015 This webinar will start at 10am GMT
  2. 2. UK Recruiting Trends 2 1 2 Start preparing for increased growth and investment 3 4 Career-centric online media is core to the sourcing mix Employer Brand is viewed as important, but resource is lagging Improved candidate and job matching expected to reshape recruiting Four themes to build into your 2015 plan Based on LinkedIn research and data analysis
  3. 3. Start preparing for increased growth and investment
  4. 4. Percent of UK talent acquisition leaders projecting an increase in 2015 4 Talent acquisition in the UK is set to intensify… 41% 42% Hiring Volume, 65% 30% 28% Hiring Budget, 41% 0% 20% 40% 60% 80% 2012 2013 2014
  5. 5. The global economy is expected to pick up speed… strengthening to 3.4 and 3.5 percent in 2015 and 2016, respectively. High-income economies will contribute about half of global growth in 2015 and 2016, compared with less than 40 percent in 2013. 5 World Bank Economic Prospects, June 2014 “
  6. 6. Percent of UK talent acquisition leaders citing the biggest obstacle to attracting the best talent 6 Building employer brand is a growing obstacle 20% 30% 40% 50% 2012 2013 2014 Competition Compensation Lack of awareness or interest in our employer brand Location
  7. 7. Percent of UK and Global talent acquisition leaders citing top competitive threats 7 Investment in employer brand is the top competitive threat for the UK 29% 21% 21% 29% 24% 25% 26% 27% Improve employee retention Proactively build talent pools or pipelines Learn to use social media more effectively Invest in their employer brand UK Global
  8. 8. 8 Prepare to grow and compete for talent in 2015 • Recruiting budgets and volumes have significantly increased for the first time in 3 years • Talent acquisition leaders may expect to do more with less due to the widened gap between hiring volumes and budgets • Ensure your executive team is fully informed about increasing market demand and competition for top talent
  9. 9. Career-centric online media is core to the sourcing mix
  10. 10. Percent of UK talent acquisition leaders identifying a significant hiring source 10 Career sites produce the highest quantity of hires 25% 27% 36% 40% 48% Social professional networks Search and staffing agencies Internal hires Internet job boards Company career site
  11. 11. Percent ranking each source of hire in top 4 for ‘quality hires’ 11 Social networks are now an established source for quality hires in the UK 20% 28% 35% 38% 15% 25% 35% 45% 55% 2011 2012 2013 2014 RPO’s/Staffing Careers Site Social professional networks Internal Hires Internal Job Boards
  12. 12. Company career website Company CRM systemDiversity recruiting programs Employee referral programs General career fairs General social media Internal hires Internet job boards Internet resume databases Print /trade journals Staffing/RPO's Social professional networks Student recruiting programs ATS/ internal candidate database 0% 20% 40% 0% 20% 40% 60% 80% 12 ‘Career-centric’ online media are now core sources Best quality & quantity Qualityhiresinkeypositions Quantity of hires
  13. 13. 13 Optimise value from online sources • Recruiting leaders will need to manage their application process to ensure they get both quantity and quality hires • Social professional networks are becoming an extremely important source of quality hires in the UK • Online media centered around careers and jobs have become core to the sourcing mix
  14. 14. Employer Brand is viewed as important, but resource is lagging
  15. 15. Percent of UK talent acquisition leaders saying that ‘employer brand’… 15 Clear case for investment in employer brand 72% 52% 39% 27% 0% 20% 40% 60% 80% 100% has a significant impact on hiring is a top priority has enough resources is measured
  16. 16. Percent of talent acquisition leaders in each country agreeing that… 16 UK companies are average on talent brand US Australia India Nordics Germany Spain Italy Brazil SE Asia China Netherlands France Canada MENA Belgium Hong Kong Mexico South Africa 35% 65% 25% 75% UK Mycompanyhasaproactivetalentbrandstrategy Talent brand is a top priority for our organisation
  17. 17. 17 Online professional networks are the fastest growing channel for talent brand 47% 54% 63% 30% 50% 70% 90% 2012 2013 2014 Percent ranking each channel for growing talent brand in the UK Company website Online Professional Networks Social Media Personal network / Word-of-mouth
  18. 18. Percent agree they are spending more on employer brand because… 18 Companies are investing to raise awareness 39% 41% 42% 49% 50% 38% 39% 40% 49% 58% Difficulty recruiting quality candidates Planned increase in hiring Increased competition Increased belief in the impact of employer brand Need to raise general awareness UK Global
  19. 19. 19 Boost employer brand investment • There is a profound gap between prioritising employer brand investment and acting on it • Online professional networks are becoming the fastest channel for growing talent brand in the UK • Benchmark your employer brand budget against other talent, HR, and business investments – is it in line with importance?
  20. 20. Improved candidate and job matching expected to reshape recruiting
  21. 21. Top 3 ‘long-lasting’ trends for UK vs Global 21 Social and professional networks are here to stay 33% 26% 37% 26% 35% 36% Upgrading employer branding Sourcing passive candidates Social and professional networks UK Global
  22. 22. Percent of companies that recruit passive candidates by country 22 UK companies are catching up on sourcing passive candidates 61% Global Average China 83% United States 72% India 69% Spain 68% Brazil 67% Southeast Asia 65% Mexico 63% Hong Kong 60% South Africa 60% MENA 59% Canada 58% United Kingdom 57% Germany 54% Italy 53% Nordics 51% France 51% Australia 49% Netherlands 48% Belgium 41%
  23. 23. Top ‘upcoming’ trends for UK vs Global 23 UK recruiters expect better candidate-job matching 46% 53% 43% 57% Recruiting becoming more like marketing Improved candidate and job matching UK Global
  24. 24. Australia, India, South Africa: Improved candidate & job matching USA, Canada, Mexico & Brazil Improved candidate & job matching Belgium: Remote Workforce options China: Using “big data” to predict future talent needs Germany, Italy, Netherlands Recruiting becoming more like marketing Different countries see a different future… Top ‘upcoming’ trend for selected geographies 24
  25. 25. 25 Plan for a world of better job-candidate matching • Use industry-standard titles and keywords to ensure your jobs are targeted optimally • Analyze past hires and performance to identify patterns and profile attributes of high quality candidates • Track quality of applicants by source, compare environments with matching capabilities with ones that are untargeted
  26. 26. Download details and the slides & recording will be available post-event
  27. 27. Q&A
  28. 28. ©2014 LinkedIn Corporation. All Rights Reserved.

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